Light Fantastic CapabilitiesLight Fantastic Capabilities

Interactive Visualization inInteractive Visualization inSophisticated User ExperiencesSophisticated User Experiences

Light Fantastic Studios...Light Fantastic Studios...

Is focused on developing Creative Information, Is focused on developing Creative Information, Communications and Entertainment media Communications and Entertainment media solutionssolutionsCan fit each clients unique communications needs Can fit each clients unique communications needs with the precise Talent and Technology requiredwith the precise Talent and Technology requiredHas the diverse expertise needed to respond to the Has the diverse expertise needed to respond to the underlying complexity of media and technology underlying complexity of media and technology convergenceconvergence

*The goal of user simplicity hides the exponential increase in CUMULATIVE COMPLEXITY caused by the need to enhance and integrate capabilities of disparate technologies

Simple ‘user’ interfacesInternal – key financial controls

Cumulative Complexity

Text Graphical Apps

Audio Video

Internal – internal process control (ERM)

Stand Alone Sales and Marketing

eMarketing

eCommerce

eCustomer Service

End-End Integrated Community

Integrated Content

Dynamic Content

Custom Content

Interactive Content

A Complex Convergence DilemmaA Complex Convergence Dilemma

Graphical Application Interfaces (GUI)

Interactive CD/DVD

Rich Internet Content

Interactive WebCasting

Advanced 3D Visualization

Mobile Appliances

User simplicity and mobility require increasing technical complexity*

Light Fantastic provides...Light Fantastic provides...

Vision and strategy, coupled with enabling Vision and strategy, coupled with enabling technologiestechnologiesExpertise to rapidly implement solutions that offer Expertise to rapidly implement solutions that offer genuine return on investment genuine return on investment Large and small project capability with the scaled Large and small project capability with the scaled economy of a veteran teameconomy of a veteran team

What we do…What we do…

Review, strategize, create and produce innovative Review, strategize, create and produce innovative media experiencesmedia experiencesDevelop rich content using those formats and Develop rich content using those formats and technologies that fit the real needtechnologies that fit the real needPartner with our clients Partner with our clients … Their success is … Their success is ourour success successProvide enabling technologies directly or through Provide enabling technologies directly or through strategic partners, saving time & money, reducing strategic partners, saving time & money, reducing risk ... assuring expertiserisk ... assuring expertise

Key Services we provide:Key Services we provide:

Media and Content StrategyMedia and Content StrategyCreative Digital Media DesignCreative Digital Media DesignContent Production and DeploymentContent Production and DeploymentEmerging Technology planning expertise to assure Emerging Technology planning expertise to assure forward capabilitiesforward capabilities

Key Services we provide:Key Services we provide:

User Experience DesignUser Experience DesignInnovative Interactive Content DevelopmentInnovative Interactive Content DevelopmentSEO, Search Marketing, Social Media StrategySEO, Search Marketing, Social Media StrategyTechnical Design and DevelopmentTechnical Design and DevelopmentProject Management responsible for all vendors Project Management responsible for all vendors and service providersand service providers

Our Strategic Model and: 4P’sOur Strategic Model and: 4P’s

PeoplePeople: Key individuals with deep and unique : Key individuals with deep and unique expertiseexpertiseProcessProcess: Strategic planning and proactive client : Strategic planning and proactive client relationshiprelationshipPartnersPartners: An alliance of high quality integrated : An alliance of high quality integrated service partners provide wide range of skills, all service partners provide wide range of skills, all sizes of projectssizes of projectsProductsProducts: Targeted content and access to unique : Targeted content and access to unique key enabling technologieskey enabling technologies

What every Client needs:What every Client needs:

Creative communications that extends existing Creative communications that extends existing business while inventing new audience and revenue business while inventing new audience and revenue opportunitiesopportunitiesStrategic expertise to adopt and integrate creative Strategic expertise to adopt and integrate creative media with required technologiesmedia with required technologiesProject management to execute the strategyProject management to execute the strategy

What every Client needs:What every Client needs:

A creative technology partner that understands A creative technology partner that understands their needstheir needsKnowledge Transfer and Collaboration ToolsKnowledge Transfer and Collaboration ToolsFlexible staffing alternatives for different Flexible staffing alternatives for different complexity, time & budget requirementscomplexity, time & budget requirements

Light Fantastic CapabilitiesLight Fantastic Capabilities

Product Marketing and Product Marketing and Event MediaEvent MediaAnimation Design and Animation Design and ProductionProductionEducational Design & Educational Design & Interactive Training Interactive Training Graphic Design and Web Graphic Design and Web DevelopmentDevelopment

Corporate Corporate Communications & Communications & Investor Relations MediaInvestor Relations MediaUser Experience Design & User Experience Design & Brand DevelopmentBrand DevelopmentDigital Video Production, Digital Video Production, Streaming & WebCastingStreaming & WebCastingTechnical Design and Technical Design and Database IntegrationDatabase Integration

Light Fantastic Studios, Inc., New York, NY www.lightfantasticstudios.com

Light Fantastic PeopleLight Fantastic People

A crafted merger of innovative talent, A crafted merger of innovative talent, ...the Light Fantastic team reflects the disciplines ...the Light Fantastic team reflects the disciplines

required for key projects to succeedrequired for key projects to succeedContent StrategyContent StrategyCreative DesignCreative DesignScalable TechnologyScalable Technology

Past Clients include:Past Clients include:

AirVisualAirVisualIDT CommunicationsIDT CommunicationsLowe AdvertisingLowe AdvertisingPhilip MorrisPhilip MorrisSonySonyViacomViacomWundermanWundermanYoung & RubicamYoung & Rubicam

Cantor/eSpeedCantor/eSpeedDow JonesDow JonesJPMorgan/ChaseJPMorgan/ChaseMerrill LynchMerrill LynchMorgan StanleyMorgan StanleyPrudentialPrudentialWorld Gold CouncilWorld Gold CouncilZStrataZStrata

Financial ServicesFinancial Services

3D Visualizations and Exhibits3D Visualizations and Exhibits

PublishingPublishing

Real EstateReal Estate

B2B & B2C MarketingB2B & B2C Marketing

Investor RelationsInvestor Relations

In ConclusionIn Conclusion

When Your Audience Expects the Extraordinary … When Your Audience Expects the Extraordinary … … Turn to the Light… Turn to the Light

Light Fantastic Studios, Inc.Light Fantastic Studios, Inc.www.lightfantasticstudios.comwww.lightfantasticstudios.com

+1.212.604.0666+1.212.604.0666