PROMOTIONAL TRANSACTIONALFREEFLOW SOLUTIONS

Lift the value statement.of every

Promotional Transactional:

© 2004 XEROX CORPORATION. All rights reserved. XEROX®, DocuTech®, DocuColor®, DocuSP®, DocuPrint®, iGen3, Nuvera and FreeFlow are trademarks of XEROX CORPORATION in the U.S. and/or other countries. All non-Xerox brands and product names are trademarks or registeredtrademarks of their respective companies. Product appearance, build status and/or specifications are subject to change without notice. Any applications documents depicted within were created by Xerox and are fictitious. The products used to create these documents are not necessarily the productsfeatured in this document. 09/04. 708P87923GBE

Your workflow opportunityIf you’re in the print production business, you already have a workflow. The question is, “is your workflow working for you?”

If you’re ready for the answer, contact your Xerox representative to arrange for a workflow assessment, the first step toward

identifying how your workflow can be optimised to accelerate your performance.

FOR ADDITIONAL INFORMATION

Visit the Xerox website for additional information about Xerox FreeFlow Digital Workflow Collection at www.xerox.com/freeflow.

CollectionFreeFlow digital workflow

The FreeFlow Digital Workflow Collection can be tailored to meet the unique

challenges of your production print environment and streamline your workflow…

to accelerate your performance.

• FreeFlow Web Services software provides a Web storefront for your customers to submit new jobs and reorder existing ones in a secureenvironment from virtually anywhere. Jobs are quickly and easily transitioned into production or into other FreeFlow services, reducing errors and simplifying the fulfilment process.

• FreeFlow Makeready software streamlines your complex, labour-intensive make-ready operations with robust, sophisticated resources in aWYSIWYG environment. Makeready provides document assembly, document editing, production make-ready, and Adobe PDF review/approval.

• FreeFlow Process Manager software simplifies your application workflows by automating your prepress activities while providing you with theflexibility to modify workflows as needed. You maintain consistency and high quality across similar jobs, perform routine tasks, and reduce errorsacross the board.

• FreeFlow Print Manager software offers integrated print management and full job ticketing. It also provides a single point of access to all of yourFreeFlow Print Manager-supported printers, as well as a highly productive demand reprint workflow, new revenue opportunities, and JDF-support.

• FreeFlow Variable Information Suite software gives you the power to turn variable data and images into variable documents – from colourful one-to-one marketing communications to fully formatted electronic customer statements. And because of the VIPP® variable data workflow, you can produce personalised communication and promotional transactional documents at rated speeds.

• FreeFlow DocuSP® print controller is an intuitive, easy-to-use digital front end that serves as a common interface to deliver productivity advantages to the entire monochrome and full-colour Xerox digital printer product line.

• FreeFlow Partner Products are an important part of the FreeFlow Digital Workflow Collection. When you implement a FreeFlow solution, you’re benefiting from all the experience and expertise of Xerox and the specialised knowledge of Xerox’s 100+ finishing and software partners.

PRODUCTS. PARTNERS. STANDARDS. SERVICESFreeFlow is based on four key elements:

Xerox FreeFlow™…

FreeFlow is a platform that enables our customers to realise the vision of the “New Business of Printing.” FreeFlow is built onindustry leading products, complemented by business partner products, based on open industry standards and implemented with services.

PRODUCTSA growing collection ofXerox software andhardware solutions thatimpact and improve nearlyevery aspect of workflow inthe print production space.

PARTNERS100+ industry leaders thatcollaborate with Xerox toprovide solutions optimisedfor and fully integrated intothe FreeFlow architecture.

STANDARDSOpen, industry-basedstandards, such as JDF, PDF, and XML that ensureinteroperability andcompatibility of FreeFlowproducts with existingworkflows and equipment.

SERVICESWorkflow assessment,systems integration,application programmingsupport, colourmanagement, and businessdevelopment to supportyour workflow initiatives.

