Leveraging other related data

Data Innovation – Being Smarter with Artificial Intelligence and Machine Learning

Measurements

Real-TimeLogs & Events

CustomerData and

Demographics

Social Media

Public Events

ServiceTopology

ProactiveActions and Campaigns

Visualisation

Connecting the dots brings “Real Value”

Collecting, correlating and combining diverse data

Leveraging APIs to share data

Partnership and Co-Branding

Linking data sources e.g. Wifi and Mobile

Data Innovation – Closing the Loop

PER CUSTOMER DATAData Innovation leads to a rich dataset per customer/application(Descriptive Analytics = WHAT)

EVALUATIONDeep analysis to determine potential actions based current situational analysis

PREDICTIVE ANALYTICSTrend Analysis, with Forecasting and Machine Learning = WHAT WILL HAPPEN

PRESCRIPTIVE ANALYTICSRecommend next best actionWHAT SHOULD I DO ABOUT IT.

CLOSING THE LOOPAutomatically validating the effectiveness of the Action

Future Developments

5G Ultra Low Latency = Improved Real-Time Marketing

Mobile Edge Computing = Closer to the customer

Geolocation and Beacon = Indoor location accuracy

Internet of Things = More data for decision making