life. printed daily

5
Life. Printed Daily. Use the buttons to get started

Upload: grownmanbrand

Post on 09-Jul-2015

42 views

Category:

Marketing


0 download

DESCRIPTION

One of the most influential advertising campaigns in recent Tampa history was the culmination of extensive research that focused on the most important asset a newspaper has: its customers. Tampa is a two newspaper town. The Tribune needed a way to differentiate itself from the competition and turned its ears to the people who read the paper for guidance. The community spoke and Grownman Brand listened. What resulted was a campaign that built on the Tribune's 100 year history by showing its readership a glimpse of themselves in stories that depicted life in the Tampa Bay area.

TRANSCRIPT

Page 1: Life. Printed Daily

Life. Printed Daily.

Use the buttons to get started

Page 2: Life. Printed Daily

It's there when you wake up in the morning, when you go to sleep at night, and all the hours in between. It's the food you eat, the water you drink, the air you breathe. !It's your relaxation. Your imagination. Your obsession. It's your town, your nation, your world. A symbol of your freedom. A privilege. It's your life. !And it's in focus in the pages you touch--the pages that touch you. Offering you a daily account of the events, issues and trends that matter to you most. !That's the Tampa Tribune. Life. Printed Daily.!!

Page 3: Life. Printed Daily

One of the most influential advertising campaigns in recent Tampa history was the culmination of extensive research that focused on the most important asset a newspaper has: its customers. Tampa is a two newspaper town. The Tribune needed a way to differentiate itself from the competition and turned its ears to the people who read the paper for guidance. The community spoke and Grownman Brand listened.

Page 4: Life. Printed Daily

What resulted was a campaign that built on the Tribune's 100 year history by showing its readership a glimpse of themselves in stories that depicted life in the Tampa Bay area.

Page 5: Life. Printed Daily

Click here to view more of GMB’s extensive work with the Tampa Tribune.