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licensing show june 2015

Source: Nielsen and Sesame Street Multiplatform Study Wave 5, June 2014; 2014 Sesame Brand Deck Survey, Moms of a child 0-5.

Source: 2015 Sesame Brand Deck Survey . Moms of a child 0-5. “What is your opinion of the following children’s TV shows?". % of “one of my favorites”. Nielsen. 1Q15 (12/29/14-3/29/15). F18-49 with a child under 6. Combination of Sesame Street

30M and 60M version.

Source: 2015 Sesame Brand Deck Survey . Moms of a child 0-5. “Which type of licensed character products do you intend to purchase for your child or as a gift in the next 12 months?".

Source: 2015 Sesame Brand Deck Survey . Moms of a child 0-5. “Please indicate how well each of the following attributes below describe the program“.

• Sesame Street had the 2nd largest audience among all PBS Kids shows this Winter!

• Our new 30-minute afternoon episode has

helped to grow our unique audience by 27%!

• Plus, the 60-minute episode ranked 9th in

February with a 2.95 rating among kids 2-5 –

our highest ranking in 10 years!

Source: Nielsen 12/29/14-3/29/15. K2-5 combined cume of Sesame Street 60-minute and 30-minute versions, M-F 6a-6p PBS Kids programs only; Nielsen Media

Research. 1Q15 (12/29/15-3/29/1) P2+ combined cume of Sesame Street 60-minute and 30-minute versions vs. Sesame Street 60-minute version; Nielsen. K2-5

Live+7 AA%. Feb 2015 (1/26/15-2/22/15). M-F 6a-6p programs only (excluding less than 5 t/c, specials and shorts)

• The Cookie Thief special on PBS was a huge success! • #3 preschool TV program during it’s President’s Day

week run! • Unprecedented paid media campaign, including

promotional support on broadcast, print, digital, mobile, and social.

Nielsen. K2-5 Live+7 AA%. Feb 2015 (1/26/15-2/22/15). M-F 6a-6p programs only (excluding less than 5 t/c, specials and shorts)

Season Premiere: Nov. 2015

consumer products

Source: Sesame Street Multiplatform Study 2014. Kids 0-8

Source: YouTube

Elmo Loves ABCs for iPad • Consistently in the top 5 for downloads in the Family Games

category and #2 in Educational Games

Elmo Calls iOS • Consistently in the top 15 for downloads and in the top 10

for revenue in the Educational Games category

Monster at the End of This Book • Consistently in the top 20 for downloads in the

iPad Books category

Sesame Street Go • Over 200K downloads in the first 90 days • Top ranked app for downloads in the Kids and Education

categories for the first weeks after launch

Source: App Figures, May 2014 - Apr 2015

Source: Google Analytics, Jan-Mar 2015

Already a top-rated show in the UK and Australia, and there’s more to come!

• The Furchester is a favorite among kids in the UK aged 0-7 and a top-ranked show among moms

• The April premiere in Australia saw a 46% share with kids 0-4

• And we’re coming soon to NRK Norway, BBC Worldwide in Africa, Poland, Univision US, NDR Germany, NTR Netherlands, and SVT Sweden

And you can catch us on YouTube, too!

.

• 16.5 million views to date!

Eurodata TV Worldwide/Barb K4-6/ Nielsen Regional Audience Measurement K0-4. Sesame Street MultiCountry Reach Study.

UK segment. K0-7. February 2015. Base = all kids in the UK who watch video content at least 30 minutes per day.

b is for buzz

Source: 2014 DKC/Sesame Workshop Coverage report

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product news

Over 150 responses for all-day fun interaction with Elmo!

• Elmo knows when you pick him up, hold his hand, give him a kiss, or clap his hands together

• Elmo laughs when you tickle him, and sings you a lullaby when it’s time for sleep

• And much, much more!

Features 8 motion-based games & activities that get your little one playing all day!

• Freeze Dance

• Red Light Green Light

• Elmo Says

• Hop and Count

• Pat-a-Cake

• Color Guessing

• Animal Sounds

• What’s Up in the Sky

TV

Advertised!

