LIGHT MOMENT WITH ENERGY STAR®

Engage consumers with Light the Moment at your events! Use this event kit to bring the Light the Moment with ENERGY STAR campaign to your customers, drive event and social engagement, and promote awareness and purchase of ENERGY STAR certified LED lighting.

MATERIALS

EVENT KIT

Go to www.energystar.gov/marketing_materials to download all items.

Posters:

• Co-brandable lighting posters

• Co-brandable seasonal moments collage poster

• Social frame “commitment” sign (example below)

Handout: Co-brandable lighting handout (English and Spanish)

Video: Light the Moment visual compilation

• YouTube

• MP4 file to download

Choose a Light tool (available for web and mobile)

Social media activation flyer: Let customers know how to participate

• Generic flyer

• Customizable flyer

GET FOLKS TO YOUR TABLE!Engage your customers with a fun, picture-worthy Light the Moment with ENERGY STAR social frame! Encourage your customers to join you in lighting their moments with ENERGY STAR certified LED bulbs. To show their commitment they can pose in the sign for photos that you can use in your promotional efforts and/or for customer social sharing. You can customize the sign with your social media account name and profile picture. Below is information for printing.

Size: 30.5” x 48” Material: Coroplast

Vendors: feel free to choose your own, but here are a few that make these signs

Social frame “commitment” sign

• Portland Vital Signs (PDX) 503-220-0074

• Infinity Graphics (PDX) 503-232-4544

• Forge Graphics (PDX) 503-894-9164

• United Reprographics (SEA) 206-382-1177

• AlphaGraphics (SEA) 206-448-9100

The best moments deserve ENERGY STAR certified LED lighting. Encourage your customers save energy and help protect the environment by lighting their special moments with ENERGY STAR certified LED lighting and sharing photos of these moments—both big and small—on social media with the hashtag #LightTheMoment.

Here are some example participation guidelines:

1. If sharing on Twitter or Instagram, just use the hashtag #LightTheMoment

2. If sharing on Facebook, include #LightTheMoment, tag @ENERGYSTAR, and make sure the post is Public

3. Example caption: “I’m saving energy and protecting the environment by lighting my moments with @ENERGYSTAR certified LED lighting! #LightTheMoment”

LIGHT THE MOMENT SOCIAL MEDIA ACTIVATION

MAKE IT A CONTEST!To encourage further participation, consider incorporating prizes or other incentives for customers who share their moments or use the Light the Moment with ENERGY STAR social frame. Ideas include:

• Partners can choose one winner for each event by choosing the best photo that is shared with the hashtag #LightTheMoment that day.

• Sponsoring a contest where customers can vote for their favorite photo through likes, comments, or shares.

• Offering a small incentive to everyone who shares a photo using the hashtag #LightTheMoment during a specific promotion timeframe.

Pass out this flyer to share information on how to participate in the Light the Moment social media activation, or use this customizable flyer if you want to share contest details with your customers.

Thank you for your participation! Feel free to contact us at changetheworld@energystar.gov with any questions.