leveraging peer-to-peer fundraising and matching...agenda the basics of peer-to-peer fundraising...
TRANSCRIPT
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Leveraging Peer-to-Peer Fundraising and Matching
September 19th, 12 am - 11:59pm
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Agenda
● The Basics of Peer-to-Peer Fundraising
○ Benefits to using peer-to-peer fundraisers
○ Potential fundraisers
○ Tools for Success
● The Basics of Matches and Challenges
○ Benefits
○ Potential Sponsors
○ How to Feature your Match or Challenge
● Questions
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What is Peer-to-Peer Fundraising?
Peer-to-Peer Fundraising is an opportunity to...
● Leverage your passionate supporters to rally behind your cause and
fundraise on your organization’s behalf
● Share personal stories and connections to your cause with a new
network of potential supporters to expand your reach
● Create personal fundraising pages for your supporters as a spin-off to
your main campaign
● Multiply your followers - and influence - on social media
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Crowdfunding vs. P2P
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Benefits of P2P Fundraising
● Reach - Expands your reach to a new network of potential
donors by tapping into your fundraiser’s network
● Engagement - Establishes more vested interest in your
organization through active supporter participation
● Trust - Highlights your existing connections with passionate
supporters, making donors confident in your cause
● Stewardship - Provides a new opportunity to engage with
existing supporters by sharing their personal connections
● Fun - Creates an opportunity for friendly competition and social
sharing during the big event!
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P2P Impact
● New Donors
● More Donors
● Dollars Raised
● Social Engagement
● Supporter Connection
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P2P Impact - Spring 2018 Giving Days
● On average, NPOs during Spring 2018 Giving Days using P2P
raised 330% more than NPOs not using P2P!!!
○ Average % of NPOs using P2P during a Giving Day = 19%
○ Average total # of P2P fundraisers for a Giving Day = 138
○ Average total raised by P2P fundraisers for a Giving Day =
$63,465
○ Average raised per NPO with P2P fundraisers = $6,306
○ Average raised per NPO without P2P = $1,908
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Engaging Potential P2P Fundraisers
Find your existing passionate supporters with big voices and strong personal connections to your cause:
● Board Members
● Volunteers
● Lower Capacity Donors
● Major Donors (who have recently made a gift)
● Staff Members
● Friends & Family
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Getting Your Fundraisers on Board
Start Early
● Educate your fundraisers about Give More 24! as early as you can
● Gauge involvement to better understand how your fundraisers like to engage
Be Clear
● Share your goals for the day and how they can help you reach them
● Set expectations for your fundraisers so they know what to do
Make it Easy
● Provide a guide or sample content for your fundraisers to use
● Set up a time to meet with them before the day to boost their confidence
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Capturing Fundraiser Stories
Motivate your Peer-to-Peer Fundraisers to share their stories by asking them these questions:
● What made you decide to make your first gift?
● What do you wish everyone knew about this cause?
● Why do you enjoy giving to our organization?
● What is your favorite program or service to donate to?
● How do you feel after making a gift to our organization?
● Since you’ve been supporting this cause, is there a
moment that stands out to you where you truly felt your
impact?
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Motivate Your Fundraisers
Set your fundraisers up for success!
● Create a quick guide with everything they need to know
● Set them up with social media and email templates
● Share Give More 24! graphics with them
● Check in with them before and on the day
● Encourage them to share their personal stories
● Spark friendly competition between your fundraisers
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Treat Fundraisers like Major Donors
● Fundraising for your organization is a higher level of
participation
● Recognize those who raise a lot for your cause
● Invest in your long term relationship
● Ensure your fundraisers have a great experience
regardless of how much they raise
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Head to GiveGab
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Your Give More 24! Dashboard
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Setting Up Your Fundraisers
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Setting Up Your Fundraisers
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Setting Up Your Fundraisers
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Setting Up Your Fundraisers
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Your Fundraiser’s Toolkit
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Your Fundraiser’s Toolkit
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Your Fundraiser’s Toolkit
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Your Fundraiser’s Toolkit
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Your Fundraiser’s Toolkit
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Your Fundraiser’s Toolkit
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Your Fundraiser’s Page
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Head to your Nonprofit Toolkit for helpful resources!
● Email Templates
● Social Media Posts
● Downloadable Graphics
● Tips and Best Practices
Tools for Success
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Matches and Challenges
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The Basics
What is a matching gift?
● An additional donation pledged for each donation that is
made to your giving day campaign
● Time-based to create a sense of urgency
● Promotional tool to incentivize donors of all capacities
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Matches
● Matching gifts allow donations to be doubled on a 1:1 ratio
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Challenges
● Challenges allow funds to be added to the organization’s
total once a goal is reached
○ Goals can be a Donor Count or Dollar Amount
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Benefits of Matches & Challenges
● Incentivises donors as their gift will have a greater impact
● Opportunity to highlight your business sponsor or major
donor
● Organizations with matching funds raise on average
4.5 x more than organizations without a match
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Potential Sponsors
Educate your match sponsors on the
benefits their gift can provide and how their
contribution is stretched for greater
overall impact.
● Board Members
● Major Donors
● Local Businesses
● Corporations
● Community Members
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Adding a Matching Opportunity
to your Giving Day
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From your Giving Day Dashboard on GiveGab, click “Manage Sponsor Matching”
Your Giving Day Dashboard
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Organization Sponsor Matching
Click the button above to create a new matching opportunity
to feature right on your Giving Day profile.
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Enter Match Information
Highlight Matching Sponsor
● Sponsor Name
● Sponsor’s Website
● Sponsor’s Logo
● Or keep your sponsor anonymous
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Customize Your Match
Update Match Details
● Match Name
● Match Description
● Matching Funds Available
● Maximum Match Per Donor
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Customize Your Match
Update Match Parameters
● Match Start Time (optional)
● Match End Time (optional)○ Note: You might want to be strategic about the times! Spread them out across the Giving Day
day!
● Auto Matching○ Enables 1:1 donation matching to eligible online gifts in real time
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View Your Match
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Updated Donor Wall
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Adding a Challenge to your Giving Day
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From your Giving Day Dashboard on GiveGab, click “Manage Sponsor Matching”
Your Giving Day Dashboard
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Adding a Challenge
Click the button above to create a new challenge opportunity
to feature right on your Giving Day profile
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Enter Challenge Information
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Set Challenge Details
● Start Time (Eastern)
● End Time (Eastern)
Customize Your Challenge
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View Your Challenge
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Important Tips
● A Match or Challenge will remain active for the entire length of the set date
and time parameters
● If you did not meet the amount necessary to deplete the match, but wish to
release the entire sponsored amount, select “Deplete Match”
● When you no longer wish to display your match or challenge, select the
“Archive” checkbox within the match or challenge editor
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Submitting a Matching Fund
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Matching Funds Agreement of Understanding
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● Visit Our Help Center https://support.givegab.com/
● Send us an email at [email protected]
● Chat with GiveGab’s Customer Success Team whenever you have questions or need a hand
○ Look for the little blue chat bubble!
We’re Here for You!
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Questions?