Print service providers in all markets, as well as in-plants, are under constant pressure to reinvent their processes, operations,and offerings. It’s a competitive world out there and you’ve got to be faster, better, and more responsive to your customers ifyou’re going to come out on top. But how are you going to:

• Streamline disconnected work processes• Automate many labour-intensive, repetitive steps • Update existing systems and applications • Take advantage of new digital printing technologies • Answer the call for faster, shorter runs of the highest quality documents.

Workflow can be thought of as the process of managing print production jobs from creation through invoice. Whether you’re in an offset environment, digital, or some combination, workflow is everything you’re doing right now to move jobs through yourenterprise. Xerox FreeFlow solutions streamline your workflow and offer true interoperability among systems, applications, andprinters so you can work the way you’ve always worked – only better.

Performance Accelerated.

• FreeFlow Web Services• FreeFlow Partners

• FreeFlow Process Manager• FreeFlow Partners

• FreeFlow Makeready• FreeFlow Print Manager• FreeFlow Variable Information Suite• FreeFlow DocuSP• FreeFlow Partners

Order Estimate Invoice

Manage Job

Create RIP Print Finish Fulfil

Creative/Buyer Print ProviderFreeFlow Digital

Workflow Collection

Ope

rati

ons

Pro

cess

Bus

ines

s

ScheduleManage Data

Prepress

Opportunity…every month

with every customerWhen it’s your responsibility to make every customer interaction a source of potential

profit, you have to make your transactional documents as effective as possible. And

today, that means more than just timely remittance of payment. Incorporating marketing

messages that sell additional services, announce special offers, and reward loyal

customers is one approach to increasing your return on investment. But how can you

add variable information (VI) capabilities to your existing workflow without disrupting

your billing schedule or slowing down your printers?

Is there an effective solution?FreeFlow promotional transactional solutions offer a highly flexible, productive solution

for creating personalised transactional documents at the rated speed of your Xerox

printers. Through a comprehensive software, hardware, and services offering combining

highly productive, streamlined variable information (VI) workflows, exceptional quality

digital presses, and leading edge variable information technology partners, you can

generate a wide range of high value VI applications. Xerox can help you get started with

a workflow assessment and can assist as you implement and integrate a promotional

transactional solution that meets your unique requirements. And you can count on

professional support from Xerox.

You already have the customer data. It is the lifeblood of the transactional printing

industry. Why not mine that transactional data to create a completely new set of

independent, personalised communications?

BUSINESS BENEFITS• Get your marketing message noticed and move

customers to act.

• Deliver customer documents over the Web to deepenyour customer relationship.

• Increase response rates and profits by adding specialoffers and promotions to transactional documents.

• Produce most variable-data documents at rated speedsto keep throughput and productivity high.

• Reduce costs by sending targeted messages tocustomers most likely to respond based on pastbehaviour.

• Leverage existing customer data and legacyapplications with output management tools for most efficient use of resources.

• Make the most of your existing equipment investmentsand enable new profitable applications.

• Reduce cost of maintaining inventory of preprintedforms and reduce waste associated with outdated forms.

BOOK PRINTING | PERSONALISED COMMUNICATIONS | PRINT ON DEMAND | PROMOTIONAL TRANSACTIONAL | UNIFIED OFFSET & DIGITAL

DATA DRIVEN GRAPHICSCustomer data drives colour-coded graphics inseveral formats including pie charts, bar graphs,and tables. Customers get a quick snapshot oftheir accounts at a glance.

INTELLIGENT CODINGBar coding communicates customer informationas well as finishing requirements for streamlineddocument production.

RICH, RELEVANT CONTENTVariable-data driven images and messagescustomise and personalise content to targetcustomer’s specific needs and interests.

Make a statement with statements…

DEMOGRAPHIC DATA drives targeted 1:1 marketingcommunications such as personalised brochures for agreater response rate.

… and much more

Personalised digital formsReduce the need for preprinted forms by printing static andvariable data in a single pass. Reduce costs associated withmaintaining a forms inventory including waste that resultsfrom out of date preprinted documents.

PAST PURCHASE BEHAVIOURS help you targetcustomers with personalised messaging on travelpostcards.

