likes, shares, tweets: the growing role of social media in biomedical literature
TRANSCRIPT
Likes, Shares & Tweets:The Growing Role of Social
Media in Biomedical Literature
Iris Thiele Isip Tan MD, MscProfessor, College of MedicineChief, Medical Informatics Unit University of the Philippines
Academic branding
Twitter & readership
Twitter as a personal
learning network
Academic branding
Twitter & readership
Twitter as a personal
learning network
Scholars may not like it, but that doesn’t change the fact that in the 21st century’s fragmented media environment, marketing
and branding are key to
disseminating the knowledge and tools we produce.
Tom Scheinfeldt (2009)http://foundhistory.org/2009/02/brand-name-scholar/
“
I blog by alamodestuff, https://flic.kr/p/7CxKN9
ePortfolio
http://www.slideshare.net/SidneyEve/academic-branding-36767502
from slide deck of SidneyEve Matrix, How to Use Social Media for Academic Branding
Using Social Media to Share Your Radiology Research:
How Effective Is a Blog Post?
Hoang JK, McCall J, Dixon AF, Fitzgerald RT, Gaillard F. J Am Coll Radiol 2015;12:760-765
Social media exposure may drive the consumption of
traditional peer-reviewed content.
Hoang JK, McCall J, Dixon AF, Fitzgerald RT, Gaillard F. J Am Coll Radiol 2015;12:760-765
Blog
n = 32,675
AJR
n = 3,064
AJNR
n = 2,421
To Crowdfund Research, Scientists Must Build An
Audience for Their Work
Byrnes JEL, Ranganathan J, Walker BLE, Faulkes Z. PLoS ONE 9(12): e110329. doi:10.1371/journal.pone.0110329
#SciFund Challenge
Audience x outreach effort =successful public engagement
= successful science crowdfunding
Byrnes JEL, Ranganathan J, Walker BLE, Faulkes Z. PLoS ONE 9(12): e110329. doi:10.1371/journal.pone.0110329
The Kardashian index: a measure of discrepant social
media profile for scientists Neil Hall Genome Biology 2014,15:424
Academic branding
Twitter & readership
Twitter as a personal
learning network
Shema H, Bar-Ilan J, Thelwall M.PLos ONE 7(5):e35869 doi:10.1371/journal.pone.0035869
Research Blogs & the Discussion of Scholarly Information
72% of blogs have active
Twitter accounts
~90% of Twitter accounts connect to at least one other RB-related Twitter account
How the Scientific Community Reacts to Newly Submitted Preprints:
Article Downloads, Twitter Mentions & Citations
Shuai X, Pepe A, Bollen J. PLoS ONE 7(11):e47523. doi:10.1371/journal.pone.0047523
Global Emergency Medicine Journal Club: Social Media Responses to the March 2014 Annals of Emergency Medicine Journal Club
on Target Temperature Management
Thoma B, Rolston D, Lin M. Ann Emerg Med 2014;64:207-212
#ALiEMJC195 tweets
58 participants
14 days
Thoma B, Rolston D, Lin M. Ann Emerg Med 2014;64:207-212
Global Emergency Medicine Journal Club: Social Media Responses to the March 2014 Annals of Emergency Medicine Journal Club
on Target Temperature Management
Q2: The authors noted the inability to blind the critical care practitioners; however, they were able to blind the assessors providing follow-up neurologic examination. Were the methods used to eliminate the risk of critical care provider bias sufficient?
Academic branding
Twitter & readership
Twitter as a personal
learning network
Eysenbach G. J Med Internet Res 2011;13(4):e123
Can Tweets Predict Citations? Metrics of Social Impact Based on Twitter &
Correlation with Traditional Metrics of Scientific Impact
Tweetationcitation in a tweet
(mentioning a journal article URL)
Eysenbach G. J Med Internet Res 2011;13(4):e123
Twimpact FactorCumulative number of tweetations within n days after publication. [Tw7]
Tweeted Half-LifePoint in time after publication by which half of all tweetations of that article within the first n days occur [THLn]
TwindexTweetation index from 0 to 100 indicating relative standing of an article compared to other articles
Relationship between social impact &
research impact metricsEysenbach G. J Med Internet Res 2011;13(4):e123
Social Media Release Increases Dissemination of Original Articles
in the Clinical Pain Sciences
Allen HG, Stanton TR, Di Pietro F, Moseley GL. PLos ONE 8(7):e68914. doi:10.1371/journal.pone.0068914
Tweeting Biomedicine: An Analysis of Tweets & Citations in the Biomedical Literature
Haustein S, Peters I, Sugimoto CR, Thelwall M, Lariviere V.J Assoc Information Sci & Tech 2014;65(4):656-669
Tweeting Biomedicine: An Analysis of Tweets & Citations in the Biomedical Literature
Haustein S, Peters I, Sugimoto CR, Thelwall M, Lariviere V.J Assoc Information Sci & Tech 2014;65(4):656-669
The Impact of Social Media on Readership of a
Peer-reviewed Medical JournalHawkins CM, Hillman BJ, Carlos RC et al. J Am Coll Radiol 2014;11:1038-1043.
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Likes, Shares & Tweets:The Growing Role of Social
Media in Biomedical Literature
Iris Thiele Isip Tan MD, Msc@[email protected]