lezfon presentation - hack for big choices mexico
DESCRIPTION
Video-> https://www.youtube.com/watch?v=X38NA9SA9tE LEZFON. Car driving safety We are concerned about the increasing number of car accidents caused by cell phone distractions, that is why we chose the challenge of car driving safety. We created LEZFON, a smartphone app that promotes safety driving by counting the time and miles drivers spend off their phone. The app rewards responsible drivers with points that can be exchanged for coupons or direct funds to charity. The more time and distance one drives without using the phone, the more points they earn to get coupons or make donations. Wouldn’t it be nice if you could get free movie tickets for being a responsible driver? Or how about knowing you are supporting a kid with scarce resources by not using your phone while driving? The app is very simple to use, just open it and press a green start button which indicates you are about to start driving. While activated, the app will give you points according to the amount of time and distance driven without using the phone. That means no texting, no calling (unless bluetooth) and no taking pictures; focus on the road. Once the trip is completed, hit a red button and the app will calculate the points you earned. There is a store tab where you can check the points you have earned and browse through a collection of coupons and donations you can “buy”. Each coupon or donation has its own price in points depending on the reward value. Every time you exchange your points for a coupon or donation the app suggests you to share it on facebook, gift it to a friend or just save it in your coupons wallet. With LEZFON we hope to help businesses and non profit organizations get more exposure and at the same time improve driving safety.TRANSCRIPT
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PROBLEM
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3500 daily accidents around the world1
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People don’t like to be punished
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DREAM
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SOLUTION
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Drive responsibly, get points, exchange them for coupons or to help a social cause
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BENEFITS
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MARKETING
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USERS
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DONATIONS
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MARKET
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76% HAVE CLAIMED TO USE THEIR CELL PHONES WHILE DRIVING
VALIDATION
77% WOULD STOP IF GIVEN A PRIZE