Libraries and SXSW

@CarsonBlock www.carsonblock.com

Today’s Format

• Facts and Info – The SXSW Conference

– The Movement (lib*interactive)

• Stories from our Panel: – When did you first get involved with SXSW?

– What do you get from SXSW?

– What happened this year?

• Q&A

• Breakouts to prepare for SXSW 2016!

Were You There?

Our Panel

• Andrea Davis (globetrotter)

• Bonnie Tijerina (#ideadrop & more)

• John Chrastka (Everlibrary PAC)

• Tina Coleman (ALA/ PLA/ LMNOP)

• Carson Block (Lib*Interactive ringmeister and panel moderator)

@lib-interactive

#liblove

First Things First

Some vocabulary

• SXSW: South by Southwest

• Southby: slang term for SXSW

• Lib*Interactive (formerly #sxswLAM): South by Southwest Libraries, Archives and Museums

What is SXSW?

SXSWedu

• Aimed at ED

• Fosters innovation in learning

• Promotes creativity and social change

• Precedes SXSW Interactive

• Platform for collaboration

SXSWi

• A place to gather with others • A place to share ideas • “An incubator of cutting-edge technologies and digital

creativity” • Five days of compelling presentations and panels from the

brightest minds in emerging technology • Scores of exciting networking events hosted by industry

leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer.

• From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to preview the technology of tomorrow today.”

And… • Startups are launched or

sparked (Twitter, Makerbot, many more)

• Ideas are pitched • Many of the people you’re

with are usually the “smartest person in the room.”

• Vendors, sponsorship and marketing is *everywhere*

• …and there’s lots of beer, barbeque and breakfast tacos

The Short Version

A key place where the creators of our digital

present and future gather to share, learn, and

collaborate.

Panelists – please share when you first became involved in SXSW

A brief photo tour of SXSWi 2015

Many Venues Spread Out in Downtown Austin TX – all with

concurrent programming (official and unofficial)

• Austin Convention Center

• Many surrounding hotels

• The Long Center

• Theaters

• Bars, clubs, churches and other venues

• Empty lots

• Pop ups

Sessions and Panels

Sponsored Lounges/Rooms…

…with programming

Bloggers Lounge…

…includes programming

Bars/Clubs/Venu

es indoor

& outdoor

Large

Medium

Small

Gaming Pavilion (formerly called “Screen Burn”

SXSW Create (Make)

Film…

…and Music

Parties and Meetups.

Lots of Networking

and Opportunities

for Fun.

Official Library Meetup

Early library gatherings were small but mighty (2011)…

Things have grown a little…

The photo you’ve seen

Now the ones you haven’t…

And at the end of each

day…

The Light of the Charge

Brigade

…then early the

next morning

you get up and do it

again!

Why do I care? And why should you?

Panelists: what do you get from your involvement in SXSW?

• My people, my place

• The exhilaration of discovery, access and community

• Discovery of a problem

• Now “my” problem

• Inspiration

• A venue to address…

What is Lib*Interactive?

Good question…

What is Lib*Interactive?

• A core, volunteer group of passionate library, museum and archive staff who attend, present and actively recruit their colleagues to join them at the annual SXSW Interactive conference in Austin TX.

• Partner Organizations (ALA, PLA, #ideadrop, EveryLibrary, Urban Libraries Unite, Digital Public Library of America, Harvard Library Test Kitchen design group, others)

• Vendors (Proquest, Innovative Interfaces Inc. [III], Mobile Beacon, others)

• Lib*interactive works to connect people to the tools that help them fuel their passions. They see SXSWi as an opportunity to talk with other creatives and evangelize libraries, archives and museums.

• We all (Lib*interactive, partner orgs, vendors) live in a cloud of vibrant interaction. At the center of our shared universe is the core lib*interactive group – which is also an entity of its own.

What is Lib*Interactive?

