life in boehringer ingelheim

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1 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved. LIFE IN BI CASE STUDY A virtual experience for graduates to learn about Boehringer Ingelheim as an employer in China. Client Boehringer Ingelheim Region China Date 2013 Keywords Virtual Tours Employer Brand Management

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To make Boehringer Ingelheim stand out from the competition as the place to work and present Boehringer Ingelheim’s EVP and unique selling points in an interesting way.

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Page 1: Life in Boehringer Ingelheim

1 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.

LIFE IN BI

CASE STUDY A virtual experience for graduates to learn about Boehringer Ingelheim as an employer in China. Client Boehringer Ingelheim Region China""Date 2013""Keywords Virtual Tours Employer Brand Management

Page 2: Life in Boehringer Ingelheim

2 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.

BACKGROUND As one of the world's 20 leading pharmaceutical companies, Boehringer Ingelheim was growing fast in China. To strengthen their position as an employer of choice, they were determined on getting their EVP out there.

Page 3: Life in Boehringer Ingelheim

3 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.

BRIEF To make Boehringer Ingelheim stand out from the competition as the place to work and present Boehringer Ingelheim’s EVP and unique selling points in an interesting way.

Page 4: Life in Boehringer Ingelheim

4 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.

SOLUTION Maximum developed a virtual tour so visitors could experience the working environment of this major pharmaceutical company in its Shanghai office. Along the way, they would learn about Boehringer Ingelheim’s EVP and really get a feeling for this top pharmaceutical company.

Page 5: Life in Boehringer Ingelheim

5 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.

Page 6: Life in Boehringer Ingelheim

6 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.

WELCOME FROM HR VP Meet the HR VP at Boehringer Ingelheim and he will welcome you to the Shanghai office.

Page 7: Life in Boehringer Ingelheim

7 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.

LEARN MORE There are lots of “Did you know” facts in the virtual tour, providing detailed information on the history and working environment of Boehringer Ingelheim.!

Page 8: Life in Boehringer Ingelheim

8 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.

MEETING TEAM MEMBERS Get to know Boehringer Ingelheim employees and learn about their positions and projects they’re working on.

Page 9: Life in Boehringer Ingelheim

9 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.

NURSING ROOM To show everyone that Boehringer Ingelheim is a company that truly believes in caring, there is a nursing room in the office.

Page 10: Life in Boehringer Ingelheim

10 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.

NEXT STEPS

For more information, talk to me.

Emile Mac Gillavry Managing Director T: +86 139 1811 0043 E: [email protected] W: maximum.com/emile-mac-gillavry

Page 11: Life in Boehringer Ingelheim

11 © 2014 Maximum Employment Marketing Group ltd. (Shanghai). All rights reserved.

HONG KONG ROTTERDAM SHANGHAI SINGAPORE

Room B117, B201 - B203 570 HuaiHai Xi Lu Shanghai 200052 People’s Republic of China T: +86 21 52 305 321 MAXIMUM.COM

© 2014 Maximum Employment Marketing Group. All rights reserved. All content is private and strictly confidential and is the property of Maximum Employment Marketing Group Limited.