life cycle of an app - from idea to monetization

LIFECYCLE OF AN APPFrom Idea to Monetization!

[email protected] @deepusnath

Start Up Perspective


• Single tap, 0 character communication tool.

• Hit Record of 1 Million Downloads in 4 days

• Became No 1 App in Appstore USA in Oct 2014

• Raised $1.2Million Funding


NOTHING IS STRONGER THAN AN IDEA WHOSE TIME HAS COME“

- VICTOR HUGO -


Ideation

• What is the problem to solve?

• How do I start?

• Will I use it?

Medical Store Mobile APP


Talk with People in Industry

Research Similar Apps


• Download and play with it..

• Review the top charts

• Make sure your idea is aligned with what is successful..

• In Solution or Implementation

UNIQUENESS


Get your idea out of your head


Determining what you should build...What I almost always try to recommend

• Distinguish "must have" and "nice to have.”

• Address just one market segment to start.

• Recognize served and an untapped audience.

Identifying an MVP



There are 3 Components to a planning stage

Building your Idea's blueprint

+ Sales Model + Pricing Model

Create Wireframes


Pen and Paper

https://ninjamock.com/

www.invisionapp.com

www.marvelapp.com


Wireframing Tools


Click Through Demo to play with App

Choose Your Platform


Native or Hybrid


Coding

Not a developer? Don’t worry!!



LaunchYour Idea: Ignition, Launch!


New App discovery methods

www.longtailpro.com www.sensortower.com

IDENTIFY RIGHT KEYWORDS

Look for words High in Traffic, Low in competition


SCREENSHOTS



Marketing


• Pay Per Download

• Freemium

• InApp Advertising

• InApp Purchasing

• Subscription

• Service

APP MONETISATION


1. Betterment of existing features

2. Bringing in new features

• Technology Constraints

• Money Constraints


Bank Loan to Raise Money?

No!!

www.catapooolt.comwww.start51.com

www.seedfund.in www.yournest.in

www.indianangelnetwork.com

www.letsventure.com

www.termsheet.io www.ahventures.in


Seed Funding, Crowdfunding resources in India

www.angel.co


Identify Right Investor


BREAK THE RULES WHENEVER NECESSARY


TONE IS IN YOUR FINGERS


REMEMBER

AN IDEA IS WORTH NOTHING UNTIL IT IS IMPLEMENTED!

Don't sit around and wait for someone else to build what you want to see. Also don't think that it requires a huge team to make that difference..


JUST DO IT

www.slideshare.net/deepusnath


Thank You

DEEPU S NATH

www.digitalbrandgroup.com