The Short Version

• Vision for evangelizing libraries, museums and archives to the SXSW technology community

• A mission for making new friends and bringing back stuff we can use

• Volunteer-powered

• High Passion

• Goodwill-powered

• High credibility & trust (no formal org structure)

Introducing a few key players…

• ER&L’s #IdeaDrop House • EveryLibrary • DPLA and DFL • ULU and VBL • Library Test Kitchen

• ALA and PLA-sponsored activities

• Vendors: Innovative Interfaces, Inc. and ProQuest

• Other awesome people

Photo credit: SXSWi

Key Partnership Elements

• Shared vision

• Complimentary vision

• Shared resources

• Complimentary resources

• Solid and reliable

• All partners benefit = win

ER&L: #IdeaDrop House

Sandy and Bonnie Tijerina from ER&L found the perfect location for the IdeaDrop house, a space not far from the convention center where people came together to connect, share ideas and discuss important topics in libraries and beyond. With the help of their fabulous AV tech Albert, the house not only live streamed conversations from librarians and thought-leaders, there was a "confessional" where people could record their thoughts on SXSW and librarianship. They also live streamed the Ed Snowden simulcast so we could avoid the crowds, enjoy mimosas and watch together from the comfort of the couch.

#ideadrophouse 2015 “library family breakfast”

EveryLibrary

EveryLibrary ensured we were well fed and well connected over the course of the weekend, sponsoring breakfast each morning at the IdeaDrop house and meet-ups at our favorite Austin jaunt Mugshots. John Chrastka, a 2014 Mover and Shaker, talked with start-ups and venture capitalists about how investing in libraries is investing in a healthy economic future. At breakfast each morning, we'd discuss our successes from the day before, what we were excited about, what we had planned for the next day.

ULU/VLB

The radical team of Christian Zabriskie and Lauren Comito took to the streets of Austin as the Volunteer Library Brigade, conducting story times and street reference for awe-inspired passersby. The passion of this power duo is infectious, and they brought fresh ideas to this year's efforts. Photo

Vendors

• Sponsorship started in 2013 – with Proquest’s sponsorship of the #ideadrophouse

• In 2014, Innovative Interfaces Inc. sponsored a booth on the trade room floor with open access to #sxswLAM friends and partners

• Starting in 2013 partners also contributed cash and time to the efforts (EveryLibrary, Carson Block Consulting)

…and *you* next! Right!?

Panelists – what happened at SXSW this year?

What does lib*interactive do at SXSW?

Interact!

And some of us even do music… :0)

PhotoOps

lib*interactive works to make a “library” mark on notable SXSW

attendees…

Author and Library Fan

Neil Gaiman

Musician Neil

Young

Character Actor Dick

Miller

Culinary Pioneer

David Chang

Author and Illustrator

Alison Bechdel

(with Mary Abler)

Actor and Interactive

Entrepreneur Felicia Day

(with Jonathan

Smith)

Digital Rights Advocate Lawrence

Lessig (with Mary

Abler)

Punk and Poet Henry Rollins (with Mary Abler)

…and with Tina Coleman

ACLU booth staff

Tech Publisher

Tim O’Reilly (O’Reilly Media)

…and all sorts of good people

…and *you* next! Right!? Opportunities….

Volunteer = free badge! + contacts SXSW Panel Liaison Program: Help Us Improve the Event! 2009 marked the introduction of the Interactive Panel Liaison (IPL) program, … If you are very detail-oriented, anticipate having significant free time in the first three months of 2010, and would like to see SXSW programming continue to improve... then you might be a good candidate to be an IPL in 2010. Want more information? Then e-mail us ASAP and we'll fill you in on all the details.

now = Interactive Speaker Assistant (ISA) isa@sxsw.com

Want to help?

• Ringmeister

• Logistics Team

• Marketing & Branding Team

• Budget and Fundraising

• Volunteer Coordination

• SXSW site impact team

Resources

• Official SXSW YouTube and Soundcloud Channels

• Denver Post Article

• Lib*interactive websites, twitter, etc

• Info Today Article

• Blog Links (John, Henry’s, Mine)

• Vlog Links (Jess)

Online Presence

Website: http://www.lib-interactive.com/ Facebook: https://www.facebook.com/groups/libinteractive/

https://www.youtube.com/user/sxsw

https://soundcloud.com/officialsxsw

Denver Post Article

http://www.denverpost.com/business/ci_27724651/rethink-library-next-gen-becomes-resource-tech-entrepreneurs

Info Today Article

• http://www.infotoday.com/it/may15/Scardilli--What-Librarians-Can-Learn-From-SXSW.shtml

Blogs

• http://www.carsonblock.com/blog/

• http://everylibrary.org/author/admin/

• https://www.tsl.texas.gov/ld/librarydevelopments/?p=18171

Vlog: Underage at SXSW

• https://www.youtube.com/watch?v=pXXeQrniw-M

Questions?

@CarsonBlock

www.carsonblock.com