build community

http://www.slate.com/articles/life/design/2014/04/the_future_of_the_library_how_they_ll_evolve_for_the_digital_age.html

Librarians build tools to enhance their true collection the communities they serve. The community is your collection. Closing Keynote for ILEADU March Session. Springfield, IL https://vimeo.com/90151815

The community is the collection. If you want to be a brilliant librarian. If you want to make a difference in peoples lives . . . You must be active. You must see your community as your collection and you must be into collection development every day. Not sitting behind a desk . . .not waiting for someone to come to you and ask for help, but being out there and saying, Im here. Youre important. . . You are not in the library business. You are not in the book business. You are not in the building business. You are not in the website business. You are in the community business. Dave Lankes, Closing Keynote for ILEADU March Session. Springfield, IL https://vimeo.com/90151815

Were all in sales. Selling isnt just selling. Upserving means doing more for the other person than he expects or you initially intended, taking the extra steps that transform a mundane interaction into a memorable experience.

Sipyeykina, Dar'ya Speechless. 25 Jan. 2009. Flickr. http://www.flickr.com/photos/10522622@N00/3228273137 It wont help to be a social media introver

What is social capital? Resources and support accumulated by an individual, institution or group through relationships and the possession of a durable network. Tappable goodwill available

Social capital is what allows any organization or individual to make requests of its followers successfully. Think of social capital as funds in a sort of intangible bank account that you add to by listening to, engaging with, and doing favors for others. Each time you make a request, you are drawing on that account. If no social capital has been established from which to draw, actions requested of others are likely to be ignored. Having social capital is, in many ways, equivalent to having credibility in a selected online community. Social capital can be earned only over time, by participating appropriately in the community. Laura Solomon, on Save Ohio Libraries 2009, missing lack of followers & lack of social capital http://www.americanlibrariesmagazine.org/article/understanding-social-capital

Its not just who you know, but . . . who/what you have access to because of/via who you know social capital increases when you use it.

personal / Professional ego-centric

Which are the most important nodes in this network

Mark Granovetter 1973 study The Strength of Weak Ties Before the study, strong ties considered most important Weak ties matter, a lot! Jobs come from weak network ties, more often than strong Diversity is importantpeople who are nothing like you

Noordegraaf, Marina. Generatiekloof. 18 Sep. 2012. Flickr. https://www.flickr.com/photos/verbeeldingskr8/8002418180/

Implications When you create and share content across weak ties, you reach new people, attract opportunities, access new content. Blair, Ann. Two Hands Reach Out. 5 June 2006 Flickr. https://www.flickr.com/photos/frances__ann__blair/161423548/

Fundamentals: Don't criticize, condemn or complain. Give honest and sincere appreciation. Arouse in the other person an eager want. Six ways to make people like you 1. Become genuinely interested in other people. 2. Smile. 3. Remember that a person's name is to that person the sweetest and most important sound in any language. 4. Be a good listener. Encourage others to talk about themselves. 5. Talk in terms of the other person's interests. 6. Make the other person feel important - and do it sincerely.

What would Don Draper do today?

Whoever you are, Ive always depended on the kindness of strangers. A Streetcar Named Desire. Dir. Elia Kazan. Perf. Vivien Leigh. Warner Bros., 1951. Film.

INADEQU

new rules

In a networked world You are your content & connections You are somebodys critical weak tie Someone else is your critical weak tie You can scan, curate, interpret, create meaningful content for others You can bridge connections for others You can find/get what you need if you plan

Create/contribute/share

http://flipgrid.com/#35423ff0

Success is increasingly dependent on how we interact with others. Most people operate as either takers, matchers, or givers. Whereas takers strive to get as much as possible from others and matchers aim to trade evenly, givers are the rare breed of people who contribute to others without expecting anything in return. Although some givers get exploited and burn out, the rest achieve extraordinary results across a wide range of industries.

http://flipgrid.com/#4f31d787

https://www.flickr.com/photos/info_grrl/sets/72157625298744518/

http://www.slideshare.net/ http://www.authorstream.com

http://www.slideshare.net/LouiseSpiteri/social-medias-role-in-tenure-and-promotion-2014-0317

reciprocate

Social Capital is reciprocal The more you give . . . the more you get

reciprocity social norm of in-kind responses to the behavior of others; in cultural anthropology, defined as people's informal exchange of goods and labour. Social Media Issues Lexicon

Gaining social capital really means becoming a strong, consistent member of the online community. People expect reciprocity. Building a social media reputation means giving back.

http://flipgrid.com/#25e6b94e

http://flipgrid.com/#b3d25097

ask

Ask for readers favorite Oprah Book Club pick or their favorite program at the library. Try asking for opinions on the worst book ever written. The more controversial the question, the more feedback it will likely get. Although generating controversy for its own sake may not be your librarys goal, facilitating conversation between the library and others is something you want.

http://flipgrid.com/#db4d46c9

http://vanmeterlibraryvoice.blogspot.com/2013/07/i-would-love-to-hearwhat-changes-do-you.html http://padlet.com/wall/a6ep53laoi

understand/empathize/respond

We are not in the book business, we are in the St. Paul business. http://youtu.be/tWbgQLjXPIk?t=45s

praise/credit/thank

http://vanmeterlibraryvoice.blogspot.com/

http://www.curatorscode.org/

reach out to strong, and Weak ties!

