lightning strikes on the social business journey

9
Hosted by Bernie Borges with Co-Host Wayne St. Amand of Crimson Hexagon Featuring James Royer of the Tampa Bay Lightning Episode 01 Sponsored by Crimson Hexagon Lightning Strikes on the Social Business Journey

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Learn how the NHL's Tampa Bay Lightning is winning fans and achieving business outcomes through their social business strategy. James Royer, Director of Digital and Social Media is featured on the Social Business Engine digital TV show, hosted by Bernie Borges.

TRANSCRIPT

Page 1: Lightning Strikes on the Social Business Journey

Hosted by Bernie Borges withCo-Host Wayne St. Amand of Crimson HexagonFeaturing James Royer of the Tampa Bay Lightning

Episode 01Sponsored byCrimson Hexagon

Lightning Strikes on the Social Business Journey

Page 2: Lightning Strikes on the Social Business Journey

Like any winning team, a Social Business starts with strong leaders and relies on key players at every position.

#SBEShowWatch the full episode at thesocialbusinessengine.com.

Page 3: Lightning Strikes on the Social Business Journey

In this episode, James Royer, Director of Digital & Social Media for the Tampa Bay Lightning shares lessons and successes

from the team’s social business journey.

#SBEShowWatch the full episode at thesocialbusinessengine.com.

Page 4: Lightning Strikes on the Social Business Journey

With insights from our co-host

and sponsor.

#SBEShow

Watch the full episode online for a special offer

from Crimson Hexagon.

Watch the full episode at thesocialbusinessengine.com.

Page 5: Lightning Strikes on the Social Business Journey

With the support of executive leadership, the Lightning has a Social Business

culture throughout the entire organization.

#SBEShowWatch the full episode at thesocialbusinessengine.com.

Page 6: Lightning Strikes on the Social Business Journey

The Social Captain Program taps into local influencers.Using social media, the Lightning gets the fans in on the action!

#SBEShowWatch the full episode at thesocialbusinessengine.com.

Page 7: Lightning Strikes on the Social Business Journey

Learn more about the characteristics of a Social Business in this episode.

#SBEShowWatch the full episode at thesocialbusinessengine.com.

Page 8: Lightning Strikes on the Social Business Journey

Social Media to Social Business

#SBEShow

Followers

Likes

Retweets

Shares

Shoutouts

Buzz

Engagement

Market Feedback

New Ideas

Employee Collaboration

Customer Support

Customer Acquisition

Launch New Initiatives

…Score!!!

Fans

Watch the full episode at thesocialbusinessengine.com.

Page 9: Lightning Strikes on the Social Business Journey

To learn more about the Lightning’ssocial business journey watch the full episode online!

Watch the full episode at thesocialbusinessengine.com.