Likeable Media Blog Monthly Highlights

November 2015

Native video on Twitter can still be considered "new," and you definitely don't want to fall behind. Your

brand may be struggling to produce results that align with recently published statistics of Twitter

Video, so what are you doing wrong? Here are some things to avoid...

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By: Mikey Dunn

What You’re Doing Wrong With Twitter

Video

Are you a culprit of excessive hashtagging or busy Facebook posts? Find out what you’re doing

wrong and how you can fix it.

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By: Michelle Greenbaum

5 Simple Copy Mistakes To Avoid On Social

Media

Real Time Content: the three big money words right now in marketing. From tweeting a trending

hashtag, to commenting on viral stories, to creating custom images relevant to a current trend,

incorporating real time content into your social marketing strategy is a great way to increase

engagement and make your brand a part of a viral conversation.

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By: Thomas Zukowski

Imitation Is Flattery: How 4 Campaigns Got

Taken Over By Audiences

I'll make this simple: If you don't shift your social media approach next year, your brand will get left

behind. The reason for this thinking is linked to the rapid evolution that occurred over the last 12

months. In 2015, social media marketers saw a lot of changes. Instagram surpassed Twitter as the

world’s second-largest social media network. Video became more prominent on almost all platforms.

And Snapchat, of course, continued to grow. So what can we learn from this past year as we plan

our 2016 social media strategy? What mistakes must brands avoid?

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By: John Kultgen

Avoid These Social Media Strategies In

2016

"There are three things which the public will always clamor for, sooner or later: namely, novelty,

novelty, novelty." -Thomas Hood.

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By: Charlie Balk

5 Ways To Get Your Brand Noticed

By: Casey Danton

By 2016, social media users are expected to cap two billion users. While some

networks are blooming in this social revolution, others may not make it to see New

Year’s Day. Trends come and go, but you’ll want to keep your eye on these social

media predictions for next year.

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4 Predictions For Social Media In 2016

By: Kelly Byrd

No matter where you live, this time of year is about giving thanks and appreciating

what we have. As such, most brands will share theme-filled imagery and content, and

for some, a glimpse into how they celebrate.

Heart-warming content is often successful this time of year, if it's appropriate for your

brand. Aside from this, there is much opportunity for awareness, acquisition and, yes,

conversion if you truly show gratitude as well.

As is often said, "Brands aren’t human, but the people behind them are." This time of

year is best to show that humanity.

Here are three considerate ways to express appreciation to your crowd this holiday

season.

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Giving Thanks: 3 Ways To Show Gratitude

To Your Audience

By: Hannah Baker

Do you notice how during peak vacation times your newsfeed fills up with pictures of

friends’ vacations, weekend getaways, and day trips? There’s a reason: Instagram’s

visual format and location tagging feature makes it the perfect platform for showing off

travel adventures. In fact, 48% of users rely on Instagram to find a new travel

destination, and 35% use it to discover a new place. While this seems like a great

foundation for travel brands to build on, it’s not a perfect one. Most users are more

likely to trust their friends’ vacation pictures than those from a company. So we’ve

provided three tips that may help travel brands connect to their audience authentically.

Read More>>

3 Tips For Travel Brands On Instagram

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