lhs new brochure

8/14/2019 LHS new brochure

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MODELS - TOOLSOF IMAGINATION


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M O D E L S -THEADVANTAGEOUSS O L U T I O N

M O D E L S -THE ADVANTAGEOUSS O L U T I O N


odels are excellent communication tools,designed to inform and answer questions.Nothing brings a site to life as vividly as an

exact scale model. Models tell a story thateveryone can understand. They are tantalizing and carrya visual impact that cannot be equaled. They excitechildren as well as adults. Whether the viewer is oneperson or a group, professional or layman, familiar orunfamiliar with the project, with accurate model infor-mation it is easy to comprehend varied aspects of therepresentation in depth. Whether models represent thefuture or the past, they give an overall view to helpunderstand a complex site in seconds. Models displaymonuments and historic sites, architectural and land-scape detail, in a high degree of exciting visual realism.

Models are three-dimensional and are perceived as suchby the human eye and brain. Modern technologies thatprovide 3D computer renderings and animation arelimited by virtue of the fact that they are only a transla-tion of the original.

Scale models manifest dreams and ideas by turningthem into physical and spatial reality, thereby elicitingenthusiasm and endorsement to a greater degree.

Computerized 3D models are fast becoming a user-friendly tool for planning, facilitating fast and easyvisualization of a site or project. These models supple-ment information, not always available in physicalmodels. Thus the combination of the two can benefitany planner and project. There is, however, a distinctquality in the physical model that can not be achieved bya virtual one.

M Since it is possible to build models in various scales it isessential to pre-determine the scale according to thedesired function.Small scales (1:5; 1:10; 1:25; 1:50; 1:87 HO)Emphasize architectural details in individual structures.

Used for:+ Heritage conservation and reconstruction+ Architectural detailed design+ Outdoor Theme park display (Edutainment)+ Exhibits+ Immersion experience+ Scene/ event reconstruction+

Diorama

Medium scales (1:100; 1:200; 1:250; 1:500) - show fewerdetails for highlighting the site within its immediatesurroundings .Used for:

+ City Models+ Historic cities and sites+ Heritage sites reconstruction+ Museum displays+ Archeological sites presentation and reconstruction

+ Architectural neighborhood design+ Environmental impact

Large scales (1:1000; 1:2000; 1:2500; 1:5000) - providelarge area coverage with less detail.Used for

+ Topographical layout+ Major infrastructure planning+ Project environmental impact

DIFFERENT SCALESFOR DIFFERENT USES


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A model of a proposed Project in Jerusalem -excepted after public debate. (1:500)

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THECHALLENGEHECHALLENGE

n today's dynamic environment saturated withhistoric, archeological and architectural heritage,city planning is a complex challenge. It requires

an interdisciplinary endeavor and the use ofvarious tools and methods to provide plannersand decision-makers with an overview of proposedsolutions.

The complexity of developing cities and redevelopingneighborhoods requires planning for the future.Strategies to preserve or reconstruct past heritagecombined with contemporary construction mustinclude modern infrastructure for transportation,

Icommunication, energy, drainage, water and sewersystems in order to integrate the urban unit successfully.

Public and private special interest groups discuss new

plans and apply pressure to influence decision-makers.With todays mass communication, the general public isexposed to the urban planning process. Interestedparties do not have the tools to evaluate the processprofessionally or to create productive and useful feed-back. City models make future plans visible and under-standable to the layman.

CITY MODELS - TOOLSOF IMAGINATION

A model of a proposed hi-rise in Jerusalem -rejected after public debate. (1:500)


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+ An urban historic heritage documentation center

+ Creating a collection of site documentation, informationand materials

+ Publications

+ Study and research

+ Community enhanced involvement

For documentation:

For tourism:+ Visitors attraction / Visitors center for local and foreign

tourists

+ A center for showing and explaining historic andimportant sites in their surroundings

+ A tool for tourism master planning, destination marketing(DMO) and associated services

+ Assistance in tourist orientation

+ An aid in designing tourist interface

For community involvement:+ Exposing proposed projects to public scrutiny and debate

+ Encouraging public involvement and expression ofopinions

+ Applicable for use in publication and mass communica-tion

For professional city planning:+ Highlighting heritage sites for preservation and renova-

tion

+ Creating a tool for architects, city and transportationplanners and decision- makers

+ Evaluating a proposed project in its immediate and greatersurroundings

+ Providing a platform for comparison between differentalternatives

+ Expanding and exposing a diversity of issues to be ana-lyzed (Security, accessability, services etc...)