http://flipgrid.com/#d89375c1

http://flipgrid.com/#6ecc06c0

http://flipgrid.com/#8f979752

http://flipgrid.com/#ebe8aeab

http://www.slideshare.net/JustinTheLibrarian

mentor/support/learn

http://flipgrid.com/#a9cee7e6

http://flipgrid.com/#60ba2ff7

http://emilyvalenza.tumblr.com/

amplify signal (conference share)

http://flipgrid.com/#c3434348

add value/interpret

https://www.smore.com/f677-a-copyright-friendly-toolkit

curate

# books journal articles mobile apps infographics google docsmuseum collections

http://pinterest.com/westonhslibrary/boards/ Alida Hanson

http://www.pinterest.com/oplteenzone/

h t t p :

http://storify.com

Curation is the new search!

http://libguides.com/

Connect/engage/participate

Fisch, Martin. eMOTION. 24 Aug. 2012 Flickr. http://www.flickr.com/photos/45409431@N00/8150285487 PARTICIPATORY CULTURE (Jenkins 2006) We have new opportunities to: work collaboratively engage in informal mentorships disseminate news and ideas connect engage civically create contribute (your contributions matter!)

http://flipgrid.com/#937ba8de

A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate. Leaders lead when they take positions, when they connect with their tribes, and when they help the

http://blogs.slj.com/neverendingsearch/2010/06/20/on-iste-and-ala-and-our-tribe/

http://www.onlinecollegecourses.com/2012/10/17/popular-educational-twitter-hashtags/

http://www.teachthought.com/wp-content/uploads/2014/04/twitter-abbreviation-guide-education.jpg

Hit the start button

Noordegraaf, Marina. The Tipping Point.26 Apr. 2009. Flickr. https://www.flickr.com/photos/35429044@N04/3479451264/lightbox/

http://flipgrid.com/#3f6fc041

http://flipgrid.com/#7702b3ef

learn from new experts you can be a gladiator too

monitor your brand/reputation

What does the conversation about you, your library, look like?

Your email SIG

Matthews advice: Use your Pulse Comment, share, write Write thoughtful endorsements (not Facebook likes) If you write thoughtful endorsements for others, they are more likely to write them for you Share articles, slideshows, videos that represent you and your persona well Study who is viewing you Check out how many are viewing what you share and when Profile views are less important than content views Determine what people are interested in that you are sharing Everything you share goes on your permanent record Dont overshare! You can make the first step! LinkedIn Premium allows you to inmail.

http://inmaps.linkedinlabs.com/

http://about.me/search/keyword:librarian

http://blogs.slj.com/neverendingsearch/2012/12/09/web-cred/

https://hootsuite.com/dashboard

notice me list? What do I want to learn about? Who are the experts? Who are the thought leaders? Is my network diverse enough? Who are the bridges? What are the important hashtags? Who are the leaders following? Have they created lists? Build a list Follow people you admire & people they follow Retweet with thoughtful comments MT tweets for different audiences Leverage and mash-up established hashtags for groups, conferences, associations Appropriately amplify with @ signs Tweet & reply with useful content: posts, news, video, slides Share your original work When your experts follow you, DM carefully. Introduce yourself and cultivate your relationship. Do NOT immediately ask for favors!

http://alexisgrant.com/2012/09/19/use-this-twitter-technique-to-make-big-things-happen/

New measures of academic impact? A new social media contract for scholars? Article downloads from ResearchGate or Academia.edu? Tweets about research / presentations? Blog post views? Comments? Slides viewed / slides downloaded SlideShare/ AuthorStream? Collaborations on Mendeley? Sharing on Bibsonomy?

http://altmetrics.org/about/

New playgrounds for scholar

http://www.flickr.com/photos/45409431@N00 /8150285487 http://www.flickr.com/photos/45409431@N00 /8150285487

crowdsource

https://www.smashwords.com/books/view/96705

http://flipgrid.com/#74fcdef5

http://flipgrid.com/#5028ddeb

this presentation is about social capital in more htan one way

social capital Is earned

http://youtu.be/0k_Vsmqf6X8?t=4m30sGeorge Bailey is an iconic example It's a Wonderful Life. Dir. Frank Capra. Perf. James Stewart, Donna Reed, Lionel Barrymore, and

Robert Krulwich, science writer, co-producer of WNYCs Radiolab, Peabody Award winner for broadcast excellence. http://youtu.be/MeW4XyJBevA?t=26m19s

new rules thank/credit/praise curate mentor reciprocate contribute /share add value

new questions: How can I use the tools at hand to: Build community? Contribute/make a difference? Continue to learn and grow?

hit go

My site: http://about.me/jvalenza My blog: http://blog.schoollibraryjournal.com/Ne verendingsearch/ My tweets: @joycevalenza

References Appel, L., Dadlani, P., Dwyer, M., Hampton, K., Kitzie, V., Matni, Z. A., ... & Teodoro, R. (2014). Testing the validity of social capital measures in the study of information and communication technologies. Information, Communication & Society, (ahead-of-print), 1-19. Coleman, J. S. (1988). Social capital in the creation of human capital. American Journal of Sociology, 94(Supplement), S95S120. Ferguson, S. (2012). Are Public Libraries Developers of Social Capital? A Review of Their Contribution and Attempts to Demonstrate It. Australian Library Journal, 61(1), 22-33. Granovetter, M. S. (1973). The strength of weak ties. American Journal of Sociology, 78(6), 13601380. Granovetter, M. S. (1982). The strength of weak ties: A network theory revisited. In P. V.Mardsen & N.Lin (Eds.), Social Structure and Network Analysis (pp. 105130). Thousand Oaks, CA: Sage Publications. Johnson, C. (2012). How do public libraries create social capital? An analysis of interactions between library staff and patrons. Library & Information Science Research (07408188), 34(1), 52-62. Putnam, R. D.(1995). Bowling Alone: America's Declining Social Capital. Journal of Democracy 6(1), 65-78. The Johns Hopkins University Press. Retrieved April 15, 2014, from Project MUSE database. Putnam, R. (2000). Bowling Alone. New York, NY: Simon & Schuster.