Library 2.0Delivering Twice the Value

del.icio.usLibrary ToolbarScreencasting

Kelli StaleyLansing Public Library

May 4, 2007

The Future"We've figured out the hardware issues, and I

don't anticipate we're going to face any major, unforeseen challenges in this area over the next decade (more cell phones, more smart phones, more wireless, faster computers, we get it). The key is no longer the hardware, but the software, and in particular, what people do

with the software." --Jenny Levine 

[source: Web 2.0 & Libraries: Best Practices for Social Software by Michael Stephens (2006), page 11]

Internet Research

• Fully 87% of online users have at one time used the internet to carry out research on a scientific topic or concept and 40 million adults use the internet as their primary source of news and information about science.

[source: Pew Internet]

Social Networks• The internet helps maintain people's

social networks, and connects them to members of their social network when they need help. 60 million Americans have turned to the internet for help with major life decisions.

[source: Pew Internet]

Tagging

• 28% of internet users have tagged or categorized content online such as photos, news stories or blog posts.

• On a typical day online, 7% of internet users say they tag or categorize online content.

[source: Pew Internet]

The Modern User

“The emerging modern user needs the experience of the Web, and not just content, to learn and succeed.”

--Stephen Abram, SirsiDynix vice president of Innovation

How can we more effectively meet the needs of those users?

• Social Bookmarking• Library Toolbar• Screencasts

Social Bookmarking&

Tagging

Social Bookmarking

• Allows users to save websites to a single site

• Addition of multiple ‘tags’ to describe the site

• Popular social bookmarking site: http://del.icio.us

• Allows sharing of bookmarked sites

Tags• A single item or

website can be described in various keywords or ‘tags’

• Tags allow items to be classified in multiple categories

• Appeal to various ways of thinking

CC Photo from cambodia4kidsorg

Web Browser Bookmarks

• Accessible from a single computer• Assign to a single folder• Not easily shared with others• Closed system

Social Bookmarks

• Accessible from any computer• Assign to multiple categories via

tags• Easily shared with others• Transparent, open system

Advantages for Staff

• Portability • Increase sharing with colleagues• Reduce duplication of work• All staff can tag sites• Reduce lag time before new

quality links are posted to library website

Advantages for Our Users

• Library can share trusted, reliable sites

• Tags allow for multiple categories in ‘plain language’

• RSS feed for updates to all bookmarks, or only specific categories

• Saves user time

Tag Cloud• Tags can be

displayed as a ‘tag cloud.’

• Larger, bolder tags indicate a larger number of websites with the tag

• Users simply click on a tag to view site list

Related Tags

• Related tags allow users to refine their topic or find other relevant information

Students & Teachers• Students of all ages

could use the library’s social bookmark site as a source of safe, reliable sites for homework and research.

• Teachers collaborating with the library would provide related links for current assignments

Seniors• Peace of mind,

knowing they are using quality sites for health and other research needs

• Links to harder to find social service resources all in one place

• Assists users who are unsure of which ‘keywords’ to use

Teens• Save time

otherwise spent using search engines

• Links from various tags back to useful subscription databases

• Collaborate on group assignments

Community Professionals

• Collaborate with colleagues

• Trusted local professionals could recommend sites to the library in areas of medicine, law, and local issues

Library Staff• Supplement

traditional pathfinders and bibliographies with bookmarked sites

• Apply plain language while tagging to increase usability of resources

Hardware / Software

• Computer• Internet Access• del.icio.us

account

Getting Started

• Set up account at del.icio.us

• Tagging standards

• Install browser buttons for easy use

• Train staff

Phase Two

• Tag, tag, tag!• Publicize!

– Library toolbar– Blog – Website– Public terminals– Printed materials

Current Implementations• Illinois

– La Grange Park PL– Lansing PL– Thomas Ford

Memorial Library

• Alaska– Seldovia PL

• California– San Mateo PL

• Hawaii– Maui Community

College

Cost

• del.icio.us– Buttons for easy

tagging in IE and Firefox

– Built in RSS functionality

$0.00

Library Toolbar

Library Toolbar

Library Toolbar

Library Toolbar

1 2 3

Library Toolbar

Why a Toolbar?