For historic and heritage preservation:+ Stimulating new development with preservation by

allowing planners and decision-makers to envision theintegration of both processes.

+ Real estate

+ Telecommunications

+ News publications

+ Merchandising

+ Trade Shows

+ Board Rooms

+ Public Display

Other proposed uses of models as tools:

+ Conventions

+ Advertising

+ Sales Offices

+ Fundraising

+ Presentations

+ Court Rooms

+ Public Relations

+ Presenting the historical and structural development ofthe entire city, from the past to the present, enablingstudents to imagine the future trends and alternatives

+ Creating a platform for school involvement in collectingand documenting historic information and data

+ Educating with a view towards the importance of culturaland architectural heritage

For education:

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DIFFERENT USESAND DIFFERENTF U N C T I O N S

DIFFERENT USESAND DIFFERENTF U N C T I O N S



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DIFFERENTS C A L E S

DIFFERENTU S E S

DIFFERENT

FUNCTIONS

D IFFERENTS C A L E SD IFFERENTU S E SD IFFERENTFUNCTIONS

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THEENTREPRENEURSTHEENTREPRENEURSMODELS - TOOLSOF IMAGINATION

Yoni Shapira M.Sc. is a tourismexpert with wide experience inresearch of heritage and historicalsites in Israel geared towardsdestination development andcreating visitor attractions.Shapiras knowledge of tourismmotivation and behavior, com-bined with model making led to hisinvolvement as one of the initiat-ing founders of Park "Mini Israel",

a leading tourist attraction in Israel with over 400models depicting the most important historical, archi-tectural, religious and cultural sites of Israel.

Serving as creative and marketing director for "MiniIsrael", Shapira developed and supervised the research,documentation and production methodology to create avisitors experience with each model, highlighting theiruniqueness and value to the eyes of the viewer

Since its opening to the public (November, 2002), MiniIsrael has become a leading tourist attraction in Israelwith over 500,000 visitors a year, serving tourists,schools, families and professionals who visit this multi-

sensory "edutainment" park.

Kobi Ariel is industrial designerby profession. From 1993-2004 hewas the director of the JerusalemCenter for Planning in HistoricCities. This Center hosts theJerusalem Model and operates andmaintains it for professional use.Aware of the potential embodied inthe model in addition to its func-tion as a planning tool, Ariel hasbroadened its scope to include new

and varied uses. He initiated its applicability for educa-tional purposes, architectural exhibits and competi-tions, mapping, as a tourist attraction and public debate

platform, for fund-raising, and professional publica-tions. The model was also used as an aid in a 2-phaseproject: a competition to design small merchants stallsand a master plan for placing the stalls in various partsof the city.

In 1996 Kobi Ariel initiated a three-dimensional com-puterized model of Jerusalem which is used much likethe physical one, i.e. for planning and decision-makingand for studies. The 3D virtual model adds new viewsand aspects to the physical one, increasing the ability tounderstand the effect of proposed future projects ontheir surroundings.

Kobi and Yoni are involved in various projects that include historical-architectural research for documentation and professionalpublications.

They also create "Model Manufacturing Files" (MMF), develop model making tools and consult on model based visitor centersfor historic cities and heritage sites


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Several cities aroundthe world are usingCity Models for

planning or tourism,among them:

!Jerusalem*! Tel Aviv-Jaffa*!Acre, Israel!New York! San Francisco!Moscow! Sydney! Shanghai! Seoul!Rouen, France!Mecca

* LHS projects

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C I T YMODELSC I T YMODELSAt scales rangingfrom 1:500 to1:2,000, citymodels have awide verity ofuses; from projectplanning anddecision makingtools forprofessionals andthe community toeducation,tourism, historicalreconstruction and

environmentalassessment.City Modelsprovide an overallview allowing abroad perspectiveof historical,spacial, andarchitecturaldevelopment of

the city.

