librarians and nvivo - supporting your campus researchers and engaging in your own research, too!
TRANSCRIPT
Librarians and NVivo: Supporting Your Campus Researchers and Engaging in Your Own Research, Too!
Mandy Swygart-Hobaugh, M.L.S., Ph.D.
Georgia State University
After today’s webinar you will:
• Better understand how you might use NVivo to facilitate your own analysis of qualitative data in the library realm
• Be more conversant regarding how your campus researchers might use NVivo to facilitate their qualitative data analysis
Using NVivo to:
• Import qualitative data sources to then ‘code’ for analytic themes (nodes)
• Query the data with Word Frequency and Text Search queries to draw out the themes in the data
• Classify data sources by “attributes” to compare similarities & differences in the data tied to these attributes via Matrix Coding queries and charts
NVivo – What is it?
Analysis software for ‘coding’…
Open-ended surveysIn-depth interviewsFocus groupsWebsitesFacebook postsTweetsNews articles DocumentsField notes
Still imagesFilmed interviewsRecorded interviewsYouTube clipsRecorded field notes
Short Video on Coding: Coding Qualitative Data. (
http://www.youtube.com/watch?v=GZKZKUycqFU
) – can stop at 2:42
Attributes & Classification Sheets
Facilitating comparisons across categories
INTERVIEWSUBJECTS
• Gender• Race• College level• Professional Rank
NEWSPAPERARTICLE
• Author’s Gender• Target Audience• Circulation Stats
ACADEMIC LIBRARY
• Pubic or Private
• Research or Teaching
“ATTRIBUTES”
INTERVIEWSUBJECTS
• Age• Race• Gender• Education Level
“CLASSIFICATION SHEET”
“ATTRIBUTES”
Now let’s take NVivo for a test drive!
Hopefully, you now feel that you:
• Better understand how you might use NVivo to facilitate your own analysis of qualitative data in the library realm
• Are more conversant regarding how your campus researchers might use NVivo to facilitate their qualitative data analysis
Thanks for attending!References• Manageable/Quick Access Quote: Anon. 2011. Coding Qualitative Data. Retrieved August 1, 2014
(http://www.youtube.com/watch?v=GZKZKUycqFU).• Hand-coded text: UC Davis, Center for Evaluation and Research, Tobacco Control Evaluation
Center. 2012. Tips & Tools #18: Coding Qualitative Data. Retrieved August 1, 2014 (http://tobaccoeval.ucdavis.edu/documents/Tips_Tools_18_2012.pdf).
• Swygart-Hobaugh, A. J. (2013). Information – power to the people: Students and librarians dialoguing about power, social justice, and information. In S. Higgins & L. Gregory (Eds.), Information Literacy and Social Justice: Radical Professional Praxis, Duluth, MN: Library Juice Press. http://works.bepress.com/amanda_swygart-hobaugh/20/
Image Credits• Magnifying Glass: Via wpclipart.com (public domain) • File Folders: Zeusandhera via Compfight (CC BY-SA 2.0)• Highlighters: a.drian via Compfight (CC BY-ND 2.0)• Post-It Notes: Katy Warner via flickr (CC BY-SA 2.0)