leveraging the promise of publishing and monetizing on the mobile ecosystem with video and apps
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Nicolás Amado, Leveraging the promise of publishing and monetizing on the Mobile ecosystem with Video and Apps, brightcove M-Days 2013 Blog by Messe Frankfurt for the Digital Business: http://connected.messefrankfurt.com/en/TRANSCRIPT
Nicolás Amado
Regional Sales Director – IBERIA
[email protected] – +34 93 112 7476 / +34 670 081056
#bciberia – Brightcove.com/es
Leveraging the promise of publishing and monetizingon the Mobile ecosystem with Video and Apps"
Our mission is to publish and distribute
the world’s professional digital media
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We eliminate the COMPLEXITY of working with
online video and with content apps
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So your organization can FOCUS on its
CORE BUSINESS or corporate mission
© 2011 Brightcove Inc.
Small and Medium Business
Consumer /
Retail
Technology
Financial
Serv ices
Government /
Educat ion / Non-profi t
Misc.
Media
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VIDEOJSHTML5 Video PlayerCloud Video Encoding Service
Full Cloud Solutions – Software as a Service
Concrete Cloud Solutions – Platform as a Services
© 2012 Brightcove Inc.
We service content-centric organizations and the web developers
that build their systems and solutions
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© 2011 Brightcove Inc.
Content consumption is evolving
8(1)Cisco Visual Networking Index: Forecast and Methodology, 2010–2015(2)IDC, 2011; Wall Street Research
© 2011 Brightcove Inc.
MOBILE IS TAKING OVER THE WEB
© 2012 Brightcove Inc.
BUSINESS MODELS / use cases
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1.Content Marketing2.Branding3.Freemium (€)4.Advertising supported (€)5.Paid Content (€)6.E-Commerce (€)7.Other
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Video Audio Images Text Other
CONTENTS
COMPREHENSIVE FULL SOLUTION FOR DISTRIBUTION, PUBLISHING &
MONETIZATION OF DIGITAL CONTENTS
Video On Demand
LIVE Streaming
Content Protection
Multi-device DRM
Constant Innovation Time To Market Elimination of Complexity Powerful Flexible & Open Platforms Global Scale
SaaS Model - SOFTWARE AS A SERVICE 6.100+ customers – 60+ countires – Since 2004 – Nasdaq Listed
• Advertising / Sponsorship• Pay Per View (PPV)
• Subscription, OTT, TVE• Calls To Action• e-Commerce
MONETIZATION
Cloud Video Encoding Service
© 2012 Brightcove Inc.
Disruption of the 3 Ds …
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DigitalDeviceDestination
© 2012 Brightcove Inc.
The Audience MOVED
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o“Who Moved My Cheese … Audience”
© 2012 Brightcove Inc.
And the POWER change hands
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The goal is
to get to your
Digital Audience …
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… with “EXPERIENCES”
They will OPT IN
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WHERE EVER THEY ARE
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Digital Content
Services
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Through ….
The complete platform for building and operating successful mobile apps with HTML5
© 2012 Brightcove Inc.
POWER to Business Users – TO MANAGE THE LIFECYLE OF APPS
Real time analytics
Track user behavior in real time
Measure installs, sessions & content-level activity
across all platforms
Integrate with third-party services
Push notifications
Visual message composition and targeting
Track campaign success with built-in analytics
Visual app configuration
Update content without redeploying
Control app and advertising settings
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Dual Screen TV Apps
© 2012 Brightcove Inc.
US State Department for iPhone
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Coca-Cola Koreafor Android
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© 2012 Brightcove Inc.
US State Department for iPad
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© 2012 Brightcove Inc.
AMC Mobile for iPad
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© 2012 Brightcove Inc.
AMC Mobile for Androidtablets
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© 2012 Brightcove Inc.
AMC Mobile for Android
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© 2012 Brightcove Inc.
AMC Mobile for iPhone
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© 2012 Brightcove Inc.
AMC Mobile for Amazon’sKindle Fire
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© 2012 Brightcove Inc.
Fox Newsfor iPhone
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GRUPO VOCENTO, DIARIOABC FOR IPHONE
© 2012 Brightcove Inc.
NBCU Screen itEmmy award judges exclusive
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© 2012 Brightcove Inc.
Met Opera On Demand for iPad
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Danke schön. Thanks you. Muchas gracias.
© 2010 Brightcove, Inc. All Rights Reserved. 40
Nicolás Amado
[email protected] - @bciberia
93 112 7476 – 670 081 056 - www.brightcove.com/es
© 2012 Brightcove Inc.
QUESTIONS
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How should content publishers act in the current situation?
Which steps should they take to secure their future?
What does it take to make the consumer pay for the content?