li training 6.15.15
TRANSCRIPT
Grow Your Business with LinkedIn
Agenda
• Introduc+on • Goals for Today • LinkedIn Benefits • Naviga+on • Account Se>ngs • Profile Op+miza+on • Professional Presence • Grow Network • Engage Network
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LinkedIn Benefits
• Social media plaGorm for business professionals • 360 million members • 71% B2C & 91% to B2B • Boost website SEO results • Built in marke+ng tools
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LinkedIn Benefits Con$nued
• Create a professional presence • Easily target and connect – improve lead flow
• Efficiently improve visibility
Clients, Prospects, and Referral Network
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Steps to Achieving Success
1. Op+mized Page
2. Connect & Grow Network
3. Engage Network
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NavigaUon
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Home Page
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Home Page > Search Bar
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Home Page > Messages, NoUficaUons & InvitaUons
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Home Page > Account & SeZngs, Help Center
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Home Page > Updates/Posts
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Home Page > Updates/Posts
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Home Page > Posts by ConnecUons
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Home Page > Side Bar
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Profile Page
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Profile > Edit Profile
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Profile > Skills & Endorsements
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Profile > RecommendaUons
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Profile Page OpUmizaUon
Name Commonly Known As
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Account & SeZngs > Privacy
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Ac+vity Broadcasts When Viewed Your Profile Connec+on Visibility Show/Hide Viewers Customized URL Public Se>ngs Manage Recommenda+ons Communica+ons
Profile > Customized URL
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Enhance “Searchability” with Key Words • Add Customer Centered Words or Phrases / SEO to Profile • Headline, Summary, Work Experience, Skills
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Create an Engaging Profile
Professional Photograph
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AdenUon-‐Grabbing Headline
1. What you do (not your Utle)
2. Customer benefits
3. Focus
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Compelling Summary SecUon
• Customer Centered Language
• Key Word Reinforcement
• What do you do?
• What makes you different?
• What makes you qualified?
• How should they contact you? • Add website links, presentaUon materials, examples of work
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Compelling Summary SecUon
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Complete Profile
• Contact Info • Clean Up Work Experience • Add Skills • Request Recommenda+ons • Highlight Projects, Publica+ons • Add Relevant Volunteer Work
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Connect & Grow
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Connect & Grow First & Second ConnecUons
• Broaden Your Reach
• First ConnecUons are people in your network
• Second ConnecUons are connecUons of your connec$ons; "friends of friends".
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Best PracUces for Growth
• Regularly send invitaUons to connect
• Target individuals (2nd ConnecUons) -‐ Likely to be interested in your products and services -‐ Referral sources
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Connect Widely, but...
• Avoid: • No picture • Unprofessional photo / Selfie • Too few connecUons • Skeletal or incomplete profile
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Personalized InvitaUons
• Point out something in common • Be authenUc • Ask their opinion • Provide advice • Be helpful
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People You May Know
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People You May Know
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Invite Someone to Your Network
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Searches
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Connect & Grow Join Groups • Clients and prospects are members • ConcentraUon of your network are members • Size of membership • AcUvity
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Search Groups Example
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Engage Network -‐ Post
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Places to Post
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• Home Page – seen by your connecUons
• Groups Page – seen by group members
• Company Page – seen by followers of Company page
What to Post
• Demonstrate business experUse • ArUcle from a magazine or resource • Add perspecUve • Share insights • Ask quesUons • Be helpful
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Best PracUces -‐ Engaging Posts
• Posts should be quick to consume and valuable to the reader
• Posts must have a Headline or Title • As short as possible • "What's In It for the Reader"
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Best PracUces -‐ Language Use in Posts
• Customer-‐centric language • Used and understood by intended audience
• Reinforce key words and phrases
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Best PracUces for Posts
• Include Visuals • Photo or image (infographic) • PresentaUon slides • Video
• Add a call to acUon • Link to resource or document • Ask quesUons • Invite commentary
Don’t overtly promote products and services
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Engage with Posts of Others
"Like" Simple acknowledgement back to the original poster
"Comment“ Shares your thoughts with the original poster Seen by anyone else following the post or commenUng
"Share“ Highest form of engagement Original post and your comments shared
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Company Pages
• More Professional • More OpUmizaUon • More Data
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Professional Best PracUces
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• Accept invitaUons promptly • Respond with thank you notes • Respond in a Umely fashion to messages • “ Timely” < 48 hours • Spend 15 minutes per day – sending invitaUons, commenUng, sharing
• Post once per week
Larger Firms -‐ Market-‐Reach Program
Coordinated Effort • Tied to Measurable Business ObjecUves • OpUmizaUon of Staff Profiles • Promote Staff ExperUse • Improve Company Visibility
• Boost SEO • Built in MarkeUng Tools
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LinkedIn for Job Seekers
• #1 place for recruiters to search • Consistent Name • Public Account SeZng • Key Words
• Headline, Summary, Experience & Skills
• Job Search Premium • opUmized, inMails, more data
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QuesUons
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