lighting campaign update jeff harris clean energy ambassadors webinar june 21, 2011
TRANSCRIPT
Lighting Campaign Update
Jeff Harris Clean Energy Ambassadors Webinar
June 21, 2011
What the Alliance Does
Mission: To promote energy efficiency worldwide to achieve a healthier economy, a cleaner environment and greater energy security.
Organization: • Staffed by 80+ professionals• 33 years of experience • $15 million annual budget
Lighting Efficiency CampaignBACKGROUND Nationwide efficient lighting standards take effect
January 2012 Already underway in California Primarily a change for the residential user (screw
in bulb) What does this mean for:
- Consumers?
- Retailers and manufacturers?
- Utility DSM programs??
Energy Independence and Security Act of 2007 (EISA)
Current Watts
Maximum Watts
Allowed
Effective Date
Lumen Range
100 72 January 2012 1490 - 2600
75 53 January 2013 1050 - 1489
60 43 January 2014 750 - 1049
40 29 January 2014 310 - 749
New Lighting Labels Will Help Consumers Make Good Choices
Myths and Facts MYTH: Have to buy CFLs
- Consumers will have a variety of lighting choices MYTH: Bulbs will cost more
- Lower utility bills save consumers money MYTH: This is a mandate no one wants
- Standards spur innovation MYTH: Jobs are being sent overseas
- High tech jobs are being created in the US
MYTH: CFLs are not safe to use - Proper disposal is needed (…just like fluorescent tubes
in every office)
The Birth of “LUMEN”Lighting Understanding for a
More Efficient Nation (LUMEN)
Steering Committee Members: Alliance to Save Energy American Lighting Association National Electrical Manufacturers Association
Two Subcommittees: Retail Education Mass Media Education
LUMEN Coalition Members More than 40 members and advisors
- Utilities
- Manufacturers
- NGOs
- Federal Agencies
- Industry Associations
- Regional EE Organizations
- Research Labs
Mass Media Committee Activities To Date
Developed consistent messaging Identified spokespeople to respond to press Developed LUMEN one-pager Developed a LUMEN repository site Created a draft press release Website on efficient lighting (in development) Engaging social media: Facebook and Twitter
Retail Education Committee Chaired by Larry Lauck, American Lighting
Association Alliance support provided by Susan Shuckra Goals- Work with lighting retailers to educate their
employees about the transition
Alliance Work with Dept. of Energy
Develop strategies to help explain the lighting transition to:
Utilities Retailers Environmental Organizations
What Does The Lighting Transition Mean for DSM Programs? Your customers may come to you for
information Shift focus of residential lighting programs- OLD: Replace incandescents with CFLs
- NEW: Choose right lamp for each socket
Efficiency upgrades still make sense, but the baseline is higher!
Market transformation opportunities – work with the supply chain
What Would Help You ? Bill Stuffers Newsletter articles Webinars Video explaining the transition Tool Kit with information for customization Take a survey (link or email later) and let
us know.
Thank You