Leveraging Social Media to Engage Library Users

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Post on 01-Sep-2014




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VCU Tompkins-McCaw Library reviewed our current online presence, and developed a flexible and agile blueprint for improving our connection with our audience via social media. Graphic design: Taber Andrew Bain for VCU Libraries Presented in the Future topic session at the Medical Library Association (MLA) 2011 Annual Meeting in Minneapolis.


<p>Slide 1</p> <div><p>Our library developed a Social Media plan to help guide our activity in social media communities.</p><p>1</p></div> <div><p>2</p></div> <div><p>3</p></div> <div><p>4</p></div> <div><p>5</p></div> <div><p>6</p></div> <div><p>7</p></div> <div><p>A component of this plan was to specify our target audience</p><p>8</p></div> <div><p>9</p></div> <div><p>10</p></div> <div><p>11</p></div> <div><p>12</p></div> <div><p>13</p></div> <div><p>We looked at how these tools interacted with one another because we wanted to make our message fit the medium</p><p>14</p></div> <div><p>15</p></div> <div><p>16</p></div> <div><p>17</p></div> <div><p>18</p></div> <div><p>Initially we wanted to have one person from each department participate as social coordinators.</p><p>Two people were designated to manage the account so that if one went on vacation their would be a break in activity in the environment. Especially in environments such as twitter where timeliness is hugely important.</p><p>19</p></div> <div><p>20</p></div> <div><p>21</p></div> <div><p>22</p></div> <div><p>23</p></div> <div><p>24</p></div> <div><p>25</p></div> <div><p>26</p></div> <div><p>27</p></div> <div><p>- We are not where we want to be but we are positioning ourselves to be key players as our university prepares for a major online initiative</p><p>Everyone does not want to participate</p><p>28</p></div> <div><p>29</p></div> <div><p>Keep assessing</p><p>30</p></div> <div><p>31</p></div>