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Binrui caiFinal Presentation

WHAT IS LEVI

1. The Levi’s® brand epitomizes classic American style and effortless cool.

2. Levi’s® jeans have become the most recognizable and imitated clothing in the world — capturing the imagination and loyalty of people for generations.

3. the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry

TARGET AUDIENCE 1. Fans of Jeans

2. People Who are casual clothing style

3. Kids

4. School students

5. Older people

BIG IDEA

1. Reach a further online market all over the world by increasing the orders per day online

2. Opening a larger marketing in other area in the world, not just America

3.Using social media to improve brand image by uploading new product frequently

4. Tie up the customers

5. Using inbound marketing to let people easily find Levi.

GOALS AND CHALLENGES

Goals:

1. Increase the ordering of the website and the viewing rates of the website

2. Develop Levi into next level, which is let everybody in over the world become to love levi, and chooding levi than others.

Challenge:

1: Lots of existing Jeans brand

2: other online shopping site

TOOLS AND TACTICS

1. Social media is the main tactics according the whole campaign

2. Using Google Adwords in order to let people easily find Levi online

3. Develop the mobile apps in order to increase the potential customers

4. Email marketing. Sending new news to the clients who subscribe Levi.

SOCIAL MEDIA

Twitter: It will be an important role communicating with the customers, sharing Levi’s opinion and answering the question from the customers.

Facebook: By posting interesting stories behind each design project and the process making a good jeans will catch people’s eyes, also, it will increasing the brand awareness.

Instagram: sharing the coolest pictures of Levi’s product, such as a supermodel that is wearing one of the Levi’s popular jeans jacket, this will increase the brand followers and increasing the searching rates of one particular item.

Pinterest: Pinterest is a good social media to approach young and fashion customers which are becoming visualize on specific items.

KEY PERFOMANCE INDICATOR

1. Collecting how many people have reach Levi’s website in a day

2. How many click rate on each single products on the website

3. How many orders in a day on the website in one day

4. Traffic flow of the website

BUDGET ANALYZE

SUMMARY

Under the help of inbound marketing, we can let people find us easily online, the tactics of social media will help Levi develop their social image and increase people’s awareness toward Levi. Mobile and email subscribe is an effective way to expand into a larger market. I believe a successful digital strategy can help Levi become a more word wide known brand.