lifestyle magazine
TRANSCRIPT
Raka PamungkasThe London School of Public Relations
MA in Communication Studies
Company Snapshot
Founded April 2008Company PT. MNI Entertainment, a
part of MNC GroupPartners HighEnd Teen,
MNC Network - IndovisionDistribution Indonesia ++Employees about 75 total
Annual Events
The MasterpieceI Fashion Week
with MNC Life Style50 Beautiful Women
Strength
English content Sophisticated look & packaging Regular exclusive events for the
society
Weakness
Niche readers Limited distribution Too Selective Objectivity
Selling PointReferring to the MNC GroupPrestigious and NarcissisticNiche yet General
“Life is wonderful”Fabulous + Educating
Thank you