licensing: trends and new challenges - eth z · 2016-10-24 · 2. server: windows server, sql...

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Overview over the most important trends concerning the use of software products at ETH Zurich

Ralph Curschmann

Licensing:Trends and new Challenges

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1. Review of previous lectures about the subject1. General Licensing Rules (Spring 2014)2. Microsoft Licensing (Fall/Winter 2015/2016)

2. Market Trends1. Vendor threat scenarios: Neurosis or cash cow? 2. More complex licensing rules3. New technologies and usage types vs. contracts and laws

3. Evolution of Product Use at ETH1. Supply source: IT Shop succeeds IDES2. Requirement: Anytime, Anywhere, Easy-to-go3. Usage of ETH software in projects with third-party involvement4. Usage Scope ETH Zurich5. Misuse

4. SAM Evolution at ETH1. SAM in general (Software Asset Management)2. Ideas/concepts by ITS(and others)3. ...and why does it concern YOU?!?

5. Outlook

Ralph Curschmann

Content

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1 Review

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1. Procuring and obtaining software2. What is a license?3. Which basic rules need to be observed?4. Role allocation/responsibilities5. What is SAM (Software Asset Management)?

Ralph Curschmann

1 Review1.1 General Licensing Rules (Spring 2014)

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1. Underlying Contracts1. Microsoft Campus2. Microsoft Select Plus3. Microsoft Premiere Support4. Microsoft Imagine (formerly DreamSpark)

2. General Procurement Sources3. Software Assurance4. Product Usage and Licensing in Detail

1. Windows (Clients), Office, Visual Studio2. Server: Windows Server, SQL Server, Exchange, SharePoint, Lync3. VDI/RDS/AppV

5. Product Activation6. Office 365 vs. Office on Premise7. Home Use/BYOD8. Typical Licensing Traps

Ralph Curschmann

1 Review1.2 Microsoft Licensing (Fall 2015)


2 Market Trends

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Pretense: Enforcement of (complex) licensing rules

Background: Market saturation, low-hanging fruit

Threat: «Audit»

Over 60% of revenue from audits

Conclusion:Increase compliance efforts to minimize risk

Ralph Curschmann

2 Market Trends2.1 Vendor Threat Scenarios

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Product, release, language, os?Who uses? Who or what has access?For what, usage purpose?Used where? (geography, time zone, locality etc.)On which devices?Usage type: On premise, virtual, cloud?Who is involved?Who benefits?Used when?etc.

Ralph Curschmann

2 Market Trends2.2 More Complex Licensing Rules

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Dynamic:Technologies- On premise vs. cloud- Devices- Internet of Things

Usage Types- Anytime, anywhere, easy to use- Data privacy issues- Cooperation/internationalisaton- Security requirements

Ralph Curschmann

2 Market Trends2.3 New Technologies & Usage Types

Static:Contracts & Laws- Contract terms- National & internat. laws- Internal regulations- Organisation/processes


3 Evolution of Product Use at ETH


3 Evolution of Product Use at ETH3.1 Supply Source: IT Shop suceeds IDES

1997 - 2016 2016 - ??

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Availability («always, everywhere and instantly»)

Click and go...

Data privacy issues

Ralph Curschmann

3 Evolution of Product Use at ETH3.2 Requirement: Anytime, Anywhere, Easy-to-go

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- Projects with external partners(other schools, industry, private etc.)

- KTI projects- Benefiting third parties- Etc.

Most software license contracts do NOT cover such use, additional agreements are required!

IT Services will help you find a solution.

Ralph Curschmann

3 Evolution of Product Use at ETH3.3 Usage of ETH Software in Projects with third Parties

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There are organisations in and around research and teaching programs that seem to belong to ETH Zurich but may have a different legal status.

Example ASVZ:Independent association that is legally a part of ETH Zurich and UniZurich but the staff is not employed at ETH Zurich.

Question: May ASVZ staff use ETH‘s «MS Office» licenses?

Ralph Curschmann

3 Evolution of Product Use at ETH3.4 Usage Scope ETH Zurich

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There were cases of misuse. Often cases of misuse are discovered by the licensor. Misuse cases that are brought to our attention will be investigated.

Cooperation between decentral organizations, IT Services and SGU is essential.

Risk:Loss of reputation Financial claims

Ralph Curschmann

3 Evolution of Product Use at ETH3.5 Misuse


4 SAM Evolution at ETH


4 SAM Evolution at ETH 4.1 SAM in General (Software Asset Management)

Compliance

CostTransparency


4 SAM Evolution at ETH 4.1 SAM in general (Software Asset Management)

- Governance- Create rules- Communicate rules- Enforce rules and follow up

- Optimize processes & organisation- Life cycle- Extraordinary circumstances (e.g. audits, misuse)

- Information/prevention- Involve all stakeholders!


4 SAM Evolution at ETH 4.2 Ideas/concepts/projects by ITS

§ Awareness§ License consulting/IT Shop/procurement§ Networking/cooperation§ Precautionary measures (freshmen, ETH Transfer)§ SAM concept

§ Governance: Harmonize/amend regulations§ Process optimization (life cycle, special processes)§ SAM in the organisation (e.g. «decentral license managers»)§ SAM tool project: Acceptance assessment


4 SAM Evolution at ETH 4.3 ...and why does it concern YOU?!?

SAM concerns everybody.

Only a common effort will be successful.

ETH‘s internal structures are anything but simple.

ETH culture: Cooperation instead of decrees


5 Outlook

§ Test SAM tool in decentral unit

§ Flesh out SAM concept, find focal points together

§ Make tangible proposals, get feedback

licensing: trends and new challenges - eth z · 2016-10-24 · 2. server: windows server, sql...

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