leveraging the bridge market melissa lindsley aga marketing director
TRANSCRIPT
Leveraging the Bridge MarketLeveraging the Bridge Market
Melissa LindsleyAGA Marketing Director
Aging InfrastructureAging Infrastructure
50+ years oldUnderestimated growth and needs
Patch-and-pray
Underfunded and limited accountability
Lack of education
Throw away culture
Failure to ActFailure to Act
ASCE series on state of infrastructure
Transportation, Electric Utility, Water/ Wastewater, and Airports/Seaports
Continued underfunding will cause significant damage to economy
Loss of 876,000 jobs and suppress GDP growth by $897 BIL by 2020
ASCE calls for $94 BIL more per yearSave more than 1 million high-skill jobs and more than 2 billion hours of travel time
FHWA Long-Term Bridge Performance FHWA Long-Term Bridge Performance Program (LTBP)Program (LTBP)
20-year, federally funded programGoal to better understand and improve bridge performance and extend longevity
Life-cycle cost also highlighted100-Year Bridge Mentality
Initial study pinpointed 20 areas of improvement – focusing on 2 to start
Bridge deck performance (rebar)Coatings for steel superstructure to promote longevity
Map-21 BillMap-21 Bill
Passed July 6th
27 months4104.4 BIL through FY 2014 (Sept 30)1.4% increase over levels in SAFETEA-LU
No earmarks$80 BIL for Bridge/ Highway$21.3 BIL for federal transitBalance highway safety
State and local funds expected as well
$51 BIL estimated$1 BIL per state avg
Illinois first to come forward on July 10th
$1.6 BIL for trans projects
100-Year Steel Bridge Team100-Year Steel Bridge Team
Collaborative effort organized by NSBA
United front on steel bridge solutionsBridges of all sizes and various coating technologiesNSBA, SSPC, AGA, Metallizing, AISI
Presentation outline, template, and branding developed
Joint presentations to DOTs/MOTs
Abstract to IBCPanel at NASCC
Website and other team collateral
Positive message
Short Span Steel Bridge AllianceShort Span Steel Bridge Alliance
Collaborative effort organized by AISI
Bridges 40’ to 140’AISI, NSBA, bridge manufacturers, fabricators, etc.
Launched eSpan 140 program
Online bridge designGalvanizing in durability sectionTrack leads
Developing more cost analysis
Education and presentations to DOTs/MOTs and local officials
Target NACE 2013eSpan 140 and cost information in hand
Develop more case studies and promote
Leveraging WorkLeveraging Work
AGA Members
Keep pulse on local bridge projectsPromote eSpan program to officialsProve performance – have case studiesSamples and take what you can get
Small piece on one could lead to more on next
AGA & Partners
Generate awareness and educateDistribute leads from eSpan to membersProvide support and case studiesCollaboratively build an example bridge
Generate excitement and publicity – track performance over time