SERVICE HISTORY generates targeted offers and promotional marketing messages tailored tocustomer’s needs and behaviours.

Make the most of your customer relationshipsFreeFlow promotional transactional solutions enable you tocreate documents that can help build profitable, long-termrelationships with your customers.

• Utilise bar coding to help streamline and manage yourvariable information workflow.

• Leverage data from a customer statement to generateeye-catching graphics in a variety of formats to add valueevery month.

• Create highly targeted 1:1 marketing communications toboost response rate and profits.

FreeFlow Promotional Transactionalworkflow solutions

TemplateAuthoring

Merge, Print, andPresent

Variable Data

Submission

TransformData

Streams

DIGITALPRINTING

ELECTRONIC DELIVERY:• e-Presentment Adobe PDFs

• E-mail

• Fax

• Web

• Archive

The FreeFlow PromotionalTransactional WorkflowUsing either a Web site, database, or transactional line data, relevant

customer information is collected. Using one of many Xerox and

partner FreeFlow variable information solutions, the document

templates are designed and variable fields are linked to the specific

content for each customer. Using the power of Xerox VIPP and

DocuSP enablement, the digital assets (templates, images, fonts,

etc.) are sent to and cached at the printer. Once stored, ONLY the

data needs to be sent for variable data printing. This is a highly

efficient VI production process reducing network traffic and improving

overall productivity for documents with rich VI content. In addition to

black and white, highlight colour and full colour VI printed documents,

VIPP can also create electronic PDF files of these pages using the

same data.

• Print your variable-data documents at rated speeds for most applications withthe FreeFlow “just send the data” variable information workflow. VIPP Core, acomponent of the Variable Information Suite, resides on the printer and serves asthe VIPP interpreter.

• Simplify document creation and reduce development costs with VIPPInteractive Development Environment (IDE) and FreeFlow partner authoringtools.

• Create and distribute PDFs of your documents electronically for attention-getting,1:1 cross media marketing using the VIPP Thin Printer, your gateway for creatingelectronic and hardcopy documents.

• Gain operational efficiencies with output management that provides loadbalancing among printers and accounting functions while giving you the flexibilitythrough transforms to accept a wide range of data streams.

• Choose workflow components from a wide array of FreeFlowpartners. Within the promotional transactional workflow, partners provide document authoring tools, digital front ends, and outputmanagement. FreeFlow solutions are based on open, industrystandards to support existing customer workflows and enablepartner solutions.

• Rely on Xerox services to provide support for your workflowsolution. Beginning with a workflow assessment, Xerox can also help you integrate and implement your promotional transactional workflow.

PRODUCTION COLOUR• iGen3™ Digital Production Press• DocuColor® 8000 Digital Press• DocuColor® 6060™ Digital Colour Press• DocuColor® 5252 Digital Colour Press

Print engines that can deliver the speed, image quality, reliability, and overall productivity that you need all day, every day are

critical to your successful workflow. The fleet of Xerox production printers is designed to meet the challenges of your unique

environment and to integrate seamlessly with FreeFlow solutions, opening doors to new opportunities and accelerating your

performance like never before.

CONTINUOUS FEED• DocuPrint® 425/850

Continuous Feed Printers• DocuPrint® 500/1000

Continuous Feed Printers• DocuPrint® 525/1050®

Continuous Feed Printers

PRODUCTION MONOCHROME & HIGHLIGHT COLOUR• Nuvera™ Digital Production System• Nuvera™ Digital Copier/Printer• DocuPrint® 92C Printer• DocuTech® 128/155/180 HLC System• DocuTech® 61xx Production Publishers• DocuPrint® Enterprise Printing System (EPS)• DocuTech® 75/90 Publishers• DocuPrint® 75/90 Production Printers

WIDE-FORMATMONOCHROME:

• 510 Copy System• 6030/510 Wide Format Solutions• 721 Copy/Print Systems

COLOUR:

• 8142 Wide Format Printer• 8160 Wide Format Printer

Print enginesto power your workflow