• Fewer people visit library websites to begin their searches

• Constant presence in user’s internet experience

• Patrons are familiar with the format of browser toolbars

Advantages

• Branded with Library Logo• Search box for Catalog• Options to imbed RSS feeds• Automatically updates

Hardware

• Computer• Internet Access• Conduit.com

account

Getting Started

• Conduit.com wizard

• Upload your logo• Add your search

for the catalog following the easy instructions

Conduit options

Conduit Wizardhttp://www.conduit.com/wizard

Phase Two

• Publicize!– Blog – Website– Public terminals– Printed materials

Cost

• Conduit.com– Wizard to create

toolbar– Web page to

host & allow downloads

– IE and Firefox $0.00

Current Implementations

• Lansing Public Library– 145 installations

• Examples of 31 others on LibSuccess Wiki under ‘library toolbars’

Screencasts

Screencasts“A screencast is a digital recording of

computer screen output, also known as a video screen capture, often containing audio narration.”

[source: Wikipedia.com]

Excellent tool for training

both staff and

public

Screencasts• 24/7 Availability• Demonstrate

– Online Databases– Library Catalog– Sign-up for RSS feeds– Sign-up for E-mail

notices

• Play in users’ browser

• Help on demand, especially for remote users

Training

Staff• Demonstrate all ILS and cataloging functions• IT troubleshooting• Provides consistent training - all staff taught in exactly the same way• Training done at student’s pace - can pause, fast

forward, rewind• All content stored on website - accessible 24/7

Training

Patron• Demonstrate:

• How to search the catalog• How to place a request• How to renew a book online• How to effectively search the databases• And much more

• All content stored on website, no staff required to demonstrate - accessible 24/7

Advantages

• Portable• Training on Demand• Consistent• Replay as Needed

Hardware / Software• Computer• Internet Access• Microphone• Screen Capture

Software– Wink– Camtasia

• Server space to host screencasts

Optional Hardware

• Griffin iMic external sound card– Hear the difference

Screencast demo

Screencasts-wink

Screencasts-camtasia

Getting Started

• Choose software• Write a script• Record tutorial• Upload to server

Phase Two

• Publicize!– Imbed into Library

catalog?– Blog – Website– Public terminals– Printed materials

Lpl catalog

Created with…

Camtasia Studio by TechSmith

• Easy to use• Affordable• Excellent editing functionality

But…

I HATE my voice!

Barbara Walters

has a speech impediment, but she makes more than $18 million a year, in part, with her voice.

http://www.sbaa-communities.org/yaa/archives/Barbara%20gray.jpg

Rudy Giuliani

has a lisp, yet he is paid more than $100,000 for an hour’s worth of work to give a speech.

[http://ezinearticles.com/?I-Hate-My-Voice!&id=225633]

http://www.ovaloffice2008.com/giuliani.jpg

Cost

• Wink $0• Camtasia

– (30 day free trial)

– $299 single-user

• Microphone $12• Griffin iMic $40• iTunes $0

$52.00-$351.00

Current Implementations

• Academic Libraries

• Public Libraries– Lansing PL– Calgary PL– Orange County

Library System (Orlando, FL)

Trendsetters

• Library Success: A Best Practices Wiki– http://www.libsuccess.org

Add your library’s story!

Learn More

• SirsiDynix Institute– http://www.sirsidynixinstitute.com– Free seminars for customers of any ILS– Check the archives for past presentations

• Podcasting (new presentation coming June 5)• Screencasting• Web 2.0• …and MORE!

Thank you!

Websites are bookmarked at:http://del.icio.us/kellistaleyPresentation online at:http://www.kellistaley.com

kstaley@lansing.lib.il.us

©2007 Kelli Staley