Levitate By Ben,Callum, Jamal

and Henry

Artist + Song Artist: Kendrick lamar (age 29)a rapper/songwriter Song: levitate (10,042,073 listens on spotify)The song choice is the 7th song of Kendrick's untitled unmastered. This song encapsulates the a sence for higher power,meaning and a higher aspect from lifeWhy this specific artist ? Drawing this from a collection of songs Kendrick Lamar is searching for a higher feeling

Target Market The Target audience for the song and music video is aimed towards a mid teenage to late teenage early adult age group. This way it is easier for those who grew up in the 90s era to recognise references throughout the film.

Audience and Marketing research The audience for this music video isn’t a mainstream group of viewers, this is because the song levitate isn’t that well known because the album is featured in didn't take off as the artist wanted it to.

Marketing the music video will be simple as we will mainly market it via social media such as instagram and twitter and facebook, simply uploading it to those sites hopefully the video will gain traction and pick up viewers and gain publicity, the ideal outcome would be that the video’s popularity snowballs and it becomes widely watched and popular.

Locations City based for the drives, so London most likely.

Car Park - generic gangster films have car park cutscene where a lot of things happen

Dirt road - classic sunset scene

Fast food restaurant (Mcdonald's) - everyone needs to eat and when there on the run they need food that is quick

Under a bridge- a drive by can happen here where they could transfer different things, money, contracts, drugs

Egyptian Mural Reading town centre

Story Walking down to a car sliding down the banister, reverse this shot so he slides up the banister, gets in car GoPro in car they steal vehicle GoPro records all footage of what they get up to. Following what these guys get up to. Driving to specific locations and in each location something new is happening, this keeps the viewers interested throughout.

Costume + Props and EquipmentCanon 700D and 1200D

Smoke Grenade (paintball smoke grenade)

Go-Pro (hero4) and mounts for the left hand side of the car.

Car (Ford Capri)

DJI Phantom

Rode Mic

Shots GoPro attached to side of vehicle this is a steady fit so the camera is fitted so the footage is smooth and movement free.

Wide angle shots - this is so more of the surroundings are in shot.

Drone following vehicle - This gives off an aerial view that looks cinematic.

Reverse shot of people in conversations

Digipak inspirationDonald glover atalanta

-clothing

-placement

-props

-inspired by rodeo by travis scott

90120

https://vimeo.com/179547079

Editing Vibrant colours and filters

Glitch scene

Reverse shots

Continuous editing

Parallel editing - is the technique of alternating two or more scenes that often happen simultaneously but in different locations.

Security camera

popularityKendrick social media is how he attracts most of his audience, Kendrick tours a lot at festivals to build up his audience

Instagram: he has a large following of 3.5 million followers. He is also verified by twitter and instagram.

Kendricks spotify :

25,037 listens today

8,696,317 monthly listens

2,674,865 followers

LA is the main place that listens to his music