Library and Information Health Network Northwest NewsletterBY HEALTH LIBRARIES, FOR HEALTH LIBRARIES

Funded by the NorthwestHealth Care Libraries Unit

Printed on 100% Recycled Paper

ISSUE 40SUMMER 2012

The Director ofHealth Libraries Annual PrizeDavid Stewart 2

Farewell to Kathy Atkinson Retiring after 20 years in the NHS in Manchester Emily Hopkins 3

E Books: Experiences and Future DirectionsAngela Donnelly & Anne Webb 4

Promoting library serviceswith Pinterest Helen Collantine 9

CILIP London EventKnowledge Management:Tales from the Front LineLaura Drummond 10

Taking over the ChristmasStudy Day Tracy Owen 12

The Reading Well Sue Beames 14

New Start for a New Look Service at Greater Manchester West John Brooke & John Coulshed 15

New starter at TamesidePeta Jones 15

IN THIS ISSUEFor some unknown reason Ican’t take Formby seriously.It’s just that I associate it in mymind with George Formby andas I drive into town I expect tosee men in flat caps with cheekygrins and ukuleles leaningagainst lamp posts or “ j’stcleenin windus”. Of course Iknow it’s not like that now.Formby, for one thing has a 24hours Tesco and a Waitrose.

In the same vein when I first thought ofgetting a job in the NW NHS, I phoneda friend (in Hampshire if you need toknow) and she said in hushed tonesthat the North West was known to bevery good indeed. Well, as it turns out- it is. It’s staffed by hardworking,creative and dedicated people – this iswhere I plug the Directors Prize – socongratulations to Linda and Chris.Talking of prizes read all about moregreat work going on in the North Westevidenced in the Christmas Study day.Tracy Owen gives a full account withpictures. Can somebody please findDavid’s smile :->

Despite hard times, George F. wouldhave known a thing or two about that,services continue to innovate andimprove. So welcome to the renovatedand reinvigorated Trust Library and

Knowledge Centre at Greater ManchesterWest, described by John Brookeand John Coulshed.

Hard to know what George would havedone with a computer if he had ownedone. No doubt the screen would bevery clean and the keyboard wouldhave had a lot of water damage, “j’stcleenin the comp’ter”. He might nothave thought up something as creativeand useful as Pinterest, read HelenCollantine’s article on how Pinterestcan be deployed in libraries.

Colleagues have been out and aboutgathering information from conferencesand study days. Read Angela Donnellyand Anne Webb’s account of the E-Book conference at the University ofthe West of England (UWE) and LauraDrummond’s summary of the CILIPKnowledge Management Event. Both ofthese are highly relevant topics withplenty to think about.

Welcome to Peta Jones at Tamesideand farewell to Kathy Atkinson atNHS Manchester after 20 years service.

Matt HollandOUTREACH LIBRARIANNWAS NHS TRUST

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I was delighted to be askedby the Library InformationHealth Network North West(LIHNN) Committee to give apersonal prize to someonein the network who hascontributed to the professionand the network. In thinkingabout this I recognised thatLIHNN is much bigger thanjust its NHS members - itincludes library services inuniversities, charities andfrom national bodies with anorth-west base.

This means that the annual Director’sprize could go to anyone from thosesectors.

The other thing I had to think about wasall the different people that make upthe network. I tend to meet and get toknow our Library Managers - but Idon't think the prize always has to beabout "managers" and "people whohave been around for a long time".

And so, with those caveats, I thoughtabout who has contributed to theprofession and to the network - and itis clear that this is not always going tobe easy - everyone contributes, in someway, to the network; but I have decidedto give this first director’s prize to twopeople who I think you will agree richlydeserve it.

They are Linda Ferguson and ChristineThornton.

Chris has managed one ourbiggest and most complexlibrary information servicessince [date]. Central Manchester hasseen multiple changes, mergers, andnew builds, and this process continueseven now. At all times Chris hasdemonstrated clear vision and thepersonality and skills to ensure the Trustunderstands the value of the evidencebase and how library services supportexcellent patient care - and she hasalways carried her team with her.

But that's not the only reason for theprize - Chris has been a significantcontributor to the profession. She is anactive committee member of the CILIPHealth Libraries Group and some yearsago she filled in for Sue Hornby,teaching specialist skills to ManchesterMetropolitan University's librarianshipstudents. Above and beyond that shetook on the co-ordination of GreaterManchester mental health libraries fora year while Claire Bradshaw was onmaternity leave. I think this

demonstratesChris's ability to

see the bigger pictureand to find ways of making the

profession and NHS library servicesbetter.

And even beyond that there issomething particular that I want to flag- Chris chaired the Greater ManchesterLibrarians Group at a very challengingtime. We were working our waythrough what was then called theJericho Project - and it was clear thatthis was not going well. Chris wasinstrumental in working with GMlibrarians and the Health Care LibrariesUnit team to make sure that wedeveloped a shared vision - our currentGMHELP scheme would not exist todaywithout Chris's work.

