libraries and online social capital
DESCRIPTION
Libraries work to develop social capital within their communities, but what about social capital in the online environment? This presentation will explain the importance of online social capital as an answer to the question - Why and how should libraries connect to users online?TRANSCRIPT
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Raising Online Social Capital
StaticWebsites
Social Networking
BLOGsVLOGs
OnlineDirectories
Online News
WebTools
E-Stores
UserReviews
LibraryWebsite/OPAC
www.pcsweeney.com
Raising Online Social CapitalDefinition - Social Capital
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-Networks, understanding and values that shape the way we relate to each other and participate in social activities.
-The attitude, spirit and willingness of people to engage in collective, civic activities. Over time, social capital builds what may be termed as social infrastructure, a key item discussed in the Strategic Social Plan.
-The networks and connections between people that contribute to social cohesion
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Raising Online Social CapitalDefinition - Online Social Capital
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Online Social Capital works exactly the same way that social capital works in the physical world. The same social benefits of working cohesively together are present in the digital world and the benefits should be recognized in the same way.
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Raising Online Social CapitalWhy is social capital important?
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-Increase Organizational awareness
-Increases in civic engagement
-Develops respect and appreciation of your organization
-Helps to create partnerships
-Organizational branding
-It can be spent or invested as actual capital
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Raising Online Social Capital
As retailers, media companies and even government agencies attempt to get with the times and connect with an online audience, every once in a while they get a reminder: With enough online social capital Anybody, or any group, armed with only a Web browser can anonymously game the system by creating an online buzz and manipulate the marketplace, society, or politics for profit or just for fun.
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For Example…
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Raising Online Social Capital
-Viral Videos-Viral E-mails-Trending Topics-News Stories-Comments-Popularity
The name given to an instance of this “buzz” is “Meme”
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How does it work?
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Raising Online Social Capital
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Raising Online Social CapitalLibrary Website/OPAC
Your library’s website should the focal point of your online social profile. This is only the beginning, a place to start.
LibraryWebsite/OPAC
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Raising Online Social CapitalStatic Websites
Basic or unchanging
Business or organization websites.
Informative but not-user or customer created
Hard to gain a presence in these websites
StaticWebsites
LibraryWebsite/OPAC
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Raising Online Social CapitalSocial Networking
Dynamic, changing
User or customer created
Allows for social connections and sharing, group organization
StaticWebsites
Social Networking
LibraryWebsite/OPAC
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Raising Online Social CapitalBLOGs, VLOGs, Twitter, listservs
User created and controlled content. Typically online diaries or visual diaries. Static
WebsitesSocial Networking
BLOGsVLOGs
LibraryWebsite/OPAC
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Raising Online Social CapitalOnline Directories
Listings of organizations phone numbers, websites, addresses, hours, etc… Typically third party. Static
WebsitesSocial Networking
BLOGsVLOGs
OnlineDirectories
LibraryWebsite/OPAC
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Raising Online Social CapitalOnline News Sources
Many newspapers are moving an entirely online format. So the same way that you submit press releases to the local newspaper, you should be thinking about online news sources as well.
StaticWebsites
Social Networking
BLOGsVLOGs
OnlineDirectories
Online News
LibraryWebsite/OPAC
www.pcsweeney.com
Raising Online Social CapitalWeb Tools
Web tools include
-Widgets
-Add-ons
-Skins
-ProgramsStaticWebsites
Social Networking
BLOGsVLOGs
OnlineDirectories
Online News
WebTools
LibraryWebsite/OPAC
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Raising Online Social CapitalOnline Stores and advertising
Friends of the library• Etsy• Ebay• Better• World Books• Amazon• Café Press
StaticWebsites
Social Networking
BLOGsVLOGs
OnlineDirectories
Online News
WebTools
E-Stores
LibraryWebsite/OPAC
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Raising Online Social CapitalUser Review Sites
Libraries should be listed on user review sites
• Yelp• Foursquare• Yahoo• Brightkite
StaticWebsites
Social Networking
BLOGsVLOGs
OnlineDirectories
Online News
WebTools
E-Stores
UserReviews
LibraryWebsite/OPAC
www.pcsweeney.com
Raising Online Social CapitalIntegrating Your OPAC
Link back to your catalog!
-QR codes
-Book Reviews
-Amazon Sales
-WorldCat
StaticWebsites
Social Networking
BLOGsVLOGs
OnlineDirectories
Online News
WebTools
E-Stores
UserReviews
LibraryWebsite/OPAC
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Raising Online Social CapitalIntegrating Your Library Website
Ensure that your homepage is linked or in some way connected to as many of these resources as possible or as makes sense in your community.
StaticWebsites
Social Networking
BLOGsVLOGs
OnlineDirectories
Online News
WebTools
E-Stores
UserReviews
LibraryWebsite/OPAC
www.pcsweeney.com
Raising Online Social CapitalThe Whole Picture
StaticWebsites
Social Networking
BLOGsVLOGs
OnlineDirectories
Online News
WebTools
E-Stores
UserReviews
LibraryWebsite/OPAC