lilou italy - made in italy
TRANSCRIPT
“THE ART OF RARITY”
VOYAGE IN TO AN EXCLUSIVE WORLD OF FINE ITALIAN ART
COMPANY PROFILE
Company Overview
▪ Business Name: Lilou Italy LLC.
▪ Business Address: 6490 W. Dessert Inn Road Las
Vegas, NV 89146 USA
▪ Phone: (+39) 339 211 8788
▪ Total number of Employees: 45
▪ Number of Employees at Head Office: 3
▪ Primary Line of Business: Luxury Design Product
Management Directory
BRENDA LOIS TURRISI
PRESIDENT & CEO
GIUSEPPE TURRISI
VICE-PRESIDENT &
CREATIVE DIRECTOR
FABRIZIO NINFA
PROJECT MANAGER
MARIANO TURRISI
ADVISOR & INVESTOR
Company History
The evolution of art through the passage of time has been a continuous
voyage of the mind visualizing and playing with art creating new styles
and advanced techniques
Traveling has always been an influential part of the progression and
growth of humankind and has allowed the world to create exceptional
works of art and stories of wanderlust.
Lilou Italy was born from a dream by it’s founder Brenda Lois Turrisi. An
artist who’s world wide travels inspired her to created a collection of
paintings entitled Voyage. Her continuous travels around the world
allowed her to immortalize the details and colors that characterized the
places of her sojourns.
The principal theme, Voyage, is the prevailing vision of the company
with an ultimate inspiration from one of the most famous and artistic
cities in the world. Rome.
This is where Brenda started to conceive a new form of artistic creation
falling in love with the artisan works and the exclusivity of Made in Italy,
which for years, together with her husband, spent promoting around the
world.
Italy, land of art, fashion and craftsmanship is the pulsating heart of Lilou
Italy which, thanks to the century old experience in the jewelry sector of
her husbands family, saw the formation of artistic, precious and
exclusive elements.
It was there that Brenda together with her nephew, Giuseppe Turrisi who
grew up in the jewelry sector as his family always desired, created Lilou
Italy. A brand unique in it’s gender, that expresses the experience
accumulated during Brenda’s extended journeys around the world.
Fundamental and unique elements that intersect with the world of
jewelry and the traditional craftsmanship that is typical of Made in Italy,
are the elements that distinguish the company.
Travel, elegance, design, exclusivity and love of the materials make Lilou
Italy a brand unique, unmistakable and exclusive with the capacity to
bestowing unforgettable emotions and allow one to be a part of the
exclusive travels around the world through the collections of Lilou.
Vision
“THE ART OF RARITY”
VOYAGE IN TO AN EXCLUSIVE WORLD OF FINE ITALIAN ART
An exclusive claim for unique and inimitable objects. Lilou Italy's main
vision is to create, through international designers, unique and precious
Italian elements designed and engineered using the most modern
technological systems and exclusive Italian know-how.
Mission statement
Our mission is to create a unique and exclusive environment, where
every individual can live within the journey of Italian beauty and its
charm, ensuring a high quality and uniqueness, with designers’
signatures that make each item unique and with high-value.
We want to create a new way of understanding art through everyday
life, the beauty of owning a purely single object Made in Italy, breathing
and living with a lifestyle recognized and appreciated around the world.
Crafts and art meet for the beauty of Italian living.
Core values
• We believe in treating our customers with respect and faith
• We grow through creativity, invention and innovation.
• We believe in respect and sustainability of the planet
• We integrate honesty, integrity and business ethics into all aspects
of our business functioning
Goals
• Increase the assets and investments of the company to support
the development of services
• To build a new method of art in the jewelry market industry
• To build a good reputation in the field of luxury handmade design
decorator products and become a key player in the industry.
Company News
Lilou Italy between 2016-2017 increased its research and development
through the establishment of joint ventures with technology companies
of high scientific and technological profile.
The company prototyped and implemented a 3D printer of the newest
technology, power and carbon wax, in order to accelerate and
improve the prototyping process.
Between 2016-2017, the company has developed a new marketing
model based on the use of social media in order to attract more industry
to target luxury customers , responding in a decisive and innovative
manner to the needs that the luxury sector market requires.
Connected to a choice of digital marketing, Lilou Italy has formed two
new business units, to bring the model of the fashion designer to that of
jewelry, sponsoring and helping emerging artists, in order to broaden the
artistic vision of the brand thus permeating the company.
Industry Information
The world's luxury goods market will slow a bit in 2014, but is still holding
up despite the global economic crisis: in 2014, it will grow by 5% at
constant exchange rates, hitting €223 billion, according to figures from
Worldwide Markets Monitor prepared by Fondazione Altagamma,
Bain&Company and Sda-Bocconi presented on October 14.
Moreover, Italy remains the third market for luxury goods, with €16.1
billion, while the US and Japan rank respectively first and second, as in
2013, with €64.9 billion and €18 billion.
The figures show that Italy is still a hotspot for luxury goods purchases,
and Milan, the only Italian city in the world's top ten list for shopping
destinations, plays an important role. New York city ranks first, at €22.3
billion, followed by Paris (€11.3 billion) and London (€10.1 billion), while
Milan is 8th at €5.1 billion.
