leveraging your online community
TRANSCRIPT
LEVERAGING YOUR ONLINE
COMMUNITY
Our Speakers
Joe Prosperi
Lead, Relay For Life Product Management
American Cancer Society
@prosperij
@relayforlife
Michael Wilson
CEO
Small World Labs
@wilsonmichael
@smallworldlabs
AMERICAN CANCER SOCIETYRelay Nation Online Community
American Cancer Society
Relay for Life Online Community
American Cancer Society Video
Relay for Life Online Community
Why We Created Relay Nation
• Promote sharing of best practices
• Provide a voice
• Ensure our resources are helpful
• Encourage taking the next step
• Promote collaboration opportunities
• Get fundraisers to share
• Build year-round engagement
• Understand our supporters
ASK QUESTIONS
I Need Fundraising Ideas
SHARE IDEAS
Contribute: Fundraising Ideas
SHARE INSPIRATION
Contribute: Inspiration
COLLABORATE IN GROUPS
Collaborate in Groups
Collaborate in Groups
ENGAGEABLE RESOURCES
Engageable Resources
Engageable Resources
INTEGRATED SOCIAL SHARING
Integrated Social Sharing
SEARCH ENGINE OPTIMIZATION(Drive Traffic)
Search Engine OptimizationDiscussions Resources Photos & Videos
Search Engine Optimization
Search Engine Optimization
INTEGRATED WITH OUR OTHER
PLATFORMS
Integrated
Relay For Life Website
Relay Nation Community
Event & Team Pages
Seamless
CRM & Data Warehouse
MEASURING THE IMPACT
Start Fundraising Earlier
Join Relay Nation
Register for Event
Start Fundraising
87 Days Earlier
Set Higher Goals
163% Higher Goals
Not a Relay Nation Member Relay Nation Member
$ F
un
dra
isin
g G
oal
Exceed Goals More Often
0%
20%
40%
60%
80%
100%
120%
Not a Relay Nation Member Relay Nation Member
% A
ttai
nm
en
t o
f Fu
nd
rais
ing
Go
al72% More Often
Better Fundraisers!
Not a Relay Nation Member Relay Nation Member
$ D
olla
rs R
aise
d352% Increase in $ Raised Per Participant
A FEW MORE EXAMPLES
How Can I Motivate My Team?
Team Ideas
Ways to Keep People Engaged on Event Day
Ideas for Event Day
Ask for Help
Event Day Experience
A Question About Team Names
Some Personality
Moved from Participant to Fundraiser
What Motivates You to Participate?
What Motivates You to Participate?
ABOUT SMALL WORLD LABS
Engagement Pyramid
•Leads others in carrying out organization’s work
•Subject matter expert, group leaderLeading
•Invested in the mission and success
•Answer questions, join & participates in groupsOwning
•Thoughtful & habitual contributions
•Volunteer, contribute contentContributing
•Simple, transactional actions
•Likes, ratings, sharesEndorsing
•Receive and read direct communications
•Provide contact information, followFollowing
•Attend event. See commercial or flyer
•Visit website or see social media updatesObserving
Source: Groundwire, Small World Labs
Nonprofit Community Specialists
Leveraging Your Online Community
Joe Prosperi
Lead, Relay For Life Product Management
American Cancer Society
@prosperij
@relayforlife
Michael Wilson
CEO
Small World Labs
@wilsonmichael
@smallworldlabs