Lies, Damned Lies, and Pretty PicturesR O N V U T P A KD I

3 M A R C H 2 0 1 5

Once upon a time…

Two Books

Your Audience

The Experienced UX Manager

•Looking to fill a particular

role

•Expect more detail

The Inexperienced Manager• Knows should have UX, but not

the finer details of roles

• Job description may be that of a

UX Unicorn

• May have advisors

Both

•Want an idea of what you can do

•Are really busy

•Have many other duties / tasks

•Can’t interview everyone

• Looking for red flags

1-26-4-2

•1 Month

•26 Candidates

•4 Phone Screenings

•2 Onsite Interviews

Resumes

Lies

Tailor the Resume

Formats

SummaryAs a User Experience Designer with 10+ years of experience and a Master of

Human Computer Interaction (HCI) degree, I focus on enhancing user

satisfaction and working with teams to deliver products which exceed

stakeholder expectations. I have worked with clients in the Finance,

Healthcare, Travel, and Defense industries in Singapore, Germany, and the

United States. I enjoy building and leading small to medium sized, cross-

functional UX teams and supporting the sales team in business development by

identifying requirements and activities through potential client conversations.

Interaction Designer?Innovative Senior User Interaction Designer with an exceptional track record of

generating increased revenue through the delivery of custom, optimized systems that

significantly increase client productivity streamline processes and reduce costs.

Manages full lifecycle projects for major organizations, designing and delivering user

interface experiences and dynamic application simulations. Demonstrates established

expertise in Lean, Six Sigma, Kaizen and other best practice methodologies to guide

internal corporate and external client operational optimization efforts. Combines

technical expertise, leadership attributes and interpersonal skills to foster

organizational strengths ensuring technology initiatives promote corporate growth

Keywords

•Keyword scan

•Skills & Tools

• In Work Experience

Keywords in ModerationWhitmore Industries, Senior UX Designer August 2010-October 2015

• Collaboratively lead user research, concept testing, and usability testing by utilizing various methodologies, and a variety of user research methods to

develop an understanding of user needs.

• Conduct design validation sessions with users and stakeholders to reveal deep insights about user and business needs, technical constraints

• Use storyboards/narrative/wireframes/prototypes of varying fidelity to express how a product or service should behave to deliver capabilities in a way that

supports user needs, goals, and workflows

• Design product or service behavior that creates business value for customers and client, while meeting user needs

• Synthesize stakeholder and user feedback to determine how a design should be evolved and refined to better meet user, customer and business needs

• Facilitate user experience design collaborations with individuals and teams from other disciplines

• Participate in the businesswide discussions relative to the future direction of design and user experience

• Multitask and manage the design of solutions in a crossfunctional and global organization, in an Agile environment

• Drive the creation of high fidelity graphic design prototypes

• Develop project plans for UX projects, facilitate the discovery phase of projects

• Report on project status, issues, and risks. Identify and mitigate UX risks on projects

• Interface with UI implementation teams to ensure correct realization of UI prototypes.

Skills

•User research: ethnographic studies, usability tests, A/B testing

•Design: interaction design, persuasive design, style guide

creation

•Development: high fidelity prototypes, CSS creation

•Agile: Certified Product Owner, Certified Scrum Master

•Business: competitive analysis, business analysis, cost estimation

Tools

•Wireframes: Balsamiq Mockups, iRise, Axure RP

•Prototyping: Axure RP, iRise, HTML5/CSS

•Graphics: Illustrator, Photoshop

•Usability Testing: Morae, UserZoom

Work Experience

•Title / Role

•Company

•Month/Year – Month/Year

•Location

•Projects, activities, impacts

Work Experience?Whitmore Industries 2014-2014

• Collaboratively lead user research, concept testing, and usability testing by utilizing various methodologies, and a variety of user research methods to

develop an understanding of user needs.

• Conduct design validation sessions with users and stakeholders to reveal deep insights about user and business needs, technical constraints

• Use storyboards/narrative/wireframes/prototypes of varying fidelity to express how a product or service should behave to deliver capabilities in a way that

supports user needs, goals, and workflows

• Design product or service behavior that creates business value for customers and client, while meeting user needs

• Synthesize stakeholder and user feedback to determine how a design should be evolved and refined to better meet user, customer and business needs

• Facilitate user experience design collaborations with individuals and teams from other disciplines

• Participate in the businesswide discussions relative to the future direction of design and user experience

• Multitask and manage the design of solutions in a crossfunctional and global organization, in an Agile environment

• Drive the creation of high fidelity graphic design prototypes

• Develop project plans for UX projects, facilitate the discovery phase of projects

• Report on project status, issues, and risks. Identify and mitigate UX risks on projects

• Interface with UI implementation teams to ensure correct realization of UI prototypes.

Work Experience!Principal Interaction Design Consultant January 2014 – March 2014

Whitmore Industries

London, UK

• Consulted on an emergency redesign of the primary internal operations scheduling portal (WI-

Schedule) after previous vendor went bankrupt.

• Conducted ethnographic studies in 5 plants in the UK and Germany, created prototypes in Axure RP,

and conducted A/B testing on end users using UserZoom.

• After prototype testing, delivered CSS and style guide and answered for development team during

agile development sprints.

• New scheduling portal was ready for use 2 weeks early, saving $10k in manual scheduling costs.

Resume Red Flags?

•Mismatches

•Work history gaps

•Too many or too few companies

Resumes

•Summary

•Skills

•Tools

•Work Experience

LinkedIn Profiles

Consistency

Consistency Fails

RESUME

• UX Designer and Developer

• UX Designer

• Gaps

• Company A: Jan-Jun 2014

• Company B: Oct-Dec 2014

• 2 companies in 4 years

LINKEDIN

• Entrepreneur and Developer

• Project Manager

• Gaps

• Company A: Jan-Oct 2014

• Company B: Oct-Dec 2014

• 4 companies in 4 years

Profile Picture

•Hire a Professional

Photographer

Endorsements

Recommendations

Connections

LinkedIn Profiles

•Consistent with Resume

•Recommendations

•Connections

Portfolios

Tell stories

•What was the situation?

•Who did you work with?

•What did you do?

•How did you do it?

•What was the result?

No Story

Format

•Custom website

•Behance, Carbonmade, etc.

•PDF / PowerPoint

Red Flags

•No explanations

•No acknowledgements

•Poor match to position sought

Legal Issues

•Honor NDAs

•Get permission

•Anonymized Case Study

Portfolios

•Showcase the best work

•Projects tell a story

•Careful with sensitive projects

And now our story ends

Thank you

Credits• 1: www.heartspiritmind.com/wp-content/uploads/2011/10/pinocchio-e1385824209489.jpg

• 3: kurtbubna.com/wp-content/uploads/2014/06/Angry-Driver.jpg

• 4: Amazon

• 6: www.flickr.com/photos/25440132@N03/2398534914

• 7: upload.wikimedia.org/wikipedia/commons/2/24/SenatorGillibrandpic.jpg

• 8: upload.wikimedia.org/wikipedia/commons/thumb/c/c5/Red_flag_waving.svg/1000px-Red_flag_waving.svg.png

• 13: Aladdin

• 25: vignette1.wikia.nocookie.net/jack-millers-webpage-of-disney/images/5/57/Donald_Duck.jpg/revision/latest?cb=20150818042904

• 26: static.zerochan.net/Daffy.Duck.full.952846.jpg

• 35: lanashelaeva.com/

• 40: www.behance.net/laiyeelori

• 43: www.thebeastisback.com

• 47: allyouneedisnerd.files.wordpress.com/2014/02/sleeping-beauty-art-3.jpg