Employers manual

BRAND INFORMATION

• Levi Strauss & Co. is a family owned worldwide corporation with headquarters in North America, Europe, and Asia. The company is vertically integrated, meaning it owns/has owned factories for every level of production for the jeans. The company employs about 10,000 people worldwide. Historically Levi Strauss & Co. is recognized as a caring and corporately responsible company. After the 1906 San Francisco earthquake, the company continued to pay workers as it was rebuilding factories and buildings. During the Great Depression, the company kept workers busy installing new floors in factories rather than fire them. ––•––

STORE LAYOUTS

UNDERSTANDING CLIENT

Levi’s target market focuses on the consumer who is “14 to 50 years old and desires modern fashion forward products. Levis has been called “rough, modern, and minimalistic” as well as a “staple in the closet of the macho consumers”

HANDLING FIXTURES & POP

CURRENT TRENDS