Libraries: Staying relevant in the Online Era

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  • 1. Staying RelevantIn the Online Age Shel Israel [email_address] http://globalneighbourhoods.net

2. US Libraries Alive & Well

  • 5x Amazon customers
  • $14b spent. More than running shoes
  • 1 in 7 people in US have library cards
  • Passion about libraries
  • But theres a cloud

3. The Internet Cloud

  • Hovering over institutions
      • Traditional media
      • Government
      • Education
      • Authority
      • Libraries
  • Choice: change or be irrelevant

4. Issues Facing Libraries

  • Youth disengaging
  • Misc. search easier than Dewey
  • Talented librarians leaving
  • Jurassic Park syndrome
  • Book scans
  • YouTube 125. NYT1

5. The Internet

  • Is an infinite repository
  • Can extend every library bookshelf
  • You share knowledge & thought
  • Is very Inexpensive
  • Removes brick & mortar barriers

6. What is social media?

  • An online space for conversations
  • 2 guys at backyard fence
  • About conversations, not tech
  • 2 yrs from blogs to warehouse
  • SAP Survey: youth driving change

7. A few blog stats

  • 12m US adult bloggers.60m readers
  • 150m American web users
  • 89% of businesses see blog importance rising
  • 6-12% of USblog s.
  • Over 1.4 million posts daily
  • 22 of 100 top websitesare blogs
  • 37%began reading blogs in 05 & 06
  • Blog readers average23 hours weekly

8. The Online Generation

  • Freshmen younger than the Web
  • Online more than on TV
  • Peer influence rules
  • Teflon resistance to authority, marketing
  • Lifetime habits forming now

9. Why Libraries are Still Vital

  • Nothing beats face-to-face
  • Human guides v. Google bars
  • Computers lack common sense
  • Communities need a commons
  • Access for left out people
  • Change needed soon

10. To Engage the Online Generation

  • Join their conversations
  • Use SM to keep locals current
  • Become expert resources on tools
  • Curate infinite bookshelves

11. Libraries of the Future

  • Community Livingrooms
  • Internet keyholes
  • Multimedia
  • Book-form agnostic

12. Case Studies

  • CSLibraryhttp:// cglibrary.org/polarisCasa Grandes Colo librarian. Twitters to engage in community conversations. 30% uptick in traffic, mostly young
  • LO-Fi Librarianhttp://www.lo-fi-librarian.co.uk(UK Law Librarian): Blogs, follows users on Facebook not to look cool, but to deliver services, communicate with/users and raise her library's profile

13. More Case Studies

  • YALSA (Young Adult Librarian Services Association ( http:// www.youtube.com/watch?v =YCFHhfoj788has a blog, follows tags for social networking posts, has a podcast, Twitters (@yalsa), and posts bookmarks at del.icio.ushttp:// del.icio.us/yalsa . Recently held panel talk on Second Life
  • The American Library Association lists their social networking tools on a wikihttp://wikis.ala.org/readwriteconnect/index.php/Main_Page
  • Hennepin City (MN) Public Library,http://www.hclib.org/extranet uses blogging, podcasting, & MySpace accounts. They have a web-based catalog so patrons can add book reviews Amazon style. Users can search their catalog directly from Facebook.

14. Social Media Can

  • Let friends share what theyre reading
  • Let readers review books for each other
  • Let community tell library what it wants
  • Help libraries stay relevant

15. Bloggings Power

  • Tagging
  • Listen & respond
  • RSS so people keep current
  • Link to conversations
  • Twitter, mobile & microformats

16. A global network of librarians

  • Metcalfes Law
  • Meet others like yourself
  • Share you passion & authority
  • Learn about innovations elsewhere
  • Collaborate to solve problems

17. Special Thanks

  • To the 40 people who helped me on my blog & Facebook
  • Ivan Chew, Rambling Librarian Singaporehttp://ramblinglibrarian.blogspot.com/2007/10/what-i-would-tell-librarians.html
  • Lo-Fi Librarianwww.lo-fi-librarian.co.uk
  • Shawn Lea Everything and Nothing Blog
  • Rohit BhargavaInfluential Marketing Blog
  • Randi Mason, MLS, PRSA
  • Connie Bensonhttp://conniebensen.com
  • JustinThorp,http://drinkingoatmealstout.com