leveraging technology to enhance your program
TRANSCRIPT
LEVERAGING TECHNOLOGY TO ENHANCE/OPTIMIZE PROGRAMS
Tom Rathbone
Tom RathboneHead of Technology
WHAT DO YOU MEAN, LEVERAGE TECHNOLOGY?
API’S
API’S
API’S
API’SEditing Tool
Web Framework
Content Repository
API’S
Editing Tool
Web Framework
Content Repository
API’S WITH PARTNERS THOUGHT EXERCISE
API’S WITH PARTNERS THOUGHT EXERCISE
Advertiser A (YOU) Advertiser B (THEM)New Customer Commission
9% 7%
Return Customer Commission Rate
5% 7%
API’S WITH PARTNERS THOUGHT EXERCISE
Starting StatsClicks 1,000Average Conversion Rate 5%Chance of New Customer 40%Average Order Size $100
API’S WITH PARTNERS THOUGHT EXERCISE
Advertiser A (YOU) Advertiser B (THEM)Sales 50 50Sales Value $5,000 $5,000New Customer Commission
$180 $140
Return Customer Commission
$150 $210
Total Commission $330 $350
API’S WITH PARTNERS THOUGHT EXERCISE
NO
NEW CUSTOMER?
API’S WITH PARTNERS THOUGHT EXERCISE
YES
NEW CUSTOMER?
API’S WITH PARTNERS THOUGHT EXERCISE
Starting StatsClicks 1,000Average Conversion Rate 5%Chance of New Customer 75%Average Order Size $100
API’S WITH PARTNERS THOUGHT EXERCISE
Advertiser A (YOU) Advertiser B (THEM)Sales 50 50Sales Value $5,000 $5,000New Customer Commission
$338 $140
Return Customer Commission
$63 $210
Total Commission $400 $350
API’S WITH PARTNERS THOUGHT EXERCISE
API’S WITH PARTNERS THOUGHT EXERCISE
API’S WITH PARTNERS THOUGHT EXERCISE
NEW TRACKING, INTERNET OF THINGS
NEW TRACKING, INTERNET OF THINGS
Source: Gartner (November 2014)2013 2014 2015 2020 -
2,000
4,000
6,000
8,000
10,000
12,000
14,000
96 190 372
3,511
1,842 2,245 2,875
13,173
395 479 624
5,159
699 837 1,009
3,164
Units Installed Base by CategoryAutomotive Consumer Generic Business Vertical Business
NEW TRACKING, INTERNET OF THINGS
NEW TRACKING, INTERNET OF THINGS
NEW TRACKING, INTERNET OF THINGS
NEW TRACKING, INTERNET OF THINGS
NEW TRACKING, INTERNET OF THINGS
NEW TRACKING, INTERNET OF THINGS
LOCATION TRACKING
LOCATION TRACKING
LOCATION TRACKING
LOCATION TRACKING
LOCATION TRACKING
LOCATION TRACKING
LOCATION TRACKING
INFLUENCER MARKETING, V2
INFLUENCER MARKETING, V2
INFLUENCER MARKETING, V2
LEVERAGING TECHNOLOGY
LEVERAGING TECHNOLOGY
*ALTERNATIVE SLIDE
LEVERAGING TECHNOLOGY
LEVERAGING TECHNOLOGY
LEVERAGING TECHNOLOGY