likeology - engage your fans p.1
DESCRIPTION
Do you want to have engaged fans? Use LIKEology, the most powerful way to engage your fans. Part ONE.TRANSCRIPT
LIKEology
Maurizio BattelliPART ONE
nuragic chieftain
THE NEW RULES
FOR THE
CHIE TAIN 2.0
http://www.flickr.com/photos/jamiejohn/4615844045/in/photostream/
IF YOU MAKE A FACEBOOK FAN PAGEYOU FEEL LIKE A
READY FOR THE RED CARPET
STAR
WOW THIS WILL BE
AND YOU THINK:
http://www.flickr.com/photos/matthewfield/2306001896/sizes/l/in/photostream/
MY TRIBE
BUTSIX MONTHS ...
IF AFTER
... YOU TURN BACK ...
http://www.flickr.com/photos/tochis/1169807846/
OPS ... WHERE ARE MY FANS ?
THE RULES OF ...
LIKEology
PROBABLY YOUDIDN’T FOLLOW
ISLIKEology
ISTHE MOST POWERFUL
WAY TO ENGAGE YOUR FANS
LIKEology
BECAUSEIT’S BASED ON
HOW WE ARE MADE AND YOUR FANS, TOO
IT STARTED
YEARS AGOBILLIONS
LIKEology
THE EVOLUTION
http://www.flickr.com/photos/brentdanley/2205021283/sizes/o/in/photostream/
OF THE HUMAN SPECIES
OLD BRAIN
STARTED FROM THE
Neo-Cortex
Limbic Brain
Old Brain
THINKSFEELS
DECIDES
Neo-Cortex
THE "NEO-CORTEX BRAIN" THINKS. IT PROCESSES RATIONAL DATA AND SHARE ITS DEDUCTIONS WITH THE OTHER TWO BRAINS.
2 or 3 million years ago
Neo-Cortex
Limbic BrainTHE “LIMBIC BRAIN” FEELS. IT PROCESSES EMOTIONS AND GUT FEELINGS AND SHARE ITS FINDINGS WITH THE OTHER TWO BRAINS.150 million years ago
Neo-Cortex
Limbic Brain
Old Brain
THE "OLD BRAIN" DECIDES. IT TAKES INPUT FROM THE OTHER TWO BRAINS BUT IT CONTROLS THE DECISION MAKING PROCESS.
250 million years ago
THE OLD BRAIN
DECIDES TO
IN THE SOCIAL ACTIVITY
CLICK OR NOT
SOYOU *HAVE* TO SPEAK TO THE
TO HAVE MORE
“I LIKE” ...
OLD BRAIN
OLD BRAIN
LOVES ...HIMSELF
EASYNESSVIDEO&PHOTO
FUN&SHARINGSOCIAL REWARD
OLD BRAIN
HATES ...YOUR PROBLEMS
THINK TOO MUCHREAD MORE THAN A TWITT
BE PUSHEDBE IGNORED
SPEAK TO THE OLD BRAIN
1RULE
YESBUT ?HOW
POST IN SUSHI-STYLE2
http://www.flickr.com/photos/barron/315116528/sizes/o/in/photostream/
RULE
NOT TOO MUCH
FRESH ON THE TOP EXCITING IN THE MIDDLE
SWEET IN THE BOTTOM
LIKES IT
AND DIP ALL IN MUSIC&FUN
http://www.flickr.com/photos/barron/315116528/sizes/o/in/photostream/
like raw fish
like wasabi
like rice
like soya souce
OLD BRAIN
http://www.flickr.com/photos/pedromourapinheiro/2022655147/lightbox/
BUT REMEMBER
DON’T BE MONOTONUS
LIKES VARIETY
OLD BRAIN
ENGAGE THE OLD BRAIN
WITH LITTLE PUZZLE
LIKES IT
OLD BRAIN
http://www.flickr.com/photos/myklroventine/3261364899/sizes/o/in/photostream/
... BUT NOT TOO COMPLEX
ALWAYS USE HUMOR
http://www.flickr.com/photos/devos/2849888255/sizes/l/in/photostream/
LIKES IT
OLD BRAIN
DON’T FORGET
LIKES IT
OLD BRAIN
http://www.flickr.com/photos/zara/12597761/sizes/o/in/photostream/
STORYTELLING
AND NOVELTY
3DISSOLVE THE BARRIERS
RULE
FROM THE FANS
USE YOUR MIRROR NEURONS
TO SEE YOUR FAN PAGE
http://www.flickr.com/photos/lorelei-ranveig/2294885420/
POINT OF VIEW
GET THE FANS’ MIRROR NEURONS
EXCITED TO LOVE YOUR POST
2
1
3
SPEAK TO THE OLD BRAIN
POST IN SUSHI-STYLE
DISSOLVE THE BARRIERS
BE SHAREABLE5
4
6PART TWO
FOLLOW
BE CONTINUOUS
THINK IRRATIONAL
is an amazing idea of Maurizio BattelliLIKEology
Mail [email protected]
Skype consulmaubat
Facebook.com/maurizio.battelli
LinkedIn Maurizio Battelli
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MAURIZIO BATTELLIGruppoConsul - General Manager
ITALY