KIDS WEAR

Kids wear is defined as apparel for the kids. Kids are generally defined as

children in the age group of below 15 years

• In 1990’s- For children's most of the decision on most things, such as clothing were

made by their parents.

• In today's generation- Children's make there own decisions.• Reasons are:- Children becoming more fashion and brand conscious. Increased media exposure, Double-income parents, Kids are aware of branded goods, 30% of the population is lesser than 15 years of age. 2 crore births every year, so kids wear is big opportunity.

KIDS WEAR MARKET SIZE IN INDIA

Kids wear market size - Rs 38,000 crore. 25 % of the total Indian apparel category. It is expected to reach Rs 58,000 crore by 2014.Growing rate - 17 %.Over all growth is 14% in kids apparel industry in

India.Current Growth rate - 4.5 %88 percent of kids wear is readymade and thus

brands have only been able to corner 12 %.

• Started by Sanjeev Nirula,• Stated in 1991 at Govind Puri Delhi.• Started with a small unit with 25 sewing machines.• He employed four people and hired tailors on contract to take

up fabrication work for exporters.• It required an investment of Rs.1 lakh which came from his

own savings and as a loan from his father.• He closed 1990-91 with a turnover of Rs 8 lakhs and it proved

to be a turning point. • Lilliput was finally born in april 2003 as a brand.• It has 260 stores in all over India.

LILLIPUT

By surveying the Indian market Narula’s realized that there was a vacuum in branded garments for kids and the ones which were available were either expensive or tacky.

He spend all his money in Delhi’s Greater Kailash market for his first store, which opened in April 2003.

Then the Brand Lilliput was finally born.

He started with a concrete business plan and an aggressive growth strategy, he did not take the franchising route to grow.

He started Booking shops in upcoming malls over the country.

In next seven years, the number of stores across the country increased to 250.

Five manufacturing units in Delhi/NCR.High-tech Machines : Over 4000Workforce : Above 7500Production Capacity : 1 million units per

monthTotal Production Area: 4,50,000 sq.ft.

MANUFACTURINGSTRENTH STATICS:

EXPORTBesides being a FAMA approved Company, their prestigious clients are:

In USA: Gap, Carters, Gymboree, Oshkosh BGosh, MacysIn UK: Primark, Gap, NextIn France: Carrefour, CasinoIn South Africa: WoolworthsIn Germany: Otto, Earnest Fam

He opened the first store Internationally in 2007.Now it has more than 30 stores in 10 countries apart from India.

STATICS:Kingdom of Bahrain: 2Kingdom of Saudi Arabia: 1Egypt: 10China: 10Nepal: 3Kuwait: 1Sultanate of Oman: 1Ukraine: 2Kingdom of Yemen: 1

INTERNATIONAL

RETAILSTRENTH STATICS:

Exclusive Brand Outlets: 250Shop-in-shops in Multi Brand Outlets: Over 400Distributors: 35Cities: 153Points of Sale: 1000+

Channel Partners:

Lilliput has partnered with all the major large Multi Brand Outlets to ensure the products availability to patrons everywhere.

Lifestyle Shoppers Stop Pantaloons India bulls Megastore Spencer's Reliance Footprint Reliance Trends

Ebony Metro Ritu Wears Appeal Chunmun Mochi Regal Hyper city Big Bazaar Central Globus

South AfricaKingdom of MoroccoTunisiaDubaiMalaysia Developmental

DEVELOPMENT PROJECT IN OTHER COMPANIES

Awards and Recognition1.The Pinnacle Award for Best Brand in Kidswear 08-09, from Shoppers Stop.2.Brand of the Year “08 Award in the Kidswear category by Clothing Manufacturers Association of India (CMAI).3.Brand Entrepreneur of the Year 08 – Mr.Sanjeev Narula4.Mr. Sanjeev Narula (M.D., Lilliput Kidswear Ltd.) received UDYOG RATTAN for “Excellence in Retail” Certified by IES in Feb.08.5.The most prestigious LYCRA Award for “Most admired Brand of the Year “in Jan.08.6.“Reid & Taylor award” for retail Excellence in Kidswear, Presented by Asia Retail Congress 2008.7.The Pinnacle Award for Best Brand in Kidswear 07-08, from Shoppers Stop.8.Kidswear Brand of the Year 07-08 by Central Icons.9.Bhartiya Shiromani Puraskar to Mr.Sanjeev Narula by the Institute of Economic Studies in January 09.10.Most Admired brand – Kidswear’ at the Images Fashion Forum ’09, for the second consecutive year11.Retailer of the year-Kidswear; ’ at Reid & Taylor Excellence Awards09 ’, for the second consecutive year12.Glory of India’ Award Presented to Mr. Sanjiv Narula (Managing Director – Lilliput Kidswear Ltd.); ’ at Institute of Economic Studies & (February 2009).’, for the second consecutive year13.Rashtriya Rattan Award on 23rd May’ 09 to Mr. Sanjeev Narula (Managing Director-Lilliput Kidswear Ltd.) for outstanding Individual Achievements by Citizens Integration Peace Society14.Trusted Brand’ 09 Award on 28th May’ 09 by the Reader’s Digest (Voted by Consumers)15.Pinnacle Award 09 in August by Shoppers Stop16.SME of the year by CNBC TV 18 & ICICI Bank’s Emerging India Awards 2009.17.Most Promising SME-Retail by CNBC TV 18 & ICICI Bank’s Emerging India Awards 2009.18.Brand of the Year 2009 by CMAI Apex , For the third consecutive year