“In 2014, Italy slipped 1% from 2013, but still remains the main luxury
goods manufacturing hub: we estimate that 80% to -- possibly -- 90% of
brand products are manufactured here,” said Claudia D'Arpizio,
partner at Bain and author of the Worldwide Markets Monitor.
Clearly, most of the purchases of high-end goods in Milan and in Italy
were not made by Italian shoppers, but by tourists, both from Europe
and from outside the EU, as confirmed by another study presented at
the conference and carried out by GlobalBlue, a company offering
shopping services to foreign tourists, such as VAT reimbursements.
In the first nine months of the year, tax-free purchases in Europe were
unchanged, but Italy stood third after France and the UK, at 16% of total
tax-free purchases, which were worth €40 billion in 2013.
The slowdown in tax-free shopping (for the first time in six years) is mainly
due to a drop in Russian tourists, who, however, are still the largest group
in Italy. By contrast, in Europe the Chinese were the biggest buyers in the
first nine months of 2014.
"Italy would lose enormous hands mine are small but, in the end, they're
enormous, too. Unfortunately, we're not valued. Actually, we are
ignored.”
Gueli says the state and, in particular, artisans' associations and unions
don't provide sufficient support to tailors, such as loans, assistance and
workers.
Historically, Italy was a country which was capable of transforming raw
materials into products which could be sold to other countries.
Independently of which currency is used, globalisation has reduced the
opportunity for Italian goods to be successful in world markets as
developing countries have gained a larger stake in exporting goods to
areas such as Europe.
“Competition over goods will always be determined by two factors: cost
and quality”
Italian goods are now in a situation where they will only be in an
advantageous position if they are of greater quality than alternatives,
with a high level of technological skill in terms of production.
Background and Development
To date, the company presents itself on the market with 3 different
product lines corresponding to three different types of target.
Thus defined:
Lilou Italy is the luxury business unit of the company. Products solely
crafted by commission created by the prestigious and internationally
renowned designers and emerging designers alike. By partnering with
one of the largest global insurance companies, Lloyds of London, the
company ensures the product and grants exclusively (not for
commercial purposes) the design to the customer thereby ensuring a
service of the highest excellence.
Lilou Maison is the business unit created in order to bring out the art
within the company. High-quality materials, unique designs and limited
collections guarantee customers an exciting journey into the artistic
beauty exclusively Made in Italy.
Innovation and technology will join the company's concept of creating
Lilou Maison through an incubator and accelerator for young designers.
LILOUITALY
LILOUMAISON
LILOUDESIGN
LUXURY
LUXURYINTERMEDIATE
LUXURYACCESIBLE
Lilou Design, where everyone can touch and savor the beauty of
owning an object created by Lilou. An exciting experience of Made in
Italy and luxury. Lilou Design launches a new world, where e-commerce
is predominant in the strategy.
Company Development Process (2016-2017)
Brand Image
Lilou Italy has developed a marketing strategy that provides full support
to retailers and investors for operating through a franchise business
model, or mono-brand store.
The company collaborates closely with Italian Architects and has
developed over the years of startup a strong network of distributors in
order to be able to provide each concept.
Each single-brand shop or that with a high target mix-brand is guided
and supported by the costumer care service that guarantees retailers
full support at every stage of go-to-market of the product included in
training.
Exhibitor Showcase
Size:
Height: 40
Width: 29
Depth: 33
Materials:
Plexiglass
Black Glass
Gold Mirror
Cherry Wood Frame
Exhibitors for fairs
Size:
Height: 45
Width: 40
Depth: 30
Materials:
Plexiglass
Black Glass
Gold Mirror
Exhibitors Shop
Size:
Height Base: 92 Height Container: 58
Width Base: 50 Width Container: 50
Depth Base: 46 Depth Container: 45
Materials:
Plexiglass
Black Glass
Cherry Wood Frame
Exhibitors Shop
Exhibitors Shop
Size:
Height Base: 92 Height Container: 58
Width Base: 50 Width Container: 50
Depth Base: 46 Depth Container: 45
Materials:
Plexiglass
Black Glass
Cherry Wood Frame
Gold Mirror
Swarovski
Variant with stones
Workforce
Lilou Italy LLC produces through an established network of exclusive
Italian partner.
Each product is designed following rigorous steps to ensure the highest
quality and excellence. Two techniques that blend, gold jewelry and
metal processing, forming the uniqueness and the know-how of the
company. Thanks to the production strategy through the method of
Group Technology and a system of Engineer To Order (ETO) and Make
To Order (MTO) the company has in place a methodology of high
precision with constant research and technological development.
The production process of a single object created by Lilou follows 25
steps exclusively made by Italian artisans.
The company can today boast a workforce network composed of 45
craftsmen of different fields of work.
❖ Design
❖ Prototyping
❖ Fusing
❖ Molding (Siliconico)
❖ Sanding
❖ Goldsmithing
❖ Gemsetting
❖ Polishing
❖ Assembly
❖ Turning
❖ Engraving
❖ Cleaning
❖ Plating
❖ Painting
❖ Packaging
Lilou Production:
❖ Valenza – Alessandria
❖ Novara – Piemonte
❖ Catania – Sicily
❖ Milan – Lombardy
❖ Pavia – Lombardy
Lilou Italy LLC
6490 W. Dessert Inn Road Las Vegas
NV 89146 USA
(+39) 339 211 8788
www.lilouitaly.com