The Director of HealthLibraries Annual Prize

CHRISTINE THORNTON

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In terms of contribution to theprofession, Linda is acknowledgedas the national lead and experton the grading of NHS librarianposts. She led the work on creatingnational job profiles for NHS librarystaff as part of the NHS’s introductionof Agenda for Change which created asingle pay spine for all non-clinicalstaff. Linda’s work created national-level templates for all NHS employersto assess their library staff. This in turnhas led to a situation where almost allNHS library staff have received gradeswhich accurately reflect their expertise,responsibilities and status in comparisonto other professional groups – this is asituation which could not have beenimagined before Linda’s work in this area.

Linda’s contribution to the profession isalso demonstrated by her national-levelwork on the Costing and PricingFramework for NHS library serviceswhich, for the first time, will provide anationally agreed toolkit enabling localNHS library managers to cost andprice their services.

Linda led the establishment of ourregion-wide CPD programme for allNHS library staff which is based on abi-annual training-needs analysis andwhich is designed to be flexible, localand free at the point of delivery. Theseare vital for our library staff who findlong-distance travel and the cost ofcourses prohibitive. The quality of thisprogramme is reflected in it beingawarded the CILIP Seal of Recognitionin 2008.

L i n d a ’ scommitment to her

own CPD is very strong.She is always looking for ways

to improve her knowledge and skillsand recognises that, as one becomesmore senior, these opportunities comefrom many non-traditional, non-librarysources. I have already said that Lindais regarded as the national lead formany human-resource related issuesfor NHS library staff. In order tostrengthen her understanding of thisfield, Linda undertook the PeopleManagement and Development courseat the Chartered Institute of PersonnelDevelopment (CIPD) and became alicentiate of the CIPD.

I would also like to add somethingabout Linda that may not be evidentfrom all of the above. Linda has acapacity for hard work, an attention todetail as well as the ability to see thebroader picture and, above all, anintegrity that is unrivalled in all of mythirty years of working. Linda hashelped make the NW Health CareLibraries Unit the success it is, and herpersonal reputation at national,regional and local level increasescontinually.

Farewell toKathy Atkinson- retiring after20 years in the NHS inManchester

L INDA FERGUSON

Colleagues from LIHNN andvarious representatives of theNHS in Manchester, as well asKathy’s daughter V icky,gathered to send Kathy off instyle to her new job as “lady ofleisure” at the end of March.

The full extent of the guest list had beenkept under wraps, to ensure maximumsurprise every time the door opened,and the quiet lunch with a fewcolleagues Kathy was expecting quicklyturned into a suitably lively send-off.

We even had a “book” cake, thanks toa talented member of the Public Healthteam- entitled The Librarian’s Guideto Retirement! Hopefully the guideincluded Kathy’s tips on how to makeyour retirement suitably exciting andactive, with a trip to Canada planned,lacemaking project ready to go and anambition to take up cycling! LindaFerguson was on hand to thank Kathyfor her contribution over the years andpresent her with vouchers from LIHNN,and I had the honour of presentingKathy with the “bike fund” (we decidedpurchasing the bike itself would be abit impractical - whoever knew therewere so many different types!).

Thanks to all who came along, andneedless to say we’re all missing Kathyand glad she’s settling down to anexciting new chapter in her life.

Emily HopkinsHEALTH INFORMATION & RESOURCESLIBRARY MANAGER, MANCHESTER MENTALHEALTH & SOCIAL CARE NHS TRUST

Finally I would like to congratulateChris and Linda on their achievements– long may they continue!

David StewartDIRECTOR OF HEALTH LIBRARIES NW

Kathy and her daughter Vicky outsideFallowfield Library.

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Taking over theChristmas Study Day

You may think that the Christmas study day is only one day of the year but...

It actually started way back in May whenmembers of the Quality group approachedthe LIHNN Coordinating committee with theidea of presenting a showcase of the workthat they had been doing. The committeedecided that this was a good idea andasked me to contact Gil and Linda at HCLUto add it as an agenda item.

By the next Quality Group meeting in July, the coordinatingcommittee had agreed to go ahead with the idea. The QualityImprovement Awards were born. Nominations could be madefrom an individual Library service or LIHNN group and coverone of the four categories:

1 Patient care or patient info

2 Marketing / promotion

3 Stakeholder & customer improvements

4 Library staff development.

Gil suggested inviting Phil Bradley (Internet consultant andCILIP Vice-President) to present the awards and give a talk.

Back at the next LIHNN Coordinating committee meeting inAugust, we announced that we were “taking over” the ChristmasStudy Day, having greater input than previous years.

Pulling the agenda together involved a number of meetingsand emails over the rest of the year, but with Gil’s help a plan

for the day began to come together. Over this time we alsodiscussed prizes and trophy designs and how the awardswould be organised. We decided to split the day into twosections; presentations from Phil Bradley and LIHNN groups,and the awards.

The awards would include:

The Quality Improvement awards – the LIHNNCommittee would shortlist the nominees to a maximumof 2 from each patch and 1 special interest group (i.e. amaximum of 7 finalists). These will then be presented atthe Study Day and attendees would vote for the winners.

Thanks to LIHNN members who have delivered training.

“Congratulations” to people having received FCLIP,MCLIP, ACLIP or Revalidation from CILIP.

