Libraries: Staying relevant in the Online Era

Download Libraries: Staying relevant in the Online Era

Post on 28-Jan-2015

107 views

Category:

Technology

0 download

Embed Size (px)

DESCRIPTION

MytalktotheCaliforniaLibrary Assoc.

TRANSCRIPT

<ul><li> 1. Staying RelevantIn the Online Age Shel Israel [email_address] http://globalneighbourhoods.net</li></ul> <p> 2. US Libraries Alive &amp; Well </p> <ul><li>5x Amazon customers </li></ul> <ul><li>$14b spent. More than running shoes </li></ul> <ul><li>1 in 7 people in US have library cards </li></ul> <ul><li>Passion about libraries </li></ul> <ul><li>But theres a cloud</li></ul> <p> 3. The Internet Cloud </p> <ul><li>Hovering over institutions </li></ul> <ul><li><ul><li><ul><li>Traditional media </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>Government </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>Education </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>Authority </li></ul></li></ul></li></ul> <ul><li><ul><li><ul><li>Libraries </li></ul></li></ul></li></ul> <ul><li>Choice: change or be irrelevant </li></ul> <p> 4. Issues Facing Libraries</p> <ul><li>Youth disengaging</li></ul> <ul><li>Misc. search easier than Dewey </li></ul> <ul><li>Talented librarians leaving </li></ul> <ul><li>Jurassic Park syndrome </li></ul> <ul><li>Book scans </li></ul> <ul><li>YouTube 125. NYT1 </li></ul> <p> 5. The Internet </p> <ul><li>Is an infinite repository </li></ul> <ul><li>Can extend every library bookshelf </li></ul> <ul><li>You share knowledge &amp; thought </li></ul> <ul><li>Is very Inexpensive</li></ul> <ul><li>Removes brick &amp; mortar barriers </li></ul> <p> 6. What is social media? </p> <ul><li>An online space for conversations </li></ul> <ul><li>2 guys at backyard fence </li></ul> <ul><li>About conversations, not tech</li></ul> <ul><li>2 yrs from blogs to warehouse </li></ul> <ul><li>SAP Survey: youth driving change </li></ul> <p> 7. A few blog stats </p> <ul><li>12m US adult bloggers.60m readers </li></ul> <ul><li>150m American web users </li></ul> <ul><li>89% of businesses see blog importance rising</li></ul> <ul><li>6-12% of USblog s.</li></ul> <ul><li>Over 1.4 million posts daily</li></ul> <ul><li>22 of 100 top websitesare blogs </li></ul> <ul><li>37%began reading blogs in 05 &amp; 06 </li></ul> <ul><li>Blog readers average23 hours weekly </li></ul> <p> 8. The Online Generation</p> <ul><li>Freshmen younger than the Web </li></ul> <ul><li>Online more than on TV</li></ul> <ul><li>Peer influence rules </li></ul> <ul><li>Teflon resistance to authority, marketing </li></ul> <ul><li>Lifetime habits forming now </li></ul> <p> 9. Why Libraries are Still Vital</p> <ul><li>Nothing beats face-to-face </li></ul> <ul><li>Human guides v. Google bars </li></ul> <ul><li>Computers lack common sense </li></ul> <ul><li>Communities need a commons </li></ul> <ul><li>Access for left out people </li></ul> <ul><li>Change needed soon </li></ul> <p> 10. To Engage the Online Generation</p> <ul><li>Join their conversations </li></ul> <ul><li>Use SM to keep locals current </li></ul> <ul><li>Become expert resources on tools </li></ul> <ul><li>Curate infinite bookshelves</li></ul> <p> 11. Libraries of the Future </p> <ul><li>Community Livingrooms </li></ul> <ul><li>Internet keyholes </li></ul> <ul><li>Multimedia </li></ul> <ul><li>Book-form agnostic </li></ul> <p> 12. Case Studies</p> <ul><li>CSLibraryhttp:// cglibrary.org/polarisCasa Grandes Colo librarian. Twitters to engage in community conversations. 30% uptick in traffic, mostly young </li></ul> <ul><li>LO-Fi Librarianhttp://www.lo-fi-librarian.co.uk(UK Law Librarian): Blogs, follows users on Facebook not to look cool, but to deliver services, communicate with/users and raise her library's profile </li></ul> <p> 13. More Case Studies </p> <ul><li>YALSA (Young Adult Librarian Services Association ( http:// www.youtube.com/watch?v =YCFHhfoj788has a blog, follows tags for social networking posts, has a podcast, Twitters (@yalsa), and posts bookmarks at del.icio.ushttp:// del.icio.us/yalsa . Recently held panel talk on Second Life</li></ul> <ul><li>The American Library Association lists their social networking tools on a wikihttp://wikis.ala.org/readwriteconnect/index.php/Main_Page </li></ul> <ul><li>Hennepin City (MN) Public Library,http://www.hclib.org/extranet uses blogging, podcasting, &amp; MySpace accounts. They have a web-based catalog so patrons can add book reviews Amazon style. Users can search their catalog directly from Facebook. </li></ul> <p> 14. Social Media Can </p> <ul><li>Let friends share what theyre reading </li></ul> <ul><li>Let readers review books for each other </li></ul> <ul><li>Let community tell library what it wants </li></ul> <ul><li>Help libraries stay relevant </li></ul> <p> 15. Bloggings Power </p> <ul><li>Tagging </li></ul> <ul><li>Listen &amp; respond </li></ul> <ul><li>RSS so people keep current </li></ul> <ul><li>Link to conversations </li></ul> <ul><li>Twitter, mobile &amp; microformats </li></ul> <p> 16. A global network of librarians </p> <ul><li>Metcalfes Law </li></ul> <ul><li>Meet others like yourself </li></ul> <ul><li>Share you passion &amp; authority </li></ul> <ul><li>Learn about innovations elsewhere </li></ul> <ul><li>Collaborate to solve problems </li></ul> <p> 17. Special Thanks </p> <ul><li>To the 40 people who helped me on my blog &amp; Facebook</li></ul> <ul><li>Ivan Chew, Rambling Librarian Singaporehttp://ramblinglibrarian.blogspot.com/2007/10/what-i-would-tell-librarians.html </li></ul> <ul><li>Lo-Fi Librarianwww.lo-fi-librarian.co.uk </li></ul> <ul><li>Shawn Lea Everything and Nothing Blog</li></ul> <ul><li>Rohit BhargavaInfluential Marketing Blog</li></ul> <ul><li>Randi Mason, MLS, PRSA </li></ul> <ul><li>Connie Bensonhttp://conniebensen.com </li></ul> <ul><li>JustinThorp,http://drinkingoatmealstout.com </li></ul>