leveraging wordpress for an ecommerce website
DESCRIPTION
How to use Wordpress on an ecommerce site and make a TON more money. Original presentation was at WordCampSTL on March 1, 2014TRANSCRIPT
LEVERAGING WORDPRESS LEVERAGING WORDPRESS FOR AN ECOMMERCE SITEFOR AN ECOMMERCE SITE
Will Hanke
Red Canoe Media
WhereIsMyBusiness.comQ&A at the end…
WhereIsMyBusiness.com
WhereIsMyBusiness.com
2007
After 21 Years in Business
WhereIsMyBusiness.com
$1MM in Sales (Online & Offline)
2014 Projected
WhereIsMyBusiness.com
WhereIsMyBusiness.com
2007: Plenty of Competition
With advertising budgets!
WhereIsMyBusiness.com
2007
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“Bolted on”
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What are the Various Waterbed Sizes?
October 12, 2007
WhereIsMyBusiness.com
~10 Additional Targeted Visits/week
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Almost 16,000 Additional Visitors
100 Articles - October 2007 – October 2008
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2013 Blog Post Involvement in Sale
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So How Can I Do That?
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Seamless Integration Across Platforms
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Seamless Integration Across Platforms
WhereIsMyBusiness.com
Seamless Integration Across Hosts
WhereIsMyBusiness.com
Seamless Integration Across Hosts
WhereIsMyBusiness.com
No Blog vs. Blog (and SEO)
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YARPP Integration
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Aweber Integration with Comments
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Call to Action Graphics by Category
Requires separate sidebar files
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Plugin: Widget Logic
wordpress.org/plugins/widget-logic/
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Call to Action Graphics in Blog
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Write About Problems
Top Ten Problems with Memory Foam
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Employ Google Custom Search Engine
~$100/year
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Don’t Forget to Link to the Blog
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Top Articles (by Comments)
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Google Authorship a MUST
Plugin: AuthorSure
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A Few Important Things
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Good Content Reigns Supreme
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Blog Isn’t for eCommerce Visitors
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It’s for SEO – More Landing Spots
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2,090 Pieces of Content for Search Engines
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It’s About Helping People
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And Being a Subject Matter Expert
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It’s About Getting Sales
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Publish at least once a week Ask questions at end Be edgy / controversial Listen to your customers Have your SEO listen to calls Yahoo! Answers is great place
for topic ideas Explain/how-to your products
on video
Other Tips
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Questions?
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Thank You!Thank You!
WhereIsMyBusiness.com
314-496-8665
@RedCanoeMedia
WhereIsMyBusiness.com
Wordpress SEO Tutorial – 19 Video Series
Udemy.com/wordpress-seo-rocket/
WhereIsMyBusiness.com
Wordpress SEO Tutorial – 19 Video Series
Udemy.com/wordpress-seo-rocket/
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