“David’s Award” – Special award from Director ofHealth Libraries to someone who has made anoutstanding impact on the profession

By the closing date for the nominations at the end of Octoberwe had 11 submissions and the LIHNN Coordinating Committeeselected 3 finalists to present at the Christmas Study Day. Theremaining 8 submissions were invited to deliver a ‘minute ofmadness’ presentation.

So from May until the day itself, there was a lot of organisinggoing on in the back-ground.

Alison and Steve from Macclesfield

Steve from Christie

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The day started at 9.30 with registration and Tea and Coffeeand then we had a welcome from David. At just after 10amwe had a presentation from Phil Bradley the then VicePresident of CILIP, all about using social media as a personallearning network. By the end of Phil’s talk, with a huge rangeof social media tools explained to us, we were ready for acoffee break.

Following coffee it was time for the three presentations fromthe Quality Improvement Awards nominees, these were:

1 Promotion of NW mental health libraries,Mental Health Librarians Group – StephenEdwards

2 Library refurbishment, Macclesfield HospitalLibrary - Angela Donnelly

3 Balanced score card, Christie Hospital – Steve Glover

And the minutes of madness were:

1 Veterans mental health, Lancashire Care - Sue Jennings

2 Volunteers, Lancashire Care - Sue Jennings

3 Staff CPD, Wirral - Eileen Hume

4 ITU ward round, Wirral - Eileen Hume

5 SAS work, Wirral - Eileen Hume

6 Welcome Board, UHMBT – Tracey Pratchett

Next on the agenda was lunch, networking, voting for thequality awards and completing the quiz set by Gil Young.After lunch it was time to hear from some of the LIHNNgroups including the Committee and HCLU.

It was then time to announce the winner of the Quality Improvement Awards:

WinnersLibrary refurbishment - Macclesfield Hospital Library

SecondBalanced score card - Christie Hospital

ThirdPromotion of NW mental health libraries - Mental Health Librarians Group

Phil Bradley gave out the prizes.

The day finished at half three, after which the usual suspectsheaded off on a mini pub crawl, while others hit the Christmasmarkets.

Tracy Owen FADE LIBRARY, LIVERPOOL PCT

Steve representing the Mental Health Librarians Group

Sue Jennings

And the winner of the minutes of madness:

Veterans mental health - Lancashire Care

A quick round of thank yous and congratulations on behalfof the LIHNN Co-ordinating Committee to the members ofLIHNN that had provided training to other LIHNNmembers and to those who had obtained CILIPQualifications in the last year and we were ready for thefinal award. This was the winner of the Director ofHealth Libraries North West Award. This time therewere two winners:

Linda Ferguson and Chris Thornton

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Over the last decade our usershave become increasinglyfamiliar with the convenienceof accessing electronic journalsand databases. Despitemany lamentations alongthe way I doubt few wouldwant to return to the DarkAges of the printed IndexMedicus, dialing in todatabase hosts or CDs!

The concept of the e – book has alsobeen around for quite a while. Over thepast few years e books haveincreasingly become part of the libraryenvironment and our users’ lives. Evenso it would seem that there is still muchto understand around the benefits theyoffer us and our users and thecomplexities of the businessenvironment in which they operate.Recently, through the efforts of Amazonand uptake of the Kindle, e book saleshave started to outstrip paperbacks.However many questions remain abouthow best to implement e books inlibraries for the benefit of all.With this in mind attending an eventto share knowledge and expertiseacross sectors seemed like anopportunity not to be missed! So we

braved the hail storms, driving rainand inevitable motorway road worksto pitch up at the University of theWest of England where thankfully awarm welcome, coffee and pastrieswere waiting! The highlights of apacked day were as follows:

After being welcomed by JasonBriddon, Deputy Librarian UWE, wesettled down for the first session:

Presented by James Clayfrom Gloucestershire College.It is not an exaggeration to say thatJames is passionate about the use oflearning technologies to enhance thelearner experience. Whilst hoping thathe was preaching to the partiallyconverted and early adopters, heacknowledged that resistance tochange is normal and that users or“learners” can be very sceptical.Anecdotes about protests andresistance to the progression fromwriting on bark to slates to paper withink, then ready made ink and finally –

the outrage of the ball point pen -helped to illustrate this point well.

The strength in James’ presentation wasto get participants thinking differently.He highlighted the value of technologyin providing a learner centred solution;providing choice, whilst improving userengagement, inclusion, accessibilityand participation. Technology changesare all about making things faster,easier and more efficient. He alsomade the interesting point that as wellas being able to make choices, we alsohave preferences and technology is notjust about making a choice butsupporting our preferences. His earlymention of white and dark chocolate tomake this point did set our taste budsgoing!

Throughout his talk he identified someof the key issues surrounding e books,many of them recurring themesthroughout the day including:

The use of e book readers andplatforms,

The ability to borrow e books andproviding seamless and easyauthentication.

E Books: Experiences and Future Directions

UNIVERSITY OF THE WEST OF ENGLAND, BRISTOL I 23RD APRIL 2012

Do you like booksor reading?

Making time: for staff developmentto understand the potential of thetechnology, keep abreast of thepace of change and provideadequate support for learners.

Promotion; frequent and by everyavenue possible including thepaper versions of e-books.

Cost: pricing and content

Connectivity, online and offline use.

