lift 2016: who am i? a framework for defining a digital brand strategy by juntae delane

Who Am I? A Framework for Defining a Digital Brand Strategy

@JuntaeDeLane

@dbiweb / DigitalBrandingInstitute.com#digitalbranding

• Get More Customers, Clients, and Leads.

• Digital Brand Identity That Can Separate You From The Competition.

• Increase The Visibility For Your Business.

• How to Build Credibility.

#digitalbranding @dbiweb / DigitalBrandingInstitute.com

This Workshop Will Focus On:

#LIFTSocial

#DigitalBranding

@JuntaeDeLane


Roadmap Problem


Three Tenets of Digital Branding


Digital Identity

Digital Visibility

Digital Credibility

Take An Integrated Approach


Share Your Personality With The World



Critical Questions

• How Do You Present Yourself?

• How Does Your Audience Find You?

• What Does Your Audience Think of You?

IDENTITY#digitalbranding @dbiweb / DigitalBrandingInstitute.com

“Marketing Is No Longer About The Stuff You Make,

But About The Stories You Tell” - Seth Godin -



• What are you selling? i.e., what’s your inventory or basic service?

• What are you REALLY selling?

• If your organization had a theme song, what would it be?

• How do you want people to feel when they encounter your brand?


Establish Your Digital Brand Voice

Establishing Your Digital Brand Voice


Audience

Organization Offering

Mission Statement

Vision Culture

Core Values

Demographics Psychographics

Personas

Benefits

ElevatorPitch

Value Proposition

Features

BRANDVOICE


Motown


Creating A Platinum Sound(Developing Awesome Digital Brand Voice)


Brand Voice

Character

ToneLanguage

Purpose

https://www.socialmediaexplorer.com/content-sections/tools-and-tips/finding-your-brand-voice/

Human Characteristics Point of View

Body of Words Order, Rhythm & Pace


Character

ToneLanguage

PurposeEngaging –

Pose & Answer Questions

Open –Experience USC

Purposeful –Provide Guidance

Authentic –Conversational


Digital Brand Voice Action Plan


R.E.S.P.E.C.T.


O.P.P.


OBJECTIVEDigital Brand Voice Action Plan

PROMISEPERSONALITY


Be your own artist, and always be confident in

what you're doing. If you're not going to be

confident, you might as well not be doing it.

- Aretha Franklin

VISIBILITY#digitalbranding @dbiweb / DigitalBrandingInstitute.com

Where's the best place to hide a body?...page 2 on Google!



• What Do People See When They Google Search Your Name and/or Brand?


• Determine Your Search Engine Rankings For Your Business or Industry.

• Measure Potential Social Media Reach.

CREDIBILITY#digitalbranding @dbiweb / DigitalBrandingInstitute.com

It Take 20 Years To Build A Reputation And Five Minutes To Ruin It.

- Warren Buffet -



• What Should The Customer’s Experience With Your Staff Be Like to Fit Your Brand?

• What Are People’s Current Perceptions of Your Brand? And Why?

• Which Are The Areas That Need Improvement?

• What Is The Press Is Saying About You?


• Audit Your Digital Brand

• Set Up Google Alerts

• Try Using Social Mention

“Digital Branding Is The Oil In Your

Sales Engine”


@JuntaeDeLane