leveraging on education & pr to win clients working with 'open-minded' people...
TRANSCRIPT
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Leveraging on Education & PR to Win Clients
Working with 'open-minded' people committed to business growth and achieving success
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Our Objective
Working with 'open-minded' people committed to business growth and achieving success
• To educate SMEs by simplifying the complex
• To maximise our exposure• To our desired target market• With a minimal budget
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How We Do It
Working with 'open-minded' people committed to business growth and achieving success
• Paper magazine articles – business and industry specific• Online magazine articles – mainly general business• Newspaper articles and comments• Partner newsletters e.g. Calxa, simPRO• Blog posts – our own• Blog posts – as a guest on other blogs• Comments on other’s blogs• Twitter – tweets and retweets• Linkedin – including ‘Business Efficiency Brains Trust’• Webinars
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Our ‘Reach’
Working with 'open-minded' people committed to business growth and achieving success
With articles in over 40 publications, websites and newspapers, our readership covers over:
320,000 with magazine publications and 398,100 for newspapers
That’s over 700,000Plus the internet!
Viral!
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Appreciation
Working with 'open-minded' people committed to business growth and achieving success
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What Partners are doing
Working with 'open-minded' people committed to business growth and achieving success
LinkedinTwitterLocal newspaper articles
Mike Hogarth – Sunshine Coast DailyPartner/referral source magazines
Stephen Mittell – HotondoScott Goffage – Accountant’s
newsletterHotondo Article – ‘What do successful builders do well?
Scott’s article for Accountant
Mike’s article in Sunshine Coast Daily
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Great Result
Working with 'open-minded' people committed to business growth and achieving success
• Business Owner read article ‘How to Choose a Good Business Advisor’ in Pharmacy News
• Called CSO and made appointment to meet Stephen Mittell
• Stephen converted to a $1,500 per month client!
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Great Result
Working with 'open-minded' people committed to business growth and achieving success
• Graham Sanders’ client attended webinar
• Graham followed up after• Client had set up forecast• Client needed Graham’s help
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Your knowledge is valuable
Working with 'open-minded' people committed to business growth and achieving success
• Tailored articles are valuable• Your knowledge helps to produce articles• Work with Sue to create article• Chanel will distribute to publishers and coordinate• Articles shared on ‘Centre of Excellence’• See ‘Hotondo’ article on ‘COE’ for a great example of what to
cover• Identify opportunities for publication and advise Chanel• Comment on blogs• Participate in ‘Business Efficiency Brains Trust’
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Questions/Suggestions?
Working with 'open-minded' people committed to business growth and achieving success