Developing the e book foracademic texts

James also cautioned against beingundermined by the “Innovation PreventionDepartment” (all organisations havethem, we know who they are!) callingus to think differently and pursuealternatives.

Following James, Anne Hooper fromBristol Libraries described theexperiences of 5 authorities in settingup a public libraries consortium for ane book service in:

Driven by an increase in user demand,the need to gain greater understandingof the issues around e book provisionand ultimately be able to makerecommendations to their services fivepublic library services in the south westset up a task and finish group toexplore consortial e book purchases. Their pilot e book service, using AskewseBooks, has been running sinceJanuary 2012 and usage is still onlyequivalent to a small branch library inBristol, however it is fast growing.Books are made available via thecatalogue and figures indicate there isno hour or day when they are not beingaccessed so it truly is a 24/7 service.Patrons are able to download up to 3books at a time and have them for 21days after which they automatically“expire”, thus no fines are incurred andall books are “returned” on time forother users to access. Future plansinvolve reaching remote users andsupplying e book readers such as theSony e reader and Kobo. Manyreaders who wanted to access the

service but had Kindle devices wereunable to do so and this had proved tobe a barrier. The service is also heavilypromoted at local railway stations in abid to appeal to the commuter market. For more information:http://www.librarieswest.org.uk/ebooks.aspx

Nancy Davies, Leeds UniversityHaving been tormented by talk ofchocolate by James, Nancy’s talkwas based on the “MartiniLearning” conceptadopted atLeeds …

”Anytime,anyplace,anywhere…” Manyof you mayhavealreadyheard ofthis project,or maybe encounteredsimilar onesin the NW, toprovidemobileaccess toresourcesfor year 4and 5 medicalstudents. Theproject arose due

to the various challenges faced bymedical students in their placementenvironments. When students werebusy working in clinics they wereunable to get to libraries or find accessto information sources. Also they needto record performance feedback fromprofessionals they are working with.Their conclusion was that studentsneed to carry their information resourceand the solution was to loan studentsan iPhone to use as their device.

To ensure that appropriate resourcesere used the devices were pre-

E book lending andpublic libraries: theLibraries Westexperience

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Continued over...

Mobile Learning &Medical Students

E Books: Experiences and Future Directions

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loaded with apps to support learningand record feed-back they werealsoenabled with access to key medicalresources. The 3 main apps are DrCompanion, which includes access toBNF and the Oxford Handbooks ofClinical Medicine and ClinicalSpecialties, MiniCEX which allowsstudents to complete assessments whichare then sent to the third app - TheProgress File. This is used to recordfeedback and notes and sends updatesto a blog area. Generally the projecthad received positive feedbackalthough some students thought it rudeto use a mobile phone in front of apatient and perhaps an iPad would bemore acceptable. In the iPad vs iPhonedebate – both score highly with theInfection control department as they areeasy to wipe clean and have no fiddlykeys, iPhones have the addedadvantage of being able to fit intopockets and are thus more portablethan iPads. It was also interesting thatmobile e book access was a clearpreference with very few studentswanting to rely on PC access alone.

For more information:https://www.medicine.leeds.ac.uk/mbchb/medicalapps.aspx

All this and it wasn’t even 11.30am!Minds buzzing we were ushered toour coffee break to fortify us for thenext two sessions, plus it also gavean opportunity to catch up with other

colleagues and one or two familiarfaces.

Following the coffee break Neil Forddiscussed Patron Driven Acquisition(PDA) as one of the options to expande books collections in:

PDA is exactly what thename suggests: Library patrons areprovided with the opportunity to accesse book titles loaded into the librarycatalogue, a certain number of actions(such as viewing the book for morethan 10 minutes) may then trigger apurchase of the book. As you mayimagine this purchase model has itschampions and sceptics. Some maygasp at the seeming “loss of librarycollection management”, otherswelcome the increased participationfrom patrons in building a collectionthey want.

Neil described the steps in setting upPDA at Bournemouth, choosing aprovider, appropriate collection subjectcoverage and the triggers foracquisition. Developing a profile for the

collection is important and incorporatescriteria for which subject matter thebooks should be about, the publishers,price and publication dates.

When this has been decided the MARCrecords are loaded into the librarycatalogue and the e books are readyand waiting! Costs to the library arecontrolled by setting a budget or fundslimit in a deposit account with theaggregator. When purchase istriggered (by number of accesses oruse) the library’s account is thendebited.

The project has now been reviewedalong with usage and value to try anddevelop a better profile of what theirusers may need.

Key points:In the academic sectorengagement of students is animportant issue and students asstakeholders increasingly expect tobe involved in the decision makingprocess. Therefore users having asay in building the collection wasviewed positively anddemonstrated partnership working.

Building the profile for the PDAprocess is an essential step and itcan be time consuming.

Using this approach can be usefulfor reaching users who are difficultto provide for and provide anopportunity to make a collectionmore relevant to them.

Students at the heartof the (acquisition)systems: experiencesof Patron DrivenAcquisitions atBournemouthUniversity.

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Promotion of PDA via a number ofroutes is absolutely key.

The final presentation before lunchprovided an opportunity for HuwAlexander to present:

The key messages were:Whilst publishers mayhave been cautious in the past theyare now embracing e books asthere is a need to change andembrace the opportunity to providechoice.

