life careeerism presentation
TRANSCRIPT
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WWW.UNIVERSUMGLOBAL.COM
CLICK HERELIFE CAREERISM – A CAREER PATH FOR WORK AND LIFE
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A STRONG EMPLOYER BRAND CREATES CLEAR FINANCIAL BENEFITS
*Linkedin Whitepaper, Why Your Employer Brand Matters, 2012**Talent Attraction Barometer 2012 (How does you organization approach employer branding?)***Boston Consulting Group, Creating People Advantage 2012, Mastering HR Challenges in a Two-Speed World
The employer brand matters more(Research shows that a company’s employer brand is twice as likely to drive job consideration as its company brand)*
Lower turnover(Companies with a stronger employer brand have a 28% lower turnover rate than companies with a weaker employer brand)*
A competitive advantage(Only 69% of companies work with employer branding from a strategic perspective)**
Lower cost per hire(The cost per hire is more than twice as low for companies with strong employer brands)*
Companies that are most successful at improving their employer brands outperform other companies by the following factors:***
2.4xRevenue
growth
1.8xProfit magin
increase
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DifferentiationLong term relationship
Strategic workforce planning
Internal employer branding
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SPEAKING TO THE MINDS AND HEARTS OF TALENT
Relevance
Resonance
Employer brand
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THE CONSIDERATION SET
12 20
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THE WORLD’S MOST ATTRACTIVE EMPLOYER
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GENERATION WHY? – ON A QUEST FOR REASON
85%of students globally say that their job will be a part of who they are
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SOFTENING OF VALUES
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UNIVERSUM’S MISSION – WHY WE EXIST
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“We create the best possible match between employers and talent by providing knowledge, guidance and actionable insights. We make it possible to create a better talent market, contribute to the success of talent and employers and ultimately to a better world.”
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Boycotting vs ”Buycotting”
48% believe that what they consume has more
power to change things than the people they vote for
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”I’M NOT A CONSUMER. NOT A CITIZEN. NOT A TALENT.
I’M ALL AT ONCE, ALL THE TIME.”
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Life = Work?
”I hope that I will have a career doing something that I love and so integrating it into my life wouldn’t be a problem”
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OTHERS THAT RECOGNIZE THIS
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20% Generation Start-up
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From employer brand to
employer stand
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1. OPTIMIZE EVP TO INCLUDE CULTURE AND PURPOSE AND CREATE TRUE DIFFERENTIATION
2. STIMULATE INTRAPRENEURSHIP, EMPOWERMENT AND SOCIAL RESPONSIBILITY
3. SUPPORT LIFE CAREERISM
4. ENGAGE IN CONVERSATION IN SOCIAL MEDIA
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24WWW.UNIVERSUMGLOBAL.COM