lia sophia imagine conference 2014 talk
TRANSCRIPT
Are YOU ready to
Are YOU ready to
PARTY
What Seeds Are You Planting?
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Simplify the choices and expand the possibilities
@carlagradin
Remarkable
RE-MARK-ABLE:worth making a remark about
www.carlagradin.com
WHAT I DO WHY I DO IT
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• Flexibility • Play off the energy of
the crowd
• Choose verbiage and practise the tone !
• A well rehearsed script is KEY!!
SHOW OBJECTIVES
Know Like Trust !
Audience Advisor
!Book, Buy & Join
Inform Inspire Create Desire
Action Goal
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PARTY
Welcome
• 3 minutes to put on jewellery
!!
• gets them playing in the jewellery
• jewellery looks better on someone
• compliments • time to get myself
set-up !!
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WHAT WHY
PARTY
Introductions
• Who has never been to a lia sophia show?
• $1000 bill • Learn their names !!
• Know your crowd so you can connect with them !
!
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WHAT WHY
PARTY
Why Story
• Connect with the crowd
• Leave room for mystery
• Recruiting seeds !know, like & trust
!
• Start up in style flyer • Use words like:
• opportunity • flexible schedule • confidence • leadership • freedom
• Use cards to have audience participation !
!www.carlagradin.com
WHAT WHY
PARTY
Lifetime Warranty
• It’s what sets us apart !
• Show them a blue sheet
• Give them some tips • as good as
money • attach pictures to
your blue sheet !
!
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WHAT WHY
PARTY
Demo Pieces
• Classic pieces • Keep them engaged • Inform them of the
versatility of their jewellery
!Inform, Inspire, Create Desire
• Panorama • Improv • Classified • City Lights • Birthday Earrings !!!
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WHAT WHY
PARTY
Shopping Spree
• You would be surprised at how much information you get from the wish list
• Control the time of the party
!
• Explain customer save program
• 15 min to fill in 6 or more items on wish list
• Extra card for filling in the other side of the wish list ! !!
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WHAT WHY
PARTY
Hostess Rewards
• Strengthen understanding of our programs
• Focus on recruiting !
• Star 2 cheapest and circle 4 most expensive
• Page 96 chart • Use New and Now
flyer • “Ask me about my
business” to give away remaining cards !
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WHAT WHY
PARTY
Booking Game
• Opens dialogue for those that are unsure
• Start them on their shopping spree
• Understand the rich hostess program
• Talking point - encouragement
!!
• Play, pass or double-double
• Many others you can find online !!
!
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WHAT WHY
PARTY
Party Wrap-up
• Controls party time !!
• I’ll be here for another 20 min
• Do the final draw !!!!
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WHAT WHY
SUMMARY
REASON WHY PEOPLE
BUY, BOOK, JOIN: !• Know, like & trust • Informed, inspired,
created desire • Love the jewellery • Fun! !!
• put on jewellery • learn names • lifetime warranty • demo jewellery • shopping period • wish lists focus on:
• hosting • cards focus on:
• recruiting • booking game !!!!
WHAT WHY
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Thank- you!@carlagradin
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Remarkable Experience