There are problems aroundcollection development and manydifferent business models are beingdeveloped (he identified 8). It isnot easy to keep track of them!

Traditional publisher relationshipsand models are changing andSAGE, among others are workingwith aggregators such asMyilibrary and Dawsonera

They are also working with retailpartners such as Kobo andAmazon.

They are working with mobiletechnology and allowingdownloads

However it is a complex environment,it’s early days for e books, everyone ison a learning curve to adapt and develop.

After an action packed morning Iwas delighted to hear that I was inthe first sitting for lunch – I hadcertainly worked up an appetite!We also had a chance to networkwith colleagues and visit suppliersstands prior to the afternoon sessionwhich was to be an opportunity tohear from five e book aggregators.

Academic Rights Press: UnboundMedicine, Coutts, Dawsonera, WoltersKluwer/OVID and Ebrary were askedto give short presentations highlightingtheir plans were for the future, theirbiggest challenges and frustrations andhow the library community could workwith them.While most, unsurprisingly, used theirten minute slot to plug their service,some common themes emerged whenthey addressed the questions in hand.The biggest challenges and frustrationsfor the aggregators were aroundcontent acquisition, publishers goingdirect to libraries and bypassing them.Publishers were concerned with controlof content and Digital RightsManagement (DRM). All agreed thatmeeting user expectations waschallenging. They recognized that alllibraries are different as are their usersand trying to meet all the diverse needswas problematic. The lack ofstandardisation of devices andplatforms was raised as an issue whilethey also acknowledged that as they allwant to differentiate themselves andhave something unique to make themstand apart from each other theycontribute to creating this very issue!

They all agreed that librarians couldhelp to influence future developmentsby coming up with commercially viableproposals, being part of advisorygroups, exploring group purchasingmodels and giving feedback to all theplayers.

As to future developments – they tendedto focus on what was happening withintheir company.

Dawsonera talked about their newportal and platform redesignwhich will soon be available.Open access was also discussedand Dawsonera users will be ableto find titles via Google withouthaving to login first. All saw moreflexible models being introduced.

Ebrary suggested libraries mightuse a subscription to provide thebase collection and then use PDAfor highly accessed titles. They alsohave Apple apps available now –with android apps coming in thesummer. These will enable on andoffline access to content. They areaiming to licence more content e.g.Wiley.

Coutts are aiming to be able toprovide any book as an e book.

Wolters Kluwer/OVID is exploringunpacking chapters.

Are e books healthyfor publishing? ASAGE perspective

Continued over...

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E Books: Experiences and Future Directions

The day finished with audienceparticipation with a Question Timepanel (representing aggregators andsome of the speakers) answering abroad range of questions from theaudience reflecting issues such as:

Making the e books availablesimultaneously when the printversion is published. Publishersrecognize that this needs theirattention in order for the e book toprogress.

Sustainability of collections andpricing for bundles of titles:Publishers are aware that there isa move away from bundles andare starting to reflect this in theirpick and chose options and theirofferings to small libraries.

Compatibility with the mobileenvironment: There are manydifferent options for mobile devicesand complex technologies. This inturn creates complexities for thepublishers and their ability to keepabreast of new developments.

Impact of the Cloud: Connectivitymay be an issue and therefore theability to read offline important.

Latest editions of books andkeeping up to date with them:Publishers will always have tocharge for replacement editions tomaintain economic viability. Alsoalerting libraries of new editionscan be slow and problematic.

The Leeds iPhone Model: How longwill it take others to catch up andhow can it be sustained? In thefuture financial constraints mayprevent the library from supplyingdevices.

There are plenty of NHSinnovation prevention departmentsaround! A solution could beencouraging users to provide theirown devices and have thenenabled for networks? Themessage was clear - we must lookfor solutions and take the initiative,there are technical solutions toensure security.

All the presentations can be found athttp://www.uwe.ac.uk/library/info/bookings/ebooks/2012_ebooks_prog.htm

Overall it was a most enjoyable andinformative day which just left the finalchallenge – finding the right exit fromthe very confusing car park ....!

Angela Donnelly STAFF LIBRARY SERVICEEAST CHESHIRE NHS TRUST

Anne Webb LIBRARY OPERATIONS MANAGERKOSTORIS LIBRARY THE CHRISTIE NHS FOUNDATION TRUST

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Pinterest is a virtual noticeboard that allows users toorganise and share ideasand information from theweb.

Pinterest users can upload, save, sortand manage images or videos, knownas pins, by creating collections knownas pinboards. Pinboards are usuallythemed so that pins can easily beorganised. Pinterest acts as a socialmedia website, where your content, aswell as other uploaded pins, can bebrowsed on the main page. Users cansave their favourite pins to one of theirown boards using the “Pin It” button.Content can also be found on the weband uploaded to a board via the “PinIt” button, which can be downloaded,from the Pinterest site, to the bookmarkbar on a web browser.

Pinterest offers a great way to spreadthe word about the resources andservices we offer, using an innovativeup-to-date social media forum.

You can see, in the screen shot, some ofthe boards we have created by pinningbook and journal covers; a good wayto attract readers to books they mightnot have seen.

