lifestyle and globus

8/7/2019 Lifestyle and Globus

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OVERVIEW OF FASHIONINDUSTRY

Submitted by

Shashwat Singh

Vikash KumarSanjeet Kumar Sudarshan

Aayushi halder


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Retailing

Retailing is a distribution channel function where

one organization buys products from supplying

firms or manufactures the product themselves,

and then sells these directly to consumers.

In the majority of retail situations, the

organization from which a consumer makes

purchases is a reseller of products obtained fromothers and not the product manufacturer.


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Even though India has well over 5 million retail

outlets of all sizes and styles (or non-styles),

the country sorely lacks anything that can

resemble a retailing industry in the modern

sense of the term.

Retailing in India is thoroughly unorganised.

There is no supply chain management

perspective.

Retailing in India


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Retailing In India

The first challenge facing the organised retail

industry in India is: competition from the

unorganised sector. Traditional retailing has

established in India for some centuries.

It is a low cost structure, mostly owner-

operated, has negligible real estate and labour

costs and little or no taxes to pay.


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Challenges Being Faced

Consumer familiarity that runs from

generation to generation is one big advantage

for the traditional retailing sector.

India's first true shopping mall complete

with food courts, recreation facilities and large

car parking space was opened in 1999 in

Mumbai Crossroads.


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New Dimensions To Play

These drawbacks present opportunity to

international and/or professionally managed

Indian corporations to pioneer a modern

retailing industry in India and benefit from it.

The prospects are very encouraging. The first

steps towards sophisticated retailing are being

taken, and "Crossroads" is the best example of

this awakening.


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IN TO THE WORLD OF RETAILING

Lifestyle International (P) Ltd is part of the

Landmark Group, a Dubai based retail chain.

With over 30 years experience in retailing, theGroup has become one of the foremost

retailers in the Gulf.


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Positioned as a trendy, youthful and vibrant

brand that offers customers a wide variety of

merchandise at an exceptional value for

money, Lifestyle India began operations in

1999 with its first store in Chennai.


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GOING INSIDE LIFESTYLE


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APPAREL SECTION

The Apparel section at Lifestyle offers a

stunning range of wardrobe essentials,

formals, casuals, ethnic wear, sportswear and

denim for men and women.


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STARTING RANGE FOR WOMEN

Brand Staring

Casual Printer Tees Ginger Rs.199

Casual Tees Code/Ginger Rs.299Chauridar/Dupatta Melanga Rs.199

Denim Ginger Rs.799

Denim Kapri Ginger Rs.699

Ethnic Kurta Melanga Rs.299


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BREAKING THE BULK

In Lifestyle under a single roof diferent

banners or garment manufacturing houses are

present to sell their finished products to

consumer. They work collectively for lifestyle

but follow their own brand name.

For example under the ladies section :

French Connection, Levis Strauss, Ginger etc

are present.


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Arrangement

As every other retailing house , lifestyle has itsown way of presenting goods to consumer. Itsstyle is very organized and is very customer

friendly. Clothes are piled according to the brands and few

are displayed in dummies.

Some are just folded and kept into the racks while

others are kept hanging according to their visualappeal i.e. in which manner the garment wouldlook more jazzy to the customers.


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VISUAL MERCHANDISING


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Customer buying

If a customer wants to purchase a garment he

can visit different outlets of different brands

within the working space to look for specific

brands clothes or he / she can search for his

own fashion style.


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CUSTOMERS

Brand Specific Style Specific


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Customer Experince

Brand specific customers get the easy way ofaccessing their favorite store and more ever theyalso get familiar with other styles in fashion. And

the biggest thing is that they are always left withthe choice of comparison and switching to otherbrand.

The style oriented people can look for their style

statement clothes from the multi- brand outletsavailable at the same place. They need not torush to different places.


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Observation about the price and

choices

French Collection

FROCK Range

Woven - 3200 4300Off shoulder - 3500

TOPS

Long Tops - 3700Full sleeves - 2299 - 1699


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PRICE LIST

Trousers

Slim fit jeans 2699 3699

Velvet trouser - 3499

Capri - 1999

Skirt- 2499


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Ginger

Frocks Rs499 (starting)

T shirts Rs199 (starting)

Printed Ts Rs 399(starting)

Capri Rs1999


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POSTERS SHOWCASING MODELS IN DIFFERENT TYPE OF DRESSES


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To give the customers high end experience

proper lightening system and music players

are installed all across the floor to boost the

purchasing mood of the people.

Songs of the pop singer Dido ,Avril Lavigne ,

Roxette are very popular in malls.


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One of the popular retailing store is Globus

having presence in more than 20 cities around

the India.

Globus is known for its own style of fashion

oriented more towards the youth generation

and ladies under 35 years age group.


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According to the company : Globus is on a

mission to democratize fashion and be 'the'

iconic youth fashion brand in India.

The company aims to create deep connections

with the Indian youth through inspiring

product design, signature store experiences

and compelling marketing.


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New world of fashion and apparel

Globus is a complete fashion brand - it's the

apparel brand and the destination brand.

Globus is different from other retail brandslike lifestyle in a manner that globus also

manufactures its own garment and also sells

for other brands like arrow, pepe jeans, Levis

Strauss.


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Attracting the Customers

To bring customers at its shop Globus has got

its own style of merchandising in the already

flooded garment selling shops.

Globus launches its own style statement every

season; moreover it has got several plans to

make new customers into regular customer.

The greatest art of retailing.


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Privilege Card Benefits

Purchase of merchandise over Rs. 2000/- get

you the most sought after card. These

purchases can be spread across the first 3

months of the first purchase at Globus.


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Privilege Card Benefits

Invites to events arranged specially for you.

New product launch privileges, opportunity to beamongst the privileged few to not only see, but also

buy new products before the launch. Exclusively shopping hours - special hours during

festive seasons and other occasions giving you thefreedom to shop at your leisure.

Exclusive offers on national / multinational brands andservices available at Globus.

Special tie ups - avail of discounts offers and privilegesat other leading outlets from time to time.


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AUTUMN WINTER COLLECTION

For the present season starting this

November, Globus has launched new style line

for its youth customers.


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