As most orders had been from companies retailing in kidswear , it had by default, become Narula’s expertise.

And upon surveying the Indian market he realized that there was a vacuum in branded garments for kids and the ones which were available were either

expensive or tacky.

Hezeroed in on Delhi’s Greater Kailash market for his first store, which opened in April 2003. Brand Lilliput was finally born.

It has now become one of the dominating players in the Indian Branded Kidswear segment. With more than 210 exclusive brand outlets and 6 state of the art

manufacturing

LPT India has an extensive network & reach spread across the country. Also, It has recently entered a couple of markets in the Middle East

Lilliput Kidswear Ltd. awarded as the 'SME of the Year' at the Emerging India Awards 2009

Chairman & Managing Director - Mr. Prakash LakhaniAlmost three decades ago, Gini & Jony sells apparel for kids under its own brand through a mix of company-owned and franchisee outlets. It was originally incorporated on November 11, 1994 as Gini and Jony Apparrel Private Limited under the Companies Act, 1956.The Company name was changed to Gini & Jony Apparel Private Limited on December 24, 2002.Further with effect from November 13, 2006, the name was changed to Gini & Jony Private Limited

GINI & JONY

The Company also became public limited company under the name Gini & Jony Limited. The registered office of Company was shifted on November 16, 2006 from A-2/470It was originally incorporated on November 11, 1994 as Gini and Jony Apparrel Private Limited under the Companies Act, 1956.The Company name was changed to Gini & Jony Apparel Private Limited on December 24, 2002. Further with effect from November 13, 2006, the name was changed to Gini & Jony Private Limited

The promoter group holds close to 63% stake in the retail chain while Anil Ambani's Reliance Capitalowns 22%.

Arisaig Partners' Arisaig India fund too owns close to 9% in Gini & Jony, with some private individuals holding the rest.

Gini & Jony is currently present in 79 cities with 277 exclusive brand outlets, 240 large format stores including Shoppers Stop, Lifestyle,

Pantaloons, Globus, Reliance Trends and Reliance Footprints. It is also present in 512 multi-brand stores.

• Key Milestones• Year Event• 1994 Incorporation of the Company• 1994 First presence in LFS – Shoppers’ Stop, Mumbai• 1996 Launch of first EBO in Hyderabad• 2002 Manufacturing facility at Daman ( Union Territory) became operational• 2005 Setting up of manufacturing facility at Baddi ( Himanchal Pradesh)• 2005 Private equity investment by Reliance Energy Investments Limited (ADAG Enterprise)• 2005 Licensee Agreement signed with Levi Strauss (India) Private Limited• 2005 Launch of “Gini” and “Jony” characters.• 2006 Private equity investment by Arisaig India Fund Limited (a registered FII in India)• 2006 Expanded manufacturing facility at Daman ( Union Territory)• 2006 National distributorship agreement signed with Benetton India Private Limited and Reebok

India• Company• 87• 2007 Launched “Freedom Fashion” stores, - lifestyle stores for kids, through our Subsidiary GJFFL

• Awards & Achievements• Year Event• 2001 Images fashion Hall of fame award for “Most Admired Kidswear Brand”• 2002 Inside Fashion award for Excellence in retail performance• 2002 CMAI’s Apex award for Kidswear brand of the year• 2002 Images fashion award for “Most Admired Kidswear Brand”• 2003 Images fashion award for “Most Admired Kidswear Brand”• 2003 CMAI’s Apex award for “Kidswear brand of the year”• 2003 Shoppers’ Stop Pinnacle award for Best Kids Brand• 2003 Inside Fashion award for “Excellence in retail performance”• 2004 Images fashion award for “Most Admired Kidswear Brand”• 2004 Shoppers’ Stop Pinnacle award for “Best Kids Brand”• 2005 Images fashion award for “Most Admired Kidswear Brand”• 2005 CMAI’s Apex award for “Kidswear brand of the year”• 2005 Shoppers’ Stop Pinnacle award for “best kids brand”• 2006 Images fashion award for “Most Admired Kidswear Brand”

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