CITY MODELS - TOOLSOF IMAGINATION
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Members ofIAMP(InternationalAssociation ofMiniature Parks)

+ Mini Israel, Israel*

+ Miniaturk,Turkey*

+ Bekonscot ModelVillage, UK

+ Madurodam,Netherlands

+ Italia in Miniatura,Italy

+ Mini-Europe,Belgium

+ Minimundus,Austria

+ Swiss Miniatur,Switzerland

+ Klein-ErzgebirgeOederan, Germany

+

Miniature World,Canada

+ MiniatuurWalcheren,Holland

+ Pueblochico,Tenerife, Spain

* LHS Projects

EDUTAINMENT MODELS - TOOLSOF IMAGINATION EDUTAINMENTT H E M EP A R K S

EDUTAINMENTT H E M EP A R K S
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HERITAGE MODELS - TOOLSOF IMAGINATION MARK TWAINH O U S EMARK TWAINH O U S EM O D E LMANUFACTURINGF I L E ( M M F )

M O D E LMANUFACTURINGF I L E ( M M F )

The Mark Twainresidence inHartford, Conn. is aheritage landmarkof Americas leadingwriter used as amuseum. The ModelManufacturing File(MMF) was made inorder to build anaccurate scalemodel (1:25) for an

Edutainment exhibitand theme display,and would includethe followingfeatures:

+ Architecturalhighlights

+ Buildingdecorations andaccessories

+ Indoor lighting

effects+ Immediate

surroundingsgrounds

+ Themeaccessories

+ Scene accessories

+ Sound effects

+ Dynamic effects

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T H EMEDITERRANEANH O T E L1 8 6 7

T H EMEDITERRANEANH O T E L1 8 6 7

HERITAGE MODELS - TOOLSOF IMAGINATION

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The MediterraneanHotel Jerusalem(1865-1871) A land-

mark hotel in the mid19th century hostedprominent guest suchas Mark Twain "TheInnocence Abroad"(1867), CaptainCharles Warren"UndergroundJerusalem", andArcheologist andsurveyor, sent onbehalf of the (PEF)Palestine Exploration

Fund, London.The Hotel served asthe first Freemasonslodge in the Holy-land (1867).

LHS built a model ata scale of 1:250 aspart of the 19thcentury city model,and at 1:75 forhistorical display.

Our detailed

structural /architectural analysis,and historical /archival research,resulted also in thepublication:Excursionists,researchers, mysticsand guides inNineteenth-CenturyMediterranean Hotel,Jerusalem


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JERUSALEMT R A I N

S T A T I O N1 8 9 2

JERUSALEMT R A I NS T A T I O N1 8 9 2LHS built adynamic scalemodel (1:87) of thenarrow gaugehistorical JaffaJerusalem railway

and the Jerusalemtrain station(1892).

The building is ahistoriclandmarkdesignated for

preservation as ahistorical andculturalrecreationcenter.

The modelbuilding wasbased on ourresearch ofhistorical

sources from

several internationalarchives, andresulted inpublication of abookWith fierychariots and steelcoaches - theHistory of the JaffaJerusalem railway.

HISTORIC MODELS - TOOLSOF IMAGINATION

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MODELS OFJE R U S A L E M

th19 CENTURY

MODELS OFJERUSALEM19 CENTURYhModels ofJerusalem wherebuilt throughoutthe mid 19th

century anddisplayedthroughout

Europe and NorthAmerica.Using moderntechnology of Arialphotography, GISmapping, Caddesigning andmanufacturing

assists in creatingaccurate and

dynamicmodelsintegratedwithmultimediaand soundeffects.

The Jerusalem

Model (1860s-1890s) is at ascale of 1:250featuring thehistorical/geographicaldevelopment of theold city ofJerusalem. (Privetdisplay)

HISTORIC CITY MODELS - TOOLSOF IMAGINATION


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