PRSA Title
Mark Regan
#prsatampabay @MarkCRegan
#prsatampabay @MarkCRegan
#prsatampabay @MarkCRegan
#prsatampabay @MarkCRegan
#prsatampabay @MarkCRegan
#prsatampabay @MarkCRegan
#prsatampabay @MarkCRegan
#prsatampabay @MarkCRegan
#prsatampabay @MarkCRegan
#prsatampabay @MarkCRegan
#prsatampabay @MarkCRegan
#prsatampabay @MarkCRegan
#prsatampabay @MarkCRegan
#prsatampabay @MarkCRegan
#prsatampabay @MarkCRegan
#prsatampabay @MarkCRegan
#prsatampabay @MarkCRegan
#prsatampabay @MarkCRegan
#prsatampabay @MarkCRegan
#prsatampabay @MarkCRegan
#prsatampabay @MarkCRegan
#prsatampabay @MarkCRegan
#prsatampabay @MarkCRegan
#prsatampabay @MarkCRegan
#prsatampabay @MarkCRegan
#prsatampabay @MarkCRegan
Credit: SocialMediaExaminer.com
Planning
#prsatampabay @MarkCRegan
#prsatampabay @MarkCRegan
#prsatampabay @MarkCRegan
Image Stabilization
High Definition
Microphone jack
Hard drive (not tape)
Zoom
Can’t I Just Use My Cell Phone
#prsatampabay @MarkCRegan
Professional Options
#prsatampabay @MarkCRegan
Storyboarding
#prsatampabay @MarkCRegan
Storyboarding
#prsatampabay @MarkCRegan
Shooting Basics• Slight Movement
• Looking off camera
• Spokesperson
• Rule of Thirds
• Lighting – Indirect, diffused
• Audio – dedicated microphone
• Model release form
#prsatampabay @MarkCRegan
Post-Production/Editing
• Short length
– Bite-size chunks
• Maintain highest resolution
• Remember Your Brand
• Call-To-Action
• Final Frame
• Transcription - oDesk
#prsatampabay @MarkCRegan
Hosting
• YouTube, Vimeo, Facebook
• Live-streaming: Ustream.tv, Justin.tv
• Distribution: TubeMogul
PLAYERS
• Channels
• Branding
• Monitor
• Controls
#prsatampabay @MarkCRegan
#prsatampabay @MarkCRegan
PROMOTION
• All Web Properties
• Social Networks
• Ad Networks
OPTIMIZATION
• Titles, Tags, Descriptions, Summary, Custom URLs, Credits, Sharability, Thumbnails
Next Steps
#prsatampabay @MarkCRegan
SCRIPT
RECORD
EDITPUBLISH
TRACK
BUY
DELETE
#prsatampabay @MarkCRegan
Let’s Connect
• Intelident Solutions
– Internet Marketing
• www.MarkCRegan.com
• Twitter: @MarkCRegan
• [email protected]
• Bonus: cheatsheet if we connect
• Thank You!
#prsatampabay @MarkCRegan
OnlineMarketingFanatic