Other boards that we are thinking ofcreating are:

a board for new books and mediaadded to stock;

a board to promote activities, suchas training sessions.

Pinterest can also be used to giveaccess to e-books (thanks to KieranLamb for sharing QR codes).

We are also looking for relevantvideos, which can be uploaded to apinboard (any suggestions gratefullyreceived).

Currently, users can follow us byclicking the ‘Follow me on Pinterest’button on the Trust Library Services pagehttp://traffordlibrary.wordpress.com/The URL may change, in the future, toreflect the fact that Trafford is now partof CMFT.

Helen Collantine SENIOR LIBRARY ASSISTANT CENTRAL MANCHESTER UNIVERSITYHOSPITALS NHS FOUNDATION TRUST

PinterestP R O M O T I N G L I B R A R Y S E R V I C E S W I T H

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Being relatively new to the world of knowledgemanagement, I’d beenlooking for examples ofknowledge management inpractice when I spotted anupcoming CILIP Londonevent called ‘KnowledgeManagement: Tales from theFront Line’.

This sounded like exactly the sort ofthing I needed. The event was locatedright behind Euston Station (and in apub too!) so there was no fear ofgetting lost in central London. After atwo-hour train journey fromManchester to Euston, a short bout ofPendolino sickness and a quick wanderaround the bookshop at the BritishLibrary, I was sitting comfortablyamongst a group of lovely Librarians.

‘Knowledge Management: Tales fromthe Front Line’ was lead by JamesAndrews, the Knowledge andInformation Management Officer at theBritish Red Cross who offered up hisown experience of knowledgemanagement. In his introduction of theBritish Red Cross, a charity who helppeople in crisis, I was particularlyfascinated to learn that theorganisation’s emblem is authorised bythe Ministry of Defence and thereforeunauthorised use is considered acriminal offence under the GenevaConventions Act 1957.

Our first task was to work in smallgroups and consider the question ‘whatis knowledge and knowledgemanagement?’ Although we wereaware of the many things written about

on this topic, our own response wasthat the central element of knowledge isits human dimension and particularlyour synthesis of information: wheninformation is obtained andabsorbed through an individualexperience or within a particularcontext, it becomes knowledge,whether explicit or tacit.

As a result we decided that knowledgemanagement was a misleading term.

Knowledge is personal, often intangibleand can only be offered voluntarily. Itcannot be ‘managed’. James promptedus to consider what would happen if weasked a person to write down all oftheir knowledge – it could not be done.A person recalls knowledge only whenit is needed and until then it’s storedaway. However, as knowledgemanagers, we can recognise thatrelevant knowledge can be captured,structured and communicated in wayswhich meet organisational objectives.For instance, we can help prevent theduplication of work within ourorganisation by building relationshipsand connecting people.

We were then given abrief introduction to the

theory of knowledge management.I must admit that at 7pm and after aglass of wine, this was pretty heavy stuffto digest. In (extremely) simple terms,knowledge management is enabled bypeople, processes and technology. TheCynefin framework describes people asintrinsically complex due to theconvolution of individual experiencesso we must create order throughprocesses and technology.

Once the heavy stuff was concluded, Iwas glad to hear James offer his ownexperience of knowledge managementwithin his organisation. He started withexamples of the technological featureshe used to maximise the impact ofknowledge management, in particular,the ability to automate repeatableprocesses, collaborate and share,consolidate organisational objectivesand minimise risk.

1 Intranet People SearchJames asked himself what a ‘quickwin’ would be within the British RedCross. The organisation oftenreceives urgent enquiries fromrefugees from all over the world andwho cannot speak English. Byworking in collaboration with IT andHR, he created an intranet peoplesearch which including (amongstother things) the contact details andlanguages spoken by staff. This hadan immediate impact as requests bypeople who spoke another languagecould be dealt with much morequickly.

CILIP London EventKnowledge Management:Tales from the Front Line1 4 M AY 2 0 1 2 I T H E S Q U A R E TAV E R N , L O N D O N

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2 Online Communities of PracticeJames used online wikis to establishcommunities of practice. Thesecommunities included staff who hadcommon ground within their rolesbut who were not connected (likethose involved in marketing tasks forinstance). James established thewikis and developed their pagestructures but then handed them overto a nominated member of the groupwho became the wiki communitymanager. Using these webplatforms, James encouragedengagement and discussion ratherthan document storage which hetermed ‘Open MIC’ (MembersInformation Exchange).

3 Document ManagementI n la rge organisa t ions , themanagement of documents can bedi f f i cu l t . James par t i cu lar lyhighlighted the pitfalls of using emailto manage documents. Changesoften mean that staff do not receiveemail documents or end up with theincorrect version of a particulardocument. Where shared drives areused, documents tend to bestructured by team or departmentrather than by function sodocuments frequently get lost.Instead, James introduced document

management software in which hewas able to produce boundaries forfiles with minimum metadatastandards. This essentially meantthat a file plan was developed andindividuals can now choose to viewthe document file structure in themost appropriate format for them.

James did explain that technology isonly a tool and not the central elementof knowledge management: face-to-face liaison is the most valuable way toenable knowledge management sincewe can usually say more than we canwrite.

