lifestyle & fashion blogs platforms to micro-blogging ...€¦ · hybrid of social media and...
TRANSCRIPT
The Shift from Traditional Blogging Platforms to Micro-Blogging Platforms in
Lifestyle & Fashion Blogs
By Claudia Nguyen
What is Micro-Blogging?Common Platforms:
TwitterInstagram
The Rise of Micro-Blogs
● Hybrid of Social Media and Blogging● Ease of Use● Advertising Potential
Positive Effect of the Switch
● Greater intimacy● More interactivity● Active-consumption of media
Negative Effect of the Switch
● Drop in quality of blog posts● Shallow and repetitive posts