lifeskills - clap for youth · lifeskills created with barclays original ambition was to give one...
TRANSCRIPT
LifeSkills
Lif
eS
kill
s
The UK context
businesses don’t believe school leavers are ready for work
8/10
as many young people (15-24) are unemployed
2x
21%
25%
33%
36%
40%
47%
51%
Lack info on vocational routes
Lack access to careers expertise
Lack knowledge to deliver careers guidance
Lack of info (employers' needs & markettrends)
Limited links with employers
Lack of funds
Not enough time
Factors preventing teachers from delivering employability activities
Amount soft skills are worth to the UK economy now and in the future
£88bn .. £109bn
Lif
eS
kill
s
LifeSkills addresses the challenges…
18%
38%
44% 5000
UK Schools
Independent
Academy
Local Authority
National Careers Council
Careers Provision in England
…that face young people in moving from school to employment
92% believe work
experience important
38% offer work experience
Work Skills
Money Skills
People Skills
LifeSkills created with Barclays
Original ambition was to give one million young people access to the skills they need to transition successfully from education to work by 2015
3 areas of education content Delivered
In branch
In school
Online
..by teachers, colleagues parents, and our charity partners
..which LifeSkills beneficiaries can access
To offer work experience or apprenticeships….
Support for businesses
Lif
eS
kill
s
Helping young people to develop their skills
Lif
eS
kill
s
LifeSkills marketing and communications
Public Policy
Thought leadership
LifeSkills Advisory Council
Major participation at key careers & skills events
Regular teacher communications, campaigns
and collateral
Sponsorships
Internal/external stakeholder management
LifeSkills content board & blog
Lif
eS
kill
s
LifeSkills TV & Integrated Marketing Campaigns 16 young people - 6 new TV ads - 6 key digital themes
444,000 YOUNG PEOPLE PARTICIPATING
Social media
PR activity – creating debate
Leveraging Barclays sponsorships
Internal communications
LifeSkills marketing and communications
LifeSkills achievements to date
YOUNG PEOPLE
Access to over 30 curriculum linked educational resources, volunteers & search for work
experience.
2.6 million young people
+13,000 volunteers
+ 2,200 business registered to offer
placements
+28,000 teachers registered
Barclays work experience placements offered & other organisations
+ 3,000 workshops in schools across the UK
Life
Skill
s
LifeSkills impact: scale of change
Independent evaluation published
Increase in confidence
Be more motivated and want to do better at school
Understand how to more effectively tackle problems
Feel more confident about the future
Get work experience
71%
69% 65% 66%
of teachers who used the resources said they were likely to do so again
94%
“Since taking part I have landed myself a job due to the help”
“I went to an interview…and I got the job!”
“ I can do anything”
“… as a person lacking in confidence this has made a huge difference in public speaking and communicating with a group.”
57% 57%
Get a job
LifeSkills
63%
understand soft skills
55%
understand world of
work
64% planning
future
44%
gained inspiration
Lif
eS
kill
s
The future… what’s next for LifeSkills?
21st century skills
“we won’t experience 100 years of progress in the 21st century – it will be more like 20,000 years of progress” - Academic, Ray Kurzweil THE FUTURE
LifeSkills Pod
LifeSkills aims to create a better future for all young people. LifeSkills aims to ensure no young person is left behind by equipping them with the key skills needed in the future, boosting our economy and supporting our society 2016
11 | Barclays presentation title | 30 January 2012