4 Knowledge Cafés andAnecdote CirclesJames organises workshops calledKnowledge Cafés where he aims tomove people around to promotedifferent dynamics and encourageopen conversation. One of hisfacilitation techniques is theAnecdote Circle. For example with arisk management group, he asked

everyone to jot down on post-it notessituations which pose day-to-dayrisk. They then worked together tocollate them under various titles(sounds suspiciously like classification,eh?!). He recommended this activity tospark discussion and bringknowledge together in a way whichis not forced or uncomfortable.

After the event, I was encouraged toask myself how we could best use thesetechniques in our own organisation:what might be a ‘quick win’ for theTrust; where might communities ofpractice have an impact; could Iinvestigate a more effective documentmanagement system and so on. I wassatisfied that the trip was worth makingas I came away with a much better ideaabout how to apply knowledgemanagement in practice. I’d alsobought an appropriately cultural set ofOlympic-themed magnetic bookmarksand as an honorary CILIP Londonmember, I’d met some delightful people(thanks for the drink, Claire).

Laura DrummondKNOWLEDGE MANAGEMENT TEAMPENNINE CARE NHS FOUNDATION TRUST

“Face-to-face liaison is the most valuable way to enable knowledgemanagement since we can usually say more than we can write”.

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Following our libraryrefurbishment in 2008we began to stock asmall number of fictionbooks for staff to borrowalong with their studyresources.

Word quickly spread around the Trustand we received book donations fromfar and wide. Not all of the books werefiction – they included biographies,travel and lifestyle books. However, thecollection of non-fiction but non-clinicalbooks was so small it didn’t really meritits own bookshelf so we weren’t surewhat to do with them.

Health and WellbeingCampaignAt this time our Trust was in the midst ofa campaign to improve the health andwellbeing of staff, through initiativessuch as Weightwatchers, Zumbaclasses, yoga sessions and stressmanagement workshops. We decidedto apply for funding from our hospitalLottery Committee to purchase a rangeof books which would complement this

campaign. The Lottery Committee werehappy to fund this and we purchased awide range of books including:

Healthy living

Diet and exercise

Travel

Family and relationships

Pain management

Parenting

Hobbies

Cookery

CompetitionOur next problem was what to call thecollection and how to raise awareness

of it. We did this by running acompetition to come up with animaginative and descriptive name forthe collection. We had over 25suggestions from staff across the trust –these included names such as TheChillax Collection, The LittlePlace Around the Corner, OffDuty and the final choice of ‘TheReading Well’, which was suggestedby Chaplain Graeme Harrison, wasmade by a panel of 16 Library Staffand Book Club members. Graeme wona £25.00 book token.

Improving literacy We are again taking part in thenational Six Book Challenge – aprogramme to improve literacy andencourage reading for pleasure – andthe number of registered participantshas increased for a second year. Theentire collection continues to expandthanks to the donations and suggestionsfrom staff.

Sue BeamesLIBRARY ASSISTANTBLACKPOOL VICTORIA HOSPITAL

The Reading Well

Hospital Chaplain Graeme Harrison helps Debra Thornton add a bucketful of books to the Reading Well

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In 2011 it was decided to bringtogether the Trust Library andthe Ian Smith Drug ReferenceLibrary and re-launch them asone serv i ce in a newlyrefurbished Library space onthe Prestwich site.

The new library, now renamed the TrustLibrary and Knowledge Centre, re-launched with an open day on Friday20th April 2012, and nearly 100 visitorscame along in support. The library wasofficially opened by Alan Maden, TrustChair, David Stewart, Director of HealthcareLibraries North West, and Kathryn Harney,Associate Director of Research.GMW invested £14,500 into theredevelopment of the library, with matchedfunding from the North West Health CareLibraries Unit. The Trust Learning

Development Department provided furtherfunding for eight wi-fi-computers, to helpfacilitate the roll-out of e-learning in theTrust, and to increase library usage.The way people use libraries is changing soit's vital we evolve and adapted to meet theneeds of the 21st century visitor. By investingin a bigger, brighter and better library, weaim to encourage more people, and moregroups of people, to use us. The new layouthas been designed to provide areas wherepeople can sit, study, train or meet withcolleagues. Modern visitors need to be ableto use laptops tablets and other mobiledevices, so the library now providescomputer areas with charging points andfree Wi-Fi access.

Usage of the library has certainly increasedsince the re-launch, and we have receivedmany positive comments from our visitors

who appreciate the brighter lookof the library. The flexible working

spaces are popular for meetings and studysessions and word has already got out aboutthe Wi-Fi. We will also be introducing lateevening openings to further show ourflexibility and responsiveness to changingneeds.

By investing in the new library service, byproviding new facilities and access for e-learning, we're ensuring it remains popularand relevant to staff for many years to come.

John BrookeLIBRARIANTRUST LIBRARY AND KNOWLEDGE CENTRE

John Coulshed LIBRARIANTRUST LIBRARY AND KNOWLEDGE CENTRE

Hello

I am Peta Jones and I was appointedOutreach Librarian at TamesideHospital NHS Foundation Trust inMay 2012.

