Like it?Student Survey Season

Alison JonesCorporate Projects

Leeds Metropolitan University

Before 2011Survey Delivery Time Responsible Response Rate

Annual Student Survey

November – December

Students’ Union 6%

National Student Survey

February - April Corporate Projects 62%

Postgraduate Taught Survey

April - May Corporate Projects 21%

Postgraduate Research Survey

Not done Not applicable Not applicable

International Student Barometer

Autumn and Summer Waves

International Office 23%

Survey Promotions Pre 2011

• Students’ Union activity for the Annual Student Survey –Flyers–Student newspaper–Website–Promotions around campus–Incentives

Survey Promotions Pre 2011• University and Students’ Union activity for the National

Student Survey– NSS promotional materials– You Said We Did materials– Student newspaper– Training sessions for staff– Lecture shout outs by the Union– Discussions with students– Incentives– Promotional activity around campus– Close monitoring of response rates to target additional promotion

Survey Promotions Pre 2011

• University activity to support the Postgraduate Taught Survey– Emails to all students and postgraduate staff– Viral campaign with postgraduate students– Incentives

Student Survey Season

• Bringing the surveys together• All delivered in the same time frame: February

– May• Now includes the Postgraduate Research

Survey and the Summer Wave of the International Student Barometer

• Use a single point of delivery through our student portal

Rationale

• All students have the opportunity to feed back• Makes promotion easier• Hope to improve response rates across all

surveys but particularly the Annual Student Survey

Student Survey Season promotions

• Dropped the You Said We Did• Introduced our Like it campaign in advance of

Student Survey Season• Followed through with Like it? as the vehicle

for promoting engagement with the surveys• Extended training programme for academic

and administrative colleagues• Still offer incentives

So far…Survey Delivery Time Responsible Response Rate

Annual Student Survey

February – April Students’ Union and Corporate Projects

11% (+ 5%)

National Student Survey

February – April Corporate Projects 61% (+ 2% on same time last year)

Postgraduate Taught Survey

March - May Corporate Projects 9% (-5% on same time as last year

Lessons Learned

• Negative– Disappointing response rates so far for both of the

postgraduate surveys– Feedback from students that they haven’t ‘seen’

the portal announcement– Does delivering the other surveys in February –

May mean that they are over-shadowed by the NSS

Lessons Learned

• Positive– Improved response rates for the Annual Student

Survey– All students feel part of the Student Survey Season– Like it approach has been endorsed by academic

colleagues

Questions?

a.e.jones@leedsmet.ac.uk