lex land it will reveal itself - ian hyde design filelex earned “best of itunes” honors, ......

LEX LANDIT WILL REVEAL ITSELF

ALBUM MARKETING CAMPAIGN + COLLATERAL

PROJECT STATEMENT

CLIENT:

Lex Land is a classically-trained independent singer/songwriter based in Austin, Texas.

BACKGROUND:

Lex earned “Best of iTunes” honors, has had songs featured on shows such as “Private Practice”, “One Tree Hill”, “Damages”, “Castle”, and “Bones”. She also represented Team Blake on the second season of “The Voice”.

AUDIENCE:

Fans of independent artists, and artists such as Nina Simone, Feist, Fiona Apple, and Jeff Buckley.

GOAL:

Build up hype about the new record, and expand Lex’s fanbase sole-ly through a visual campaign. This project focuses on branding and marketing Lex Land’s forthcoming record, It Will Reveal Itself, through promotional main single / album packaging (in both CD and vinyl formats), posters, social media promotion, a new website, merchandise, and more.

SIMILAR ARTISTS

FIONA APPLE

JEFF BUCKLEY

FEIST

NINA SIMONE

INSPIRATION

SKETCHES

ALBUM PROCESS

ALBUM PROCESS (UNUSED CONCEPT)

ALBUM PROCESS

DIGITAL TRACING

ALBUM PROCESS

ELEMENT COMPOSITE

FINAL DESIGN

FINAL BACK COVER (VINYL VERSION)

INSIDE OF ALBUM PACKAGE

CD LABEL DESIGN

VINYL LABELS

VINYL-EXCLUSIVE DOWNLOAD CARD

DIGIPAK CD PACKAGE

CD BOOKLET

CD-EXCLUSIVE FOIL POLAROIDS

VINYL PACKAGE

DIGITAL SINGLE COVER

EXCLUSIVE VINYL SINGLE

EXCLUSIVE VINYL SINGLE LABEL

EXCLUSIVE VINYL SINGLE

MERCHANDISE

MERCHANDISE

POSTER

MERCHANDISE

BUTTONS

POSTER

MERCHANDISE

POCKET NOTEBOOK

SHARD PENDANT

COMPACT MIRROR

MERCHANDISE

iPHONE 6 CASE

TEMPORARY TATTOO SET

STICKER

PROMOTIONAL VIDEO

SHOW POSTER

SOCIAL MEDIA PROMOTION

WEBSITE LOGO

WEBSITE

iTUNES PAGES

lex land it will reveal itself - ian hyde design filelex earned “best of itunes” honors, ......

Documents