I completed my MA in Information andLibrary Management at NorthumbriaUniversity in 1998 having initiallycompleted a teacher-training degree untilregaining my sanity! After qualifying Iworked in the Higher Education sector atBishop Grosseteste College in Lincoln thenmoved to the North West to work at

Eccles Library, in the publiclibrary service, where I gained my Chartership.This is my first appointment in the HealthLibraries sector.

In this new role I am providing support toDoctors going through the newrevalidation process offering one to oneinformation skills training, literaturesearching and journal club support. I havereceived a great deal of support from mycolleagues at Tameside and from Sue and

Gary at Warrington, who allowed me towork-shadow Sue for a couple of days. Itwas also great to meet some of you at theClinical Librarian’s meeting in June. I amlooking forward to providing an Outreachservice at Tameside and supporting thedoctors throughout the introduction ofrevalidation.

Peta JonesOUTREACH LIBRARIANTAMESIDE HOSPITAL NHS FOUNDATION TRUST

New starter at Tameside

New Start for a New Look Serviceat Greater Manchester West

Library study pod with W-Fi computers Library study rooms post refurbishment Main Library room post refurbishment

How you can contribute to the NewsletterAll members of LIHNN are welcome tocontribute to LIHNNK Up. We particularlyencourage contributions from para-professional staff and anyone who has notpreviously written for publication. Membersof the Editorial Board would be pleased to“mentor” new writers and provide adviceon what makes a good readable contribution.

What could you write about?Really it is up to you as we are looking fortopics of interest to health library staff. It could be:

something new that you have used oryour library has introduced

an overview of a piece of software suchas a social media tool

lessons learned (good or bad) fromdoing something differently in the library

good news that you want to share with LIHNN

an account of events and coursesattended. For conferences and coursesplease include what you found mostvaluable and what you will dodifferently from having attended theevent or course.

Format of contributions and other “rules”1. Please send your documents as Word

(i.e. either .doc or .docx) files.

2. Photos and artwork should be submittedin JPG format. Please don’t embed themin the Word documents. They should besubmitted as separate files with ameaningful caption.

3. Don’t forget your name, location, title ofarticle and date of article.

4. Please give full details of events, coursesand conferences attended. This shouldinclude:

The name of event and location

Date of event

Name of organising or sponsoring body

Details of how any support materialscan be obtained e.g. website urls

Full references to any publishedreports, articles etc.

5. All acronyms should be written out in full for the first occasion they are used in the text.

PDF copies of back issues and indexes to the newsletter are available at:http://www.lihnn.nhs.uk/newsletter/lihnnk_up_archive.html

Contributions should be submitted to:Mike Hargreaves (Chair of the NewsletterEditorial Board) Uclan Email: mhargreaves@uclan.ac.ukTel: 01772 892127

About Library and HealthNetwork North West(LIHNN)Website: http://www.lihnn.nhs.ukfor details of the groups and their activities

LIHNN Chair: Tracy Owen (Liverpool PCT),tracy.owen@fade.nhs.uk

LIHNN Co-ordinating Committee:lihnn_committe@lihnn.nhs.uk

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Mike Hargreaves (Chair)Uclan mhargreaves@uclan.ac.uk

Rachel BuryEdge Hill University/ University HospitalAintree rachel.bury@edgehill.ac.uk

Andrew CraigLancashire Teaching Hospitals NHSFoundation Trust andrew.craig@lthtr.nhs.uk

Linda FergusonHCLU linda.ferguson@nhs.net

Steve GloverThe Christie NHS Foundation Truststeven.glover@christie.nhs.uk

Matt HollandNW Ambulance Service NHS Trustmatt.holland@nwas.nhs.uk

Victoria Treadway Wirral University Teaching Hospital NHS Foundation Trustvictoria.treadway@nhs.net

Kieran LambLiverpool PCT kieran.lamb@fade.nhs.uk

Gary SuttonWarrington and Halton Hospitals NHS Foundation Trust gary.sutton@whh.nhs.uk

GROUP CHAIR E -MAIL

Cheshire & Merseyside Librarians Chair alternates around the Group

Clinical Librarians Clare Payne clare.payne@merseycare.nhs.uk

CPD Group Tracy Owen tracy.owen@fade.nhs.uk

Cumbria & Lancashire Librarians Carmel Smith carmel.smith@lancashirecare.nhs.uk

E-Resources Group Kieran Lamb kieran.lamb@fade.nhs.uk

Greater Manchester Librarians Steven Glover steven.glover@christie.nhs.uk

Information Governance Tracy Owen tracy.owen@fade.nhs.uk

Inter-Library Loans Group Jeanine Fielding jeanine.fielding@lthtr.nhs.uk

Mental Health Libraries Cath McCafferty cath.mccafferty@merseycare.nhs.uk

Newsletter Group Michael Hargreaves mhargreaves@uclan.ac.uk

PCT Librarians Emily Hopkins emily.hopkins@mhsc.nhs.uk

Quality Group Michael Cook michael.cook@bolton.nhs.uk

Trainers Group Gil Young gil.young@nhs.net

NWOPAC Tracy Owen tracy.owen@fade.nhs.uk

Design & Print by Heaton Press Ltd Stockport Tel: 0161 442 1771

Editor’s Column

L I H N N E D I T O R I A L B O A R D

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