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product news Large Huggable Plush Bath Time Toys

Elmo’s On the Go Letters On the Go Friends

product news

toys & games

• Little Kids introduced bubble line for Spring 2015; Bubblin’ Blast Elmo received 2015 TDmonthly Magazine Top Toy award

• Playhut launching play-tent Fall 2015

• Verdes launching Elmo Furry Foam Floor Puzzle for 2015

• Gund expands plush offerings in gift market

• Cardinal adds foil puzzles to line-up for 2015

New

New

product news

• Sesame Street Infant/Toddler Apparel/Sleepwear is strong across all channels of retail

• Walmart: Top selling Pajamas/Apparel; strong selling of Cold Weather accessories in 2014; strong presence with socks on replenishment

• Target: Pajamas on order through 2015; new placement with Boys T-shirt for BTS 2015; top-selling Backpack with replenishment and a new Lunch Bag for 2015

• Kmart: Apparel/Sleepwear support; top-selling Socks and Cold Weather Hat/Gloves set in 2014 with renewed placement for 2015

• Payless ShoeSource: premier licensed brand with top-selling Elmo, Cookie and Abby Cadabby shoes

• Toys R Us: Multi-category support

• New lines in 2015: Newborn Apparel and Toddler Swimwear from Bentex, Infant/Toddler Outerwear from Mag Brands , Newborn/Infant/Toddler footwear from SG Footwear

• Tees and Onesies at Zulily, Amazon, Nordstrom, Children’s Place and more

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product news

• #1 manual toothbrush with Crest for 3 consecutive years

• New Simply Saline line and extended infant Naturals line with Church & Dwight

• Design refresh with the Village Company, making bath time more fun than ever before

• Developing extended infant care products at Value with Blue Cross

• Growth of frozen & snacks Earth’s Best product line at Target

• Design refresh for frozen line

HBA

food

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product news

• Top-performing party pattern at Party City

• #1 preschool brand for licensed greeting cards

• New line of digital invitations on Punchbowl.com launched for Holiday 2014

• Strong selling bibs at all Mass retailers with Hamco

• Continued success with clip strip impulse items with Evriholder

• New lines of tableware with Zak Designs and ceramic banks with FAB Starpoint

• Online success with toddler and juvenile bedding with Crown Crafts and The Northwest Company

party

home and beyond

• Strong seasonal program with category leaders such as Disguise, PTI, Product Works & Kurt Adler

product news seasonal infant & toddler

other exciting news

collectibles

• Farallon Brands introducing pacifier & bottle tethers • Ginsey potty seat is the #1 selling soft potty seat at Walmart • Munchkin adding value cup and sculpted character cups • Kolcraft Elmo Floor Potty winner of 2015 Moms’ Picks Award

New

• Wave 1 of Funko Collectible figures launched May 2015 • Flocked 6” Snuffy & Flocked Cookie Monster launching

exclusively at 2015 San Diego Comic Con and 2015 New York Comic Con respectively

• Launched Super Grover at 2014 New York Comic Con & sold out

New New • Sakar launching consumer electronics line Summer 2015

• Spin Master has top selling Elmo Comfy Chair at TRU while the foam furniture line has continued placement through 2015

• Fetch 4 Pets had a well-received launch for Spring 2015 line of pet toys at PetSmart

product news

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• Continuous placement in ALL brick ‘n mortar and on-line retailers

• 6 New Releases on average a year • Potty Time continues to be the #1 catalog selling Sesame DVD

since 2006! • Elmo’s World DVDs still a major retail success story • Major cross promotional tie-ins at retail for the DVD Play All

Day with Elmo and the Hasbro fall major toy release, “Play All Day Elmo”

• Elmo the Musical was #1 New Release of 2014 • June New Release: Count on Elmo

#2 Pre-school DVD brand in 2014 (beating Dora, Sofia, and Paw Patrol!)

publishing news

Just One You! Off To School! Let’s Cook! Elmo’s ABC Song

New in Print!

New in

Digital!

Elmo’s Loves You!

Coming Soon!

Comic Books

hardcover storybooks family cookbook 8 x 8 storybooks

2015 Appy Award for Best Book App

print & ebook

product news

Sesame Street Live visits 175 cities in US & Canada

Presence in over 9 theme parks with over 40 million

visitors worldwide!

35th Birthday Celebration 2015

family entertainment

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sesame around the world: peter alexander (australia)

Puma

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sesame around the world: puma (worldwide)

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sesame around the world: bathing ape (worldwide)

sesame around the world: shhh … coming soon!

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