library marketing presentation
TRANSCRIPT
ELEMENTS OF EFFECTIVE VISUAL MERCHANDISING
Balance: Asymmetrical rather than symmetrical balance with the display.
Size of Objects: Place the largest object into display first.
Colour: Helps set mood and feelings.
Focal Point: Where product and props/signage and background come together.
Lighting: Should accent focal point, if possible.
Simplicity: Less is more, so know when to stop and don't add too many items.
THE RULE OF THREE
In creating displays, most visual merchandisers will often refer to the rule of three, which
means that when creating a display, try to work in sets of three. This means that based on
how you’re arranging your products, you’ll want to have three of them side by side, instead
of just one. For example, if you were arranging things by height, you’d have items that were
short, medium, and tall.
The reason behind this thinking is that our eyes are most likely to keep moving and looking
around when we’re looking at something asymmetrical, because when we see something
symmetrical or balanced they stop dead in their tracks.
This also alludes to the "Pyramid Principle," where if you have one item at the top, and all
other items “one step down”, it forces the eye to look at the focal point and then work its
way down.
http://www.shopify.com/blog/13955461-visual-merchandising-101-how-
to-create-store-designs-with-high-converting-displays
FURTHER INFORMATION AND INSPIRATIONBlogs
http://mashable.com/search/?t=stories&q=marketinghttp://themwordblog.blo
gspot.co.uk
http://www.librarymarketingtoolkit.com
https://alisonwallbutton.wordpress.com
https://mrlibrarydude.wordpress.com/category/marketing/
https://uk.pinterest.com/ksmurphy/school-library-displays/
https://www.pinterest.com/sotomorrow/library-bulletin-boards-displays/
Videos
Edinburgh University – https://www.youtube.com/watch?v=c5dHUVQ2T6Q
Cambridge University - https://www.youtube.com/watch?v=3hjzNNvaELA
Library Ireland - https://www.youtube.com/watch?v=WWiALTHIJLo