Wade College Library

Welcome to

Merchandising Marketing Management

DISCOVER. CONNECT. CREATE.

"Good marketers seeconsumers as completehuman beings with all thedimensions real peoplehave”- Jonah Sachs

• PRINCIPLES OF MANAGEMENT:MGMT9, 9th Edition by Williams • PRINCIPLES OF MARKETINGMKTG, 8th Edition by Lamb, Hair, and McDaniel • VISUAL BRANDING & STORE PLANNINGVisual Merchandising & Display, 6th Edition by Pegler • HUMAN RESOURCE MANAGEMENTHR, 3rd Edition by Denisi & Griffin • PRODUCT DEVELOPMENTBeyond Design: The Synergy of Apparel Product Development, 3rd Edition, by Keiser &Garner

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Library & Text Books

Periodicals & Journals

• TREND FORECASTINGFashion Forecasting, 3rd Edition by Brannon • BUSINESS PRINCIPLESBUSN by Kelly + Williams Cengage • BRANDINGBrand Aid by Van Auken & the American Marketing Association for Branding

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eBOOKS

• Academy of Management Journal• Advertising Age• Bloomberg Businessweek• Boutique Design• Brand Packaging• California Apparel News• Dallas Business Journal• Entrepeneur• Forbes• Fortune• Journal of Marketing• Journal of Retailing

• Marketing News• New York Times• Retail Merchandiser• Stores• Time• VMSD (Visual Merchandising & StoreDesign)• WWD

• Visual Merchandising : Window and In-Store Displays for Retail by Tony Morgan

• Creating a Brand Identity: A Guide for Designers by Catharine Slade-Brooking

• Introducing Management in a Global Context by Robert MacIntosh and Kevin D O'Gorman

OUR DATABASES

• Access to over 250 trend forecastersand data scientists. They help 6,500businesses stay relevant and find theirnext growth opportunities in all aspectsof global creative industries.

WGSN

• A database of practical guides,templates, forms, sample businessplans, and tips from successfulentrepreneurs.

• Find, download, read over 45,000relevant eBooks. • Search, highlight and take notes within eBooks

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EBRARY

ENTREPRENEURSHIP

• Stay on top of current news,announcements, topics, trends and eventsin the realm of Fashion, Beauty, Business,Runways, Accessories

WWD

Visiting the LibraryLocated at 1950 North Stemmons Freeway, Suite 4080, LB 562Dallas, TX, 75207

HOURS OF OPERATION Monday 8:00 am - 8:00 pmTuesday 8:00 am - 8:00 pmWednesday 8:00 am - 8:00 pmThursday 8:00 am - 8:00 pmFriday 9:00 am - 1:00 pmSaturday/Sunday Closed

CONTACT US April Luyckx - Director of LearningResources aluyckx@wadecollege.edulibrary@wadecollege.edu

CONTACT US Kim Parker - Director ofInstitutional Support kparker@wadecolleg.edu

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Contact us

214 